Entrepreneurship and Business Development: A Business Plan for a New Cafe Coffee Shop in Crouch End, London

Entrepreneurship and
business development
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Table of Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
New Business concepts..........................................................................................................3
Industry Analysis (Porter's five forces)..................................................................................4
Market Analysis (STP)...........................................................................................................5
Marketing Mix........................................................................................................................7
Organisational Analysis (SWOT)...........................................................................................8
Financial feasibilities..............................................................................................................8
Value Chain............................................................................................................................9
Business Model Canvas .......................................................................................................11
Potentials risk and Mitigation plan ......................................................................................13
Conclusion.....................................................................................................................................15
References......................................................................................................................................16
Books & Journals.................................................................................................................16
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Introduction
A business plan is one of the important tool for the entrepreneurs as this helps them to
make a strong focus on very specific steps to make the new business idea. This plan is also
helpful for gaining short-term and long-term goals objective for the new company. The main
reason for doing effective business plan is helpful for raising money, make sound decisions,
identified the potentials weaknesses and to communicate the idea with their specific shareholders
(Alareeni, Hamdan and Elgedawy, 2021). This report includes the idea for established a new
business with effective internal and external marketing strategies. The main concept of the
business is opening a new cafe coffee shop, in the heart of Crouch End, London. The name of the
new cafe is “Beam Coffee” (ALOURHZAL and HATTABOU, 2021). This report includes the
detailed concepts of business idea, industry, market, organisational, financial analysis. In last
with the help of business model and risk mitigation plan, a valid and reliable business plan is
executed in this report.
Main Body
New Business concepts
In many ways, a cafe is the start-up's for the growth of new venture in UK market. After
facing the impact of Covid-19, many business owners are change their ways to operate business
in an effective approaches. Due to the lock-down restrictions in the market, many of the new
entrepreneur are start for understanding the behaviour for choosing takeaways and make a
delivery services in the market (Anabaraonye and et.al., 2021). The concepts of having a new
cafe start-ups in the Crouch End, London is the good way to start the business in an effective
way. Beam Coffee is able to understand the demand of their customers. Also, they try to
innovate the herbal coffee in cafe for attracting more market segment.
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The main target market of the cafe is the young people who are diet conscious. In
addition to this, men, women, children, college students and old age people are the targeted
customers of the cafe. Those customers who rise the demand of herbal coffee, varieties of juices,
great breakfast food, hot and soft drinks are most welcome in the cafe (Attri and Bairagi, 2021).
Beam Coffee provided the exploring and friendly nature with an effective atmosphere with free
parking and Wi-Fi facilities. The scale of the new cafe business is small and needed to start cafe
in small scale. The main shareholders of the cafe are their valuable customers, owner, food
suppliers, management team and staff (Cafes & Coffee Shops in the UK - Market Size 2010–
2028, 2021). The concepts of the new cafe is applicable for the long term benefits and beneficial
for aligning the challenge occur during their exhibition is faced by the management team in an
effective manner (Blundel and et.al., 2021).
Industry Analysis (Porter's five forces)
Industry analysis refers to the market identification that is crucial in nature as it is applied
in the different market conditions. The need to work and make significant growth in analysing
the challenge and forecasting the demand and supply of the market to get effective financial
returns. There are more than 18000 coffee selling outlets in UK which has been serving over the
2 Billion coffees to the UK customers (Cafes & Coffee Shops in the UK - Market Size 2010–
2028, 2021). Most of the cafes are focused on the specialised products, theme, different products
and atmosphere within the market. With the help of analysing market in industry, it is considered
that choosing number of branded coffee chains in UK market and applied for the use of market
in an effective manner (Cervantes-Guzmán, 2021). For analysing the industry in market the
Beam Cafe needs to review with porter's five forces. The five stages are explained below:
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Il
lustration 1: Porter's five forces of Coffee
industry, 2021