Business and Management Project Assignment Sample
Added on 2021-01-03
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Business and ManagementProjectBM6100-40How to make a coffee shop a successfulbusiness in London-Vegan alternatives -2018ANCUTA DANIELA GOGOASE14437UK COLLEGE OF BUSINESS AND COMPUTINGPROJECT NUMBER BM6100-40
ContentsIntroduction..................................................................2Literature Review...........................................................3Methodology.................................................................5Timeline of research activities............................................7Conclusion....................................................................9Appendix.....................................................................10References....................................................................132
Introduction London is a city that provides opportunities for those peoples who wishes to make a changein their lives, people who want to start a new business in London such as, business related with food and beverage business or peoples who want to upgrade and modify their existing business and also the person who wants to improve the already established business,in order to have the guaranteed success it is essential to consider the actual issues that are occurring inthe Planet and there is a need to transform these issues into business opportunities that will help the entrepreneur to improve the performance and to achieve business objectives. Londonis a luxurious city which is situated in Europe. London is very famous for coffee shops that provides a wide variety of beverages to target group of peoples of London. An entrepreneur is a person who conceives an idea of starting a new business. Entrepreneur takes all the risk related with a new venture and all the rewards also belong to that person. Entrepreneur has various skills such as, risk taking capacity, leadership skills, innovation etc.Start up refers to establishing a new business. Start up can be a type of company. A new business can be started by an individual owner who is known as Entrepreneur. Starting a newbusiness requires huge amount of funds, risk taking capacity of entrepreneur, a new business idea, conducting an extensive research etc. The Industry related with Coffee and Cafe shops in U.K. includes the shops that sale beverages like coffee, cold and hot drinks etc. Performance of the industry is affected by social, technological and economic factors, purchasing power of consumers etc. The demand of coffee has been increased in recent years. In five years including 2018-19, the revenue of the industry has grown with 6.3% compound rate. Coffee accounts for £6.5 billion that is 51% of the revenue of industry. The market of coffee shops in U.K. will have 10,000 new outlets till year 2013. In year 2018, Coffee shops has shown growth of 8.7%.'Ferry Coffee Shop' is a new start up that is going to start from next year. The coffee shop will be located in Holborn, London, U.K. The coffee shop will be started by sole proprietor. The coffee shop will require approximately 40 square feet area. So that, customers can freelysit. Free Wi-Fi facility will be provided to the customers. The space must be proper such that.Atleast 50 persons can sit. The coffee shop will be located near the traffic area. The aim of starting coffee shop is to provide high quality of beverages at a reasonable price to the residents. It will help to 3
improve he experiences of potential customers. There are many other well established coffee shops in London such as Prufrock Coffee, Coffee Island etc. that will give a tough competition to the new start up. Ferry coffee shop will be established with an aim to provide a peaceful place to targeted customers. To provide a better place for conducting family meetings, kitty party, place to have a meeting with friends etc. A place at which professionalscan easily relieve their stress by spending quality time at coffee shop. Ferry coffee shop will provide all the services such as availability of books and magazines, different games for entertainment, to target consumers at one place. Consumers of beverages are becoming more and more health conscious. And there is a high demand of organic beverages in the country coffee shop will offer all types of green beverages that are made by using natural and organicingredients. The owner of the shop will use various types of promotional techniques such as offering gifts to consumers who will visit the shop for the first time, discounts will be provided to all the customers at the time of festivals etc. so that, it will attract large number of customers. It will offer coffee cups with other things like cakes for complementing the beverage. The following Research Project Proposal is based on the main theme of starting a new coffee shop that is 'Ferry coffee shop' in London and the Report will also describe the new improvements that can be made in order to start a new coffee shop in London and the efforts that should be made by the entrepreneur to make sure that the business will achieve success and high growth in the future. So that, the new shop will effectively compete with otherbreakfast shops as well as coffee shops in London.The new start up will be presented as vegan alternativesto provide the beverages according to the change in customers choices,taste and preferences. Coffee shop will sale beverages made up with herbal raw material. The following project report will be structured in step by step manner. The first part of the project report will describe the rationale behind the main theme, further the report will present the aims and objectives that are to be achieved as a result of the research.Further, the report will present the literature review of books that are related with establishing a new coffee shop and also to know the way in which an entrepreneur can makea coffee shop a successful business in London through launching Vegan alternatives. The above things will be analysed in detail to support the later stages of the research.The report will also describe the methodology means, the process used in the project report for collecting the data and information. So that, right decisions can be made regarding starting a new coffee shop. Research methodology includes different methods of collecting the information such as conducting interview from target segment of customers, conducting 4
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