Development and Implementation of Strategic Plan for Desklib

Running head: DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN
Development and implementation of strategic plan
Name of the student
Name of the university
Author Note:

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN
Table of Contents
Assessment Task 1...........................................................................................................................3
Email to CEO of Australian Hardware............................................................................................3
Report..............................................................................................................................................3
Assessment Task 2...........................................................................................................................6
SWOT Analysis...............................................................................................................................6
PEST Analysis.................................................................................................................................8
Cooperative Ventures......................................................................................................................8
Internal and External Analysis.........................................................................................................9
Assessment Task 3...........................................................................................................................9
Draft Strategic Planning..................................................................................................................9
Assessment Task 4.........................................................................................................................10
Key Performance Indicator............................................................................................................10
Strategy 1.......................................................................................................................................10
Strategy 2.......................................................................................................................................11
Strategy 3.......................................................................................................................................11
Strategy 4.......................................................................................................................................11
References......................................................................................................................................12

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN
Assessment Task 1
Email to CEO of Australian Hardware
To, The CEO
Dated: 10th August, 2018
From: [e-mail]
Australian Hardware
Subject: (A Statement into the Future Actions of the Management of Australian Hardware)
Respected Sir,
I have been appointed the Marketing manager of Australian Hardware recently
and have been given the responsibility to assess the current strategic and future needs of the
company and whether there is a need for change in its mission and vision statements of the
organization. I have carried out a detailed analysis and provided a report on the same.
Report
Mission Statement
Australian Hardware is present in the country since 1921. The company opened its first
store in the name of Percy’s Goods in the following year. The store was opened in Sydney. Since
then the company has focused itself in providing the best quality hardware, home wares, garden
supplies and other kind of building materials to the different people and clients in Australia and
world. The mission of the organization has been to supply the best materials to the people and

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DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN
fulfill the demands and the needs of the different stakeholders of the organization. Thus in one
words the main mission of the organization is to make the stakeholders and the customers happy.
Vision Statement
The vision of the organization is to ensure the success of the organization by means of
regional expansion. According to the management of the company the company aims to achieve
the following vision by means of providing quality products to the clients and ensure the quality
marketing and promotion of the company. The vision of the company is well aligned with that of
the mission of the company. The strategies formulated by the management also go hand in hand
with the vision of the company.
Current Organizational Undertaking of the Approaches
The analysis of the earlier reports presents Australian Hardware as one of the most
trusted brands of Australia. The company believes in providing the best values to the people and
thus ensures the supply of the best products to the customers. This helps them to meet the
demands of the stakeholders and adhere to all the moral and ethical standards of the market.
However the concern of the CEO remains with the latest strategic developmental plan to be a bit
confusing in nature. The absence of innovation in the organization does not help the management
as because the other companies with a much better developmental plan has been outclassing
them and attaining a competitive edge in the market.
Revised Vision Statement
The vision statement of the organization will be to challenge the other companies in the
same business and expand their presence across Australia as well as other countries.