oBike Business Model and Data Analytics
Added on 2020-05-16
11 Pages2350 Words287 Views
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1O Bike business model canvasRunning head: O Bike BUSINESS MODEL CANVAS O Bike business model canvasName:Course:
2O Bike business model canvasContentsFirst: O Bike Company profile........................................................................................................3Second: The business model canvas of O Bike Company..............................................................4Third: relationships across the nine building blocks.......................................................................5Forth: The company critical success factors....................................................................................6Sixths: The changes to be made to the business model if this was my own business.....................7Conclusions......................................................................................................................................8References......................................................................................................................................10
3O Bike business model canvasIntroductionThe business model is used by companies as a powerful visualization tool that clarifies allof the business components and the relationships that exist among them. Canvas is consideredthe most complex analytical tool that has the flexibility to be applied in different industries. Thismodel excludes the company objectives and competitive environment. The blocks of the mainbusiness activities are the main components of the business model [CITATION Ste14 \l 1033 ].This report discusses the business model canvas of O Bike Company, the newlyestablished Singaporean company that provides an innovative internet-based andenvironmentally friendly transportation service. Also, the relationships that exist among itsbuilding blocks, the critical success factors the business has to get right to achieve sustainablesuccess, the company policies to avoid risk and finally, the changes to be made to the businessmodel if this was my own business.First: O Bike Company profileO Bike is a global internet company, it is the first station-less smart bike-sharing company and it has been founded in Singapore in 2017. The company depends on technology and innovation to introduce a new way of transportation in Singapore and change the culture of the society through providing a conventional travel via bicycles available all over the country. This innovative transportation service provides an environmentally friendly riding service, especially in the urban and crowded areas [ CITATION OBi7b \l 1033 ]. O Bike has started its business in 2017, the company is currently serving communities in more than 60 cities in 17 countries. Its global operating network is growing every month as it encourages new countries to
4O Bike business model canvasbecome a global partner[ CITATION OBi8c \l 1033 ]. O Bike also operates in Australia as the first homegrown smart bikesharing services company that utilizes technology [CITATION OBi18 \l 1033 ].As a bicycle-sharing platform, O Bike offers a convenient alternative means of transportation available on-demand. This service assists in the reduction of traffic congestion andCO2 emissions, creating by this an environmentally friendly service and a better place to live in.The company mission is to provide an efficient service via a sustainable means of transport forthe public in different world countries. Its main aim is to save energy and reduce CO2 emissionglobally [CITATION OBi181 \l 1033 ].Second: The business model canvas of O Bike CompanyO Bike the global internet transportation service companyCustomerSegmentsRelationshipsValuePropositionsKey ActivitiesKey PartnersOffering healthy lifestyle and cyclingService delivery to customers in 60 cities and 17 countries.CustomersGlobal partnersBuilding global networkInnovationEnergy savings and reduction of CO2 emission globallyOperationsMarketingLogistics management.FranchisingO Bike global business partnersChannelsKey ResourcesWebsiteMobile appSponsorship of riding eventsSocial mediaFranchise contractsStaffRevenue StreamsCost StructureRevenues of bike rental pricing (Fixed rate, flexi-rate)Marketing for local and global communitiesAdvertisingStaff
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