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Cannon's DSLR Camera Dominates the Market

   

Added on  2019-12-03

11 Pages3411 Words148 ViewsType: 148
Business Development
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ADVERTISING ANDBRANDING
Cannon's DSLR Camera Dominates the Market_1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................2A) How Cannon DSLR brand reflect the mission statement and value of company.............2B). The extent to which the brand reflect the target audience personality.............................4C). How does Cannon uses its brand to help differentiate itself from the competitors..........6CONCLUSION....................................................................................................................................8REFERENCES.....................................................................................................................................9ILLUSTRATION INDEXIllustration 1: Cannon DSLR professional camera..........................................................................21
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INTRODUCTION It is very essential for the corporation to make advertisement for its respective products.This is because; it helps the organizations to spread information about new and existing productsas well as services among respective buyers. For the purpose to carry out this report, DSLRbrand of Cannon Company is selected. Cannon is the Japanese multinational company whichmanufactures optical products such as camera, photocopier and camcorder etc. (Cannon, 2015). This report will provide detailed description regarding the vision and mission statementof the Cannon Company. Furthermore, the report will also showcase the extent to which CannonDSLR brand reflect its target audience personality. A) How Cannon DSLR brand reflect the mission statement and value of companyCannon is a famous optical product manufacture public limited company which isoperating in number of countries. The organization was founded in the year 1937 and itsheadquarter is located in Ota, Tokyo, Japan. The firm possesses huge variety of electronic goodsand services. The list of products consists of SLR camera, still camera, digital camera, DSLRcamera, micro motor and magnetic head etc. Among the entire given product, firm is specializedin producing different type of cameras (Boyland and Halford, 2013). 2Illustration 1: Cannon DSLR professional camera(Source: Cannon DSLR professional camera, 2015)
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In accordance with the given context, vision and mission of the company is identified.Here, Cannon has the vision that all people irrespective of their race, religion and culture mustharmoniously live and work together in the future (Vision of Cannon, 2015). The given vision ofcompany is popularly called by the name of Kyosei. In order to achieve the given vision, citedfirm has framed the mission statements. The detailed description of the same is depicted asbelow:Cannon has the mission to strengthen its supply chain management function in such amanner which enables it to give prompt response to sudden changes which are occurringin external environment of the company. Canon’s mission is to become the global company who is admired and respected bywhole world (Mohanty and Sahney, 2015).Mission of the firm is to use all latest technology in its product and thereby becoming thecompany which is loved by people throughout the world. The given mission of the company is clearly reflected in the DSLR brand of Cannon Inc.Among all, main aim of the mission is to carry out the production of goods and services by usingall latest technology. The organization has applied this mission in its DSLR brand also. In thiscontext, it has been identified that earlier organization has carried out the production of SLR(Single Lens Reflex) camera. This camera uses mirror and prism system which permitsphotographer to view through lens and here photographer can see the exact thing which they aregoing to capture. In SLR camera, films are used with an aim to capture the image (Al-Modwahi,Parhizkar and Lashkari, 2012). However, significant development in the field of camera technology has forced the firmto introduce some new and innovative thing in camera to its customers. Canon has taken thischallenge and as the result of this the company has carried out the production of DSLR (DigitalSingle Lens Reflex) which do not use films at the time of taking pictures and images. TheCannon had introduced first DSLR professional camera in the year 2000 which is being called bythe name of Cannon EOS 30 (Aaker and Biel, 2013). This camera has 3.1 megapixel professionaldigital single lens reflex camera. After some period of time, firm has performed some majorimprovement in its DSLR professional camera range. At present, the company is planning tolaunch 120 megapixels DSLR camera. The efforts which company is making depicts that firmabide with all the elements which it has specified in its mission statement. Thus, it is correct to3
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