International Business Expansion: A Case Study of Cafepod Coffee Co.

International
business

Executive summary
International business is considered as the process of trading products, services,
technology and capital from one country to another. It includes various commercial activities
across national boundaries. In this report, chosen organisation is Cafepod Coffee Co. that
conducts its operations in UK and expand operations in Sweden. There are various topics are
covered such as description of Cafepod Coffee Co. and its rational to expand business in other
country like Sweden. It is recommended to organisation to expand business operations in
Sweden. There are various barriers or obstacles are faced by the organisation in
internationalisation process are covered. Apart from that approaches of internationalisation
process are mentioned in this project report.

Table of Contents
Executive summary .........................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis and discussion...................................................................................................................1
Brief overview of the chosen organisation and the rationale for going international.................1
Discuss which country you would recommend them to enter and the rationale behind the
decision.......................................................................................................................................3
Typical barriers that will be faced as the organisation expands internationally.........................5
Approach for the internationalisation process for the specified target market...........................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Internationalisation of business is considered as the process of transferring organisational
products, services, technology and capital across national boundaries or between two or more
countries. To expand business at international level, certain things and factors are considered by
the managers to attain success in specific market place. Business faces various barriers in to
expand operations at international level (Alaaraj, Mohamed and Bustamam, 2018). In this report
selected organisation is Cafepod Coffee Co. which is UK based organisation founded in 2011
and decides to expand its operations in Sweden. Organisation want to expand its business in the
country of Sweden in order to enhance profitability ratio and customer base. This report covers
introduction of organisation and country in which organisation want to expand its operations.
Further, various rational of expanding business in specific country and barriers or challenges that
are faced by the organisation in the process of expansion are covered. In the last section of report
approaches of internationalisation process is discussed in the context of chosen organisation.
MAIN BODY
Analysis and discussion
Brief overview of the chosen organisation and the rationale for going international
CafePod Coffee Co. is independent craft coffee business established in the year of 2011
by Peter Grainger and Brent Hadfield. Respected organisation provides coffee to adventurous
coffee drinkers at home. Headquarter of organisation located in London, England, UK.
Organisation is established with the objective of bringing happiness to people everyday life. It
provides better quality coffee that enhances their experience with organisation. CafePod Coffee
Co. involved in producing Nespresso compatible coffee capsule. Organisation delivers coffee to
doorsteps of customers (CAFEPOD COFFEE CO., 2021). Ideas of setting business was come in
the mind of entrepreneur Peter when he was travelling in South America for a year. At the time
of financial crisis, he left job and stumbled to coffee plantation and independent shop with the
objective of producing Nespresso compatible capsule. It is being analysed by the Peter that there
is lack of excitement and energy high street coffee in retailing supermarkets of UK. Then
entrepreneur of CafePod Coffee Co. decides to produce range of strong and exciting coffee
blends for coffee enthusiasts. Organisation provides its coffee in local supermarkets of UK and
organisation also provides online retailing services to its customers. Organisation provides Roast
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