Developing a Cafe Business: A Comprehensive Guide

This presentation provides a comprehensive guide to developing a cafe business, covering aspects such as motivation, idea generation, feasibility studies, product/service details, market opportunities, industry analysis, and business vision. The guide is based on the example of opening a cafe business in the UK.

BM564 Enterprise
and
Entrepreneurship

Table of contents
 Introduction
 Motivation for choosing the business
 Process to generate business idea
 Feasibility studies conducted
 Details of the product/service to be offered
 Potential market opportunities
 Attractiveness of the industry
 Business vision
 Conclusion
 References

Introduction
 Today, most rich people in the world are
entrepreneurs. So many people sees
entrepreneurship as the future and wants to
run their own business. Entrepreneurship is
the process of setting a business enterprise
for making a profit with a opportunity or
idea. Entrepreneurs are the persons who
bear the risks and enjoy profits as reward.

Motivation for choosing the business
 There are various factors that motivated me to opening a cafe business in UK. The biggest motivation is
that I wanted to make a safe and pleasant environment for peoples who want space to socialize. Starting
a cafe business can help me to uplift the community and a successful coffee shop that can transform the
community is very valuable. The growth rate of cafe industry in UK is very impressive. By starting this
business I want to capture the dream of making a favorite meeting spot for peoples. Making profit to
expend and grow the business will be the ultimate goal of our cafe.

Process to generate business idea
To generate this idea I went through a process
which turned a raw idea into a refined and
marketable idea. The process I followed to
generate this business idea -
 At first I wrote various ideas that occurred to
me, this process took some time as it takes
time to think new and innovative ideas.
 After creating a list of ideas, I evaluated that
list to chose the best idea.

Feasibility studies conducted
Management and Personnel Feasibility -
 The cafe will be a sole proprietorship business with a flat hierarchy organizational structure. The
owner will perform all the managerial duties, like management of funds and expenditure, and dealing
with employees and clients to fulfil their needs. The business is feasible in the management of the
business because it possess all the features required for success. Employees will be hired locally and
there salary will be competitive according to industry.

Details of the product/service to be offered
 The cafe will serve rich coffees and
scrumptious customizable food
items to their customers. Peoples
who are looking for a quick meal
can come to the cafe and get their
food made according to their
specific needs.

Potential market opportunities
 To identify market opportunities is very important to make effective strategies to take full advantage
of these opportunities. The United Kingdom have seen a growth in coffee market in past several
years. UK is the largest coffee consuming market in Europe. And this ongoing popularity of coffee
consumption can help our business to establish our business with some ease. UK government is also
offering many cadre packages and relief schemes to the food retail companies which this
entrepreneurial venture is based on.

Attractiveness of the industry
 Industry attractiveness refers to the
opportunities that a market offers to a
firm or organization. Multiple factors
like market size, growth rate, and
competition in the industry can
influence business positively or
negatively. To understand the
attractiveness of the industry in
which we are looking to enter
industry analysis is important.

Business vision
 Vision – The Company’s vision is to create a place that provides people a warm and comfortable
environment to socialize while serving customizable scrumptious food and deep rich coffees. We want
to make our outlets the favorite meeting spot of people. We want to make our brand a household name
for people in the UK by creating a loyal and diverse customer base.

Conclusion
 The above presentation went into detail regarding the way in which business ventures can be
properly developed including the vital process of taking them from the stage of idea generation
to fully fledged business establishments. The presentation went into detail regarding the major
aspects which is involved in establishing a business in a selected target market such as the
motivation behind the idea, the process through which the idea was developed, the feasibility
studies involved along with the market opportunities and vision of the business.

References
 Tipu, S.A.A., 2018. Business plan competitions in developed and emerging economies: What do we
still need to know?. Journal of entrepreneurship in emerging economies.
 Jukova, E.E., and et.al., 2019. Planning a new business: typical mistakes of a business plan in the
service sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-447.

THANK YOU !!