Investigation of Target Market and Buying Intentions of Customers in Careem Parking Lot Service

Running Head: MARKETING 1
Marketing
Tutor
Student
Date

MARKETING 2
Purpose statement: This is a report of investigation of a target market and the buying
intentions of customers in Careem Parking Lot service. This service is believed to provide
efficiency to customers in ordering their daily private transportation around the cities in Careem
transportation Network Company.
Thesis statement: The goal of this report is to analyze how the customers will take the new
service of accessing Careem cabs services offline without necessarily logging into Careem
application.
Background information of the study: Locating the Parking Lot services in densely populated
places like cities and places of attraction, will positively influence Careem Company operations
due to a wider market (Cooper, et al., 2016). Moreover, this will be beneficial to Careem
Customers’ as they will easily access transportation services without necessarily using their
phones to order rides. The service will also save customers time as they will not have to wait for
their ordered cabs to find them.
The target market: Locating Careem Company Parking lots services at the cities and places of
attraction will expose the company to all type of people; the business professionals, families with
kids and anyone who does not own or is unable to operate a motor vehicle. This will make
private transportation more convenient, reliable and enjoyable to the customers. Moreover, big
nightlife scenes, sporting, theater events and big celebration areas will be a target market for
Careem transportation services (Kumar & N, 2011). Opening these parking lots will also be a
marketing plan and strategy for Careem to keep close their customers and also it will give people
who are not in access of the internet an opportunity to order their cabs and be transported to their