New Venture Creation

New Venture Creation
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Executive Summary
There are ample of new and small business are being initiated with young and enthusiastic
entrepreneurs. In the current report, a new business named as Coffee Connection is going to start
in London. There is detailed analysis of market as well as financial condition of company is
essential to ensure long term sustainability. Managers of company need to prepare appropriate
plans and policies in order to attract more number of customers.
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Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
Marketing Plan.............................................................................................................................5
Financial Plan:.............................................................................................................................8
Management team and company structure:...............................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
In the current business world, there are ample of new ventures are being situated by
entrepreneurs. These business are considered as a crucial way to earn substantial amount of
profit. It is analyzed that there is huge competition is prevailing at market place so it is not easy
for new business owners to initiate as well as sustain at competitive market place for longer
duration. So, it is crucial to have creative as well as innovative ideas in order to ensure long term
sustainability (Baron and Markman, 2018). Here, entrepreneur needs to take proper market
analysis before initiating a business so that they get to know the feasibility of new business idea.
For this, they also need to select target audience who will purchase their products and services.
In addition, a complete financial plan also needs to prepare by entrepreneur in order to
implement predefined business ideas in an efficient manner. There are ample of risks associated
with new business ideas that needs to analyze by business owners before starting a business unit.
It helps to prepare appropriate strategies in order to face uncertainties and sustain in market for
longer duration. The current report is based on a new business idea called as coffee connection. It
is a cafe that will establish in London. It is based on the concept of facilitating social as well as
cultural interaction among people. Here, report comprises a detailed analysis of market along
with industrial, competitor’s analysis. It also includes information regarding target segment of
company. Further, a financial plan has been included in order to give a clear ides regarding
profit, loss and expenses of business. It provides detailed overview about financial condition of
business. Lastly, management team and organizational structure of entity have been also
included in the following report. Moreover, it is based on the way in which new ventures are
established, organized as well as controlled at market place.
Overview of new business venture:
This plan is going to launch in London and main aim of this cafe is to ensure that people
socialise as well as interact with each other. Location is an important aspect so business has been
situated at prime location near colleges of London. Because, most of the crowd who will visit to
cafe is youth. Here, they can come with friends, love ones. For this purpose ambiance of cafe has
been designed in such a manner where can sit for longer time. There are also facilities of some
indoor games so that visitors can spend some quality time and moment of happiness. It is really
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