Career Action Plan for Executive Marketing Manager

This report discusses personal analysis and career action plan for enhancing skills in the field of marketing for Executive Marketing Manager. It includes strengths and weaknesses analysis, a career action plan, a CV, and a LinkedIn profile.

CAREER ACTION
PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PERSONAL ANALYSIS: ..............................................................................................................3
CAREER ACTION PLAN: ............................................................................................................5
CV....................................................................................................................................................6
LinkedIn Profile...............................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Career action plan is a framework which involves preparation of a strong and effective
plan for managing the activities of individual. It consists of the objectives which are to be
achieved by the person after performing actions. The job opportunity on which this report is
prepared is Executive Marketing Manager. It has a wider scope in relation to future growth. It is
an activity which is used by the businesses for advertising its products and enhancing the brand
value of the organisation in the market(Chua, Wasan and Long, 2021). There are various skill
which are required in marketing such as communication skills, interpersonal skills, leadership
skills and problem solving skills. The various areas which of knowledge which are learned from
marketing are accounting, finance, marketing and HR. I need to have these skills to be able to
successfully pursue my career in the field of marketing. The report will discuss the about the
personal analysis which helps in identifying the strengths and weaknesses of the individual. This
will help in enhancing the skills which needs improvement. A career action plan is developed for
improving skills in the field of marketing. This report also includes a CV and a linkedIn profile.
MAIN BODY
PERSONAL ANALYSIS:
A Personal analysis provides the insights on the basis of strengths and weaknesses in the
personality. It assists the individual in identifying the upcoming challenges along with the
opportunities that are available around the surroundings. I want to become a marketing manager
and develop my career in the field of marketing. For doing this, I need to have proper knowledge
about all the concepts and theories. The skills which are essential in the marketing are also to be
developed.
STRENGTHS : These are some skills which are my strengths and have helped in achieving my
objectives. These skills are discussed below:
 Communication Skills: It is an ability which is used in interacting with each other. It is
used when giving and receiving different kinds of information. It plays a very essential
role in marketing field(Dean, Burke and Shogren, 2022). It has assisted me in building
and developing relationship with the clients. I have also received the benefit of

researching the market, targeting specific groups and understanding the needs of the
customers in the society. I possess good communication skills which has given me
confidence to express my views and opinions in front of my clients.
 Problem Solving: It is an skill which is used to find out the solution of any problem
which arises in performance of the task. I have gained detailed knowledge of the subject
which is helping in finding out solutions of the problems. I identifies the problems of the
individuals and give them valuable solution of their issues. I have developed this skill
through deep understanding of the topics and concepts. It has helped in evaluate the
options for providing proper solutions. I have been involved in various competitions of
Jigsaw puzzles and crossword puzzles which have enhanced this skill.
 Interpersonal Skills: This skill is very essential in the field of marketing. I am very good
in adapting to the changes which is a essential skill for every situation. The job of
marketing is not static and it is very dynamic. I have developed attentiveness in my work
which is helping me in in growing my career in this field. I am good in analysing the
situation quickly which gives me advantage in certain areas. The activities which have
helped me in improving this skill are online group collaboration projects, attending
webinars and involvement in problem-solving mysteries.
WEAKNESSES: These are some areas which I need to work on and bring improvement in these
skills. These skills are discussed below:
 Leadership Skills: It is a skill that enable a person to properly guide its team
members(Foss, 2021). I need to pay attention for enhancing this skill to be able to lead
my team well. I am not able to provide proper guidance to the followers which affects the
quality of the work. I am poor in collaborating the efforts of the team in one direction so
that the main objective is achieved.
 Analytical Skills: It is an very valuable skill which is of great importance in the
marketing. I lack analytical skills which are creating issues for me in properly calculating
the return on investment. I need to develop these skills for getting various opportunities
in life. I am very poor in working with the data which is collected from various sources. I
need to enhance my analytical skills to be able to properly analyse the situation and work
accordingly.

 Information Technology Skill: This skill is related to the use of various technology in
the marketing field(Hayden and Osborn, 2020). I am very weak in working with
computers and other technology. I do not know how to use computers properly. I need to
improve my IT skills to perform all my work on computers and other technology
smoothly.
CAREER ACTION PLAN:
It is a plan which is prepared to manage the actions of the young people for enhancing their
learning(Mellifont, 2020). I have prepared an action plan which will help me in developing new
skills and also achieve the targets which are set by me. I have properly analysed the skills which
are needed to become a effective marketing manager and perform the work more accurately. The
action plan is discussed below:
Specific skill to
be developed
Measurable (the
resources needed)
Achievable
(potential
barriers)
Realistic
(evidence of
success)
Time bound
Leadership
Skills
The most important
resource I need is a
team which I can
manage to improve
my leadership skills.
The issue which
is arising is my
lack of
confidence to
interact in front
of the team. I do
not able to
convey my
message to the
other team
members.
This will be
measured when I
will be able to
successfully lead
my team and
achieve a target.
Then, I will get
sure about my
success in
developing this
essential skill.
3 months
Analytical The most essential The barrier which It will be measured 2 months

Skills resource which is
needed by me is
analytical tools and
data.
is coming is I am
not able to
analyse large sets
of data properly
because of my
lack of interest. I
am not able to
focus on the
problem.
with the help of
online aptitude
tests. This way I
can evaluate my
improvement in
relation to the
skill.
Information
Technology
Skills
I need to have proper
guidance and training
about the use of
technology and
computers.
I do not have
basic idea of how
to use new
technology.
Another issue
which I am
facing is apply
my theoretical
knowledge in the
technology which
is assigned to
me(Walker-
Donnelly, Scott
and Cawthon,
2019).
It can be evaluated
when I will be able
to master the use
of computers and
other essential
technology. For
this, I need to
complete a task
successfully which
involves high use
of new and
technical
equipments.
6 months
CONCLUSION
It can be concluded from the above report that personal analysis is very essential for
identifying the strengths and weaknesses of the individual. A career action is prepared for
enhancing the areas of improvement. It will help in achieving the objectives in the field of

marketing as well as in life. A proper CV and a LinkedIn profile is also prepared so that the
employer can get better understanding about the overall profile of the individual.
REFERENCES
Books and Journals
Chua, S.G., Wasan, S.K. and Long, M.T., 2021. How to promote career advancement and gender
equity for women in gastroenterology: a multifaceted
approach. Gastroenterology, 161(3), pp.792-797.
Dean, E.E., Burke, K.M. and Shogren, K.A., 2022. Understanding Career Goals Set by Autistic
Youth. The American Journal of Occupational Therapy, 76(3).
Foss, S.M., 2021. Professional Development and Beginning Career and Technology Teachers’
Readiness to Teach Students with Special Needs: An Action Research Study (Doctoral
dissertation, University of Bridgeport).
Hayden, S.C. and Osborn, D.S., 2020. Using experiential learning theory to train career
practitioners. Journal of employment counseling, 57(1), pp.2-13.
Mellifont, D., 2020. A critical exploration of university policy supporting the employment and
career development of people with disability in the Australian academy. Australian
Journal of Career Development, 29(2), pp.117-126.
Walker‐Donnelly, K., Scott, D.A. and Cawthon, T.W., 2019. Introduction: Overview and
application of career development theories. New Directions for Student
Services, 2019(166), pp.9-17.

CV
Curriculum Vitae
(Marketing manager)
Name: Radut Alex Bodgan
Contact information
Mobile no: 50894XXXXX
E mail: [e-mail]
Address:- 44 standard Ave, Coventry, England CV4 9BW
Aim of the Career: The aim of my career is to become a good marketing manager of an
established international organisation. I want to handle the issues which are complicated in
nature so that I can solve the problem in an effective and efficient manner. I want to enhance
my career in a good working environment where I can receive various opportunities to improve
my skills. I want to properly utilise my talent and capabilities for working properly in my life.
Skills:
 Collaborative and self motivated
 Multi tasking
 Self oriented
 Tolerant and flexible
 Team working skills
Work Experience:
 I had worked as a warehouse operator at Tesco frozen- Daventry, England from
September 2014- December 2015.
 I had performed work as a operative warehouse at Amazon – Daventry, England from
January 2016 – March 2017.
 I am currently working as a lifeguard at Xcel centre Coventry, England, I have joined
the company from April 2017.
Qualifications:
 I have completed my bachelor's degree in the field of sales and marketing.

 I had done my master's degree in executive marketing.
 I have completed PhD degree in the field of marketing.
Interests:
 I really like playing sports such as martial arts and kickboxing
 I also like to listen music and maintain my fitness
LinkedIn Profile