This document discusses the importance of developing a career action plan and self-reflecting on strengths and weaknesses for career development. It provides strategies and resources to improve time management, flexibility, and numerical skills. The document also includes a curriculum vitae and LinkedIn profile example.
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Career Action Plan and Self Reflection 1
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Table of Contents Curriculum vitae and LinkedIn profile........................................................................................3 Self reflection for career development........................................................................................4 Career/professional development plan........................................................................................6 REFERENCES................................................................................................................................8 2
Curriculum vitae and LinkedIn profile 4 Edger building satellite street, England, CA21FJ Summary Marketing manager who derives and keen to company growth via effective and creative marketingstrategiesandskills.Skilledatcommunicatingand analysingcustomers’data. Effective in developing marketing campaign. Highlights Direct marketing campaignsCustomers services or relationship oriented Public relation expertTeam player Account managementMarketing advertiser Quality leadershipGlobal marketing Accomplishments Launched effective growth plans that lead in increasing customer base by around 35%. Developing innovative and creative marketing campaignsfor retail sector or food products that lead to 25% increase in profit within 6 months. Experience Experienced in identifying and evaluating marketing strategies based on market trends. Development of around 20-30 marketing strategies each quarter as marketing assistant. Analysing of all marketing techniques and customers’ data for identifying the best opportunity and taking decision. Collaboration with marketing team on design and production of marketing materials. Brand awareness and web design. Education Bachelor of science: Marketing University of Cambridge Focused on E-commerce. 3
Robert Ostoff Executive Virtual assistants at Mind fire communication. Mind fire communication. Cambridge University England. Self reflection for career development Forbecomingmarketingmanagerthereisrequirementofhavingsomeskillssuchas communication, motivation, decision making and others. I want to develop my career and get employment opportunity as marketing manager in well known as reputed company. For getting employment opportunity and developing career I need to identify my own strengths and weaknesses (E-portfolio, 2019). By identifying own strengths and weaknesses I can make an effective strategy for improving strength. It can be better known with the help of Gibbs reflective model such as: Description: I want to describe and discuss my experience that I felt while working in previous company as marketing assistant.While working as marketing assistant I found that I have an effective team working skills and I prefer to work in team because I believe thatteam working increases skills and knowledge of individual. Team working not only increases skills but also improves relation and I also believe that it is important to interact with other functional department for providing information to them and also for gathering information whatever they have about customers. Rather, team working I havedecision makingskill and with the help of this skill I can take better decision regarding targeting and segmenting customers and it can save timeaswellascost(TawanwongsriandPhenwan,2019).Forbetterdecision,thereis requirement of having critical analysis skill as by analysing anything in both positive and negative manner and it can help company in improving decision. Feeling:I feel that I have some skills that can help me out in my both personal and professional field. In regards to strengths, I feel and experiences while working in previous company that I havetechnical proficiencyskills. This skill can make me able to research and development and by making use of internet, new technologies I can make my functions and tasks easier. I also felt that career in marketing can improve my communication and other skills because we have to meet with different stakeholders and main responsibility of marketer is increasing sales by 4
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communicatingand developing ideas of promoting products. On the other hand I believe and experienced that I lack intime management skillsas at once I can do only one task. I take too much time in completing functions with perfection but marketer requires having multi tasking and time management skills because they have to perform several tasks (Toma, Grădinaru and Iordache, 2020). Evaluation:Getting employment opportunity as marketing manager in retail industry is my interest because marketing manager is well known with market trends and update with all information. There are several other profession but I think that the main key of success of organization is marketing function. Marketer focuses onresearch and developmentand collect information about customers, deals with different behaviour of customers and I like to talk with different behaviour of customers. I evaluated and found that my skill and ability of adapting changesandcommunicatingwith different behaviour of nature can help me out in gathering information. I also found that I have anintegrityor ability to understand human behaviour and needs and it is also essential for providing qualitative products and satisfying needs of customers. Analysis:I analysed my skills as well as weaknesses that can help me out in the future in career development as marketing manager. By analysing weaknesses I can make use of effective action plan and strategy for reducing all weaknesses and improving strengths. With analysis I found that I lack intime managementas well as adaptability. I become frustrated and hesitated when any changes happen in business environmental factors (Alrubaish, 2018). I take time in changing my ways of performing because oflack of flexibility. But I strongly believe that in this digital era it is important of having flexibility or ability to adapt changes. One of the main examples of changes that may affect overall performance of individuals and company is Covid- 19. Those people and organizations that have this ability are more likely to continue their work without getting affected to great extent. So, I require improving time management and flexibility skill. I also require focusing on numerical skills. Numeracy skills can help us out in solving critical problems, making sense of numbers and shaping activities like analysing gathering information and others So, overall I can says that I need to focus on all these skills for developing career and getting employment opportunity as marketing manager in retail industry. On the other side, I analysed and found that I am good incommunication and creativity skills. Both these skills play a vital role and can make marketer successful. Communication is the main key of success because for promoting products and making people aware about products 5
there is requirement of interacting with people in a manner that can influence them. An ability to influence people can help me out in attracting target people and motivate them for buying products. In addition, creativity can also make me able in satisfying customers and helping out company in taking advantages of competition.Creativityin products and ways of gathering information can attract customers and people prefer to buy products from companies that provide unique and attractive services. Conclusion:It can be concluded that marketing is one of the best field in which people can make their career in an effective manner. By developing career in marketing, I can get different other employment and advantages of other opportunities. An effective marketer or marketing manager requires having several skills and all these skills such as communication, decision making, problem solving, integrity, time management and others can help in accomplishing goals and helping out company in increasing sales. Action plan:There are several strategies that can help me out in increasing skills and reducing all weaknesses. I found that I am lacking in time management and flexibility skills so, I require making use of strategies for improving both these skills. I believe that professional development plan is one of the best ways that can help me out in improving both skills. Professional development plan allows us in identifying appropriate resources as per the skills and by making use of tools and resources we can increase skills (Gau, 2019). Career/professional development plan Areas need to be improved Resources for increasing skillsTime scale Time management There are several tools and resources are available in the market that is being used by students such as: Trello, priority matrix and others. This tool help in making an effective time table and prioritizing main tasks and with the help of this tool and following all guidelines, time management skill can be improved. It is believed that procrastination is one of the main barriers in time management skills so, by reducing procrastination and completing task on the same day can also help out in increasing this skill. 20-25 days FlexibilityAn ability adapt changes can only be improved by working on1 month 6
ourselves. For this skill, it is important to take help of seniors and peers and knowing ways of increasing this skill ad adapting changes without getting affected. It is also found that some tools like Lacrosse ball, stick roller can also help in increasing ability to adapt changes in an effective manner. So, by working on us and boosting confidence, this skill can be improved (Rubens and et.al.,2018). NumericalIt is believed that games play a vital role in increasing numeracy skills and it increases skills and developing min. By making use of such tools and spending at least 1 hour daily, this skill can be increased. Chunk, Partition and grid pattern can also help out in increasing numeracy skill and taking better decision. 15-20 days So, from the above discussed activities and professional development plan I can say that I can get employment opportunity and can develop career in marketing sector. 7
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REFERENCES Books and journals Alrubaish, N., 2018. Reflection: Maha Alhudaithi–Digital Marketing. E-portfolio, A.K.S., 2019. How does the Gibbs Reflective model integrate with Evidence based practice in veterinary medicine?. Gau, W.B., 2019. A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice.SAGE Open.9(3). p.2158244019867859. Rubens, A. and et.al., 2018. Self-awareness and leadership: Developing an individual strategic professional development plan in an MBA leadership course.The International Journal of Management Education.16(1). pp.1-13. Tawanwongsri, W. and Phenwan, T., 2019. Reflective and feedback performances on Thai medical students’ patient history-taking skills.BMC medical education,19(1), p.141. Toma, S.G., Grădinaru, C. and Iordache, A., 2020. The reflection of retail marketing strategies in advertising catalogues.Manager Journal.31(1). pp.16-23. 8