Café-Daily Business Plan

Running head: Café-Daily Business Plan 1
Café-Daily Business Plan
Student’s Name
Institution

Business Plan 2
Executive Summary
The founders of the business are Augustine Ceaser and Philip Mule. Both are equipped
with the right skills for running a restaurant after running several restaurant businesses in
America. The café-daily restaurant will be situated in the Beverly Hills in California. The
restaurant includes a full menu prepared by French and African methods, yet in view foods’
preparing procedures from all over the world.
Table of Contents

Business Plan 3
Executive Summary.......................................................................................................................2
1.0 Introduction..............................................................................................................................4
2.0 Business Environment.............................................................................................................4
2.1 Mission, Vision, and Goals...............................................................................................4
2.2 Products and Services.....................................................................................................5
2.3 Business, organization and Finance structures................................................................5
2.4 SWOT Analysis................................................................................................................6
2.5 Premises, Plant, and Equipment......................................................................................7
2.6 Information systems and telecommunication...................................................................8
2.7 Intellectual property licenses and membership insurances..............................................8
3.0 Goals, Milestones, and Strategies...........................................................................................8
3.1. Goals and Milestones......................................................................................................8
3.2 Marketing Strategy...........................................................................................................9
3.3 Sales.................................................................................................................................9
3.4 Customer management and retention..............................................................................9
3. 5 Pricing............................................................................................................................10
3. 6 Suitable Business Strategy...........................................................................................10
4.0 Business Competition............................................................................................................10
4.1 The industry....................................................................................................................10
4.2 Target market.................................................................................................................11
4. 3 Market competition........................................................................................................11
4. 4 Influence of five factors.................................................................................................11
5.0 Financial Forecasts...............................................................................................................11
5.1 Set up costs....................................................................................................................11
5.2 Profit and Loss Forecast................................................................................................11
5.3 Cash Flow Forecast.......................................................................................................12
5.4 Balance Sheet Forecast.................................................................................................12
5.5 Break-Even Analysis......................................................................................................14
References..................................................................................................................................15
1.0 Introduction

Business Plan 4
The restaurant will be created in a way that it presents a unique and lively environment
for customers to enjoy their meals comfortably. The menu will be simple at affordable prices. It
will include a variety of dishes that give the customers a wide variety of options to choose. The
setting of the restaurant will include a 50- seater furnished with attractive lighting and a good
entertainment system. Plans include opening several branches in other countries and provision
of delivery services. Covello, & Hazelgren (2006), came up with simple business plans steps that
ensure the success of any business to be started. These steps will be included in my business
plan.
2.0 Business Environment
2.1 Mission, Vision, and Goals
2.1.1 Mission
To provide the best services in the hospitality industry by setting an example
2.1.2 Vision
To be the most outstanding restaurant by providing quality services and satisfaction to
customers to ensure that customer satisfaction comes first.
2.1.3 Goals
 To attract new dinners in California
 To increase the sales volume thrice within the first three years of operation
 To ensure customer retention by offering quality foodstuffs and services