Career Action Plan and Self-Reflection Report for Marketing Manager

This report discusses the personal analysis, career action plan, and CV for a marketing manager. It includes a SWOT analysis, skills and knowledge required for the job role, and a career action plan with specific goals and timelines. The report emphasizes the importance of personal development plans and action plans in improving skills and abilities for future career growth.

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London School of Science and Technology
Module: (MG410) Career Viewpoint
CW2
Career action plan and
Self-reflection report
Student full name:
BNU ID:
LSST ID:
Lecturer:

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Introduction
For every person, it is essential to develop different skill in order to become more
effective learner. If an individual want to develop these skill with the purpose of personal
growth, then it is essential for him to focus on different academic learning that can be helpful in
developing their abilities to get success in future career (Ben-Shushan, Alroy and Katz, 2022).
It is significant for career view point to pay attention on skills and knowledge that help in
attaining objectives and goals. It is examined that personal development is dependent of different
element including skills, knowledge and expertise that is experience by a person in his daily
activities. This report will be based on the personal analysis, career action and CV.
Personal Analysis
In previous report, it is analysed that hob role that is discussed is marketing in which a
person need to be aware about certain activities that help him to analyse different framework to
be an effective and efficient marketing manager. This job role need to be performed by a person
to develop his cares within a reputed organisation (Cailleteau, Gilmartin and Hendricks, 2022).
Hence, it is very essential for that person to develop different knowledge related to marketing
management (Peesker and et. al., 2022). Marketing assistant is key role in which I am looking
for my career in this field with the purpose to grow and develop my personal skills. Therefore,
there is a discussion on different skill, expertise and knowledge:
 Skills- It is required by an individual to become a good marketing manager. There are
several skill which are most significant in decision making and most crucial to perform
the activities related to marketing manager (Renkema, 2022). To development by future
career in marketing field, various aspect will be required. For instance, decision making
skill is very helpful in the marketing field as it help to take to make best marketing plan
for the organisation that will enhance productivity and growth of company. For me,
decision making skill is essential, so I need to develop this kill in order to be be an
effective assistant marketing manger with good decision making skill (Dadalt, and
Zhang, 2022). Knowledge- It is identified that being a marketing manger, various knowledge related to
marketing are very essential in order to conduct various activities. It is significant for me

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to have good knowledge of marketing that include several theories of related topic which
will help in increasing the ability to make marketing strategies in organisations (Gayle,
2022). Marketing is a wider concept that require a lot of research and basic concept of
topic. It is essential to gain the knowledge of concept and theories that will aid to become
professional at workplace. It is essential to have brief understanding of marketing trends
so that it help me to adopt my profession. This knowledge will support me to become an
efficient and effective marketing assistant and will also enhance my productivity (Nandy,
2022).
I need to learn a various skills in order to be more productive and also I have to be active and
focused towards the employee satisfaction . As I am working as marketing manager I have to
take care of sales scale and other functions that is link with the marketing also I have to make
sure regarding the choice of the buyers for that I have to be sure and learn the powers of
understanding people by researching them . Along with that I have to learn the skills of
presenting the product and having a execellent communication skills. So that my words can
impress them easily and make them a loyal customers. I need to learn a skills of managing
customer behaviour as well as I have to develop the skills of the active listening and also I
required to work leadership skills as I am leading a huge team, so I need to listen them all and
involve them in group meeting so that they can share there view in an open session. As I am
devoted towards my position and also I give my level best in making the organisation more
competitive, as marketing manger I have to look out at every angle of business also I have to
monitor competitors of the brand. Rather than that I have to motivate my marketing team.
Personal Analysis
Strength
 I am good at presenting good product
quality in front of public that influence
them to buy the goods from them.
 I have good understanding of mindset of
the buyers and there taste.
Weakness
 I have lack of communication skills that
reduces my efficiency in sharing my ideas
in group and as I am introvert in nature so I
feel shy while sharing ideas.
 I am not so good in technical skills that
reduces my creativity and innovation in
completing task smartly.
Opportunity
 I have an opportunity to learn new skills
from peers that increase my ability and
powers that make me more competitive.
 I have a possibility to gain my knowledge
by taking participation in seminars and
webinars.
Threat
 I have the threat of adapting things quickly
I have a risk and lack of confidence.
 I have fear of presenting presentation in
front of public as it makes it more
complex and o get nervous in front of
various people.

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Career Action Plan
My Career Action Plan:
Specific Measured Agreed Realistic Timely
Time-
managem
ent
My specific
goal is to
improve the
time
management
skill that will
help me in the
marketing filed
Within 2
month, a lot
of improves
is found as
now I
become able
to finish my
time a little
early than
before.
It will
required
a
deadlines
.
This kill
will be
aligned
with my
marking
filed as it
critical
skill in an
excellent
marketing.
3 month
Skill
levels
My another
specific goals is
to increase my
skill level
which require in
marketing filed.
It is analysed
that I have
enhance my
certain skill
within 1
month which
is a good
result of my
efforts.
It is
needed a
ability
that can
be attain
through
the help
of
mentors.
The
improved
skill level
are aligned
with my
chosen
domain as
marketing
required
various
skill which
is essential
to be
effective
marketing
manager.
4 month
Professio
nal short
goals
My another
specific goals is
to develop
short goals
which required
in marketing.
It is
analysed
that most of
these goals
are
achieved by
me within 2
month.
It is
needed a
books.
These
goals are
aligned
with the
marking
filed as it
help me to
attain
short term
goals in
marketing
filed,
3 month
Professio
nal long
It is improved
through the
It will be
measured
It will
required
This will
be help
1 years

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goals helps of long
term sessions
and systematic
function g of
company.
with the
outcome.
a
internet
and
other
resources
.
me in
having the
future
objectives
and others
activity
that is
beneficial
for me.
Personal
growth
This is develop
in order to
satisfy myself
and improve
my personal
skills.
It will be
measured
through my
workings
that I have
done after a
training
sessions.
I will be
required
to have a
books
and
expertise
sessions.
This will
assist me
in growing
skills that
make my
future
more
comfortabl
e.
5 month
Professio
nal
developm
ent
I need to work
on this by
setting a
professional
behaviour so
that I ca n
improve this.
It will be
accomplice
by up
coming four
months.
I will be
required
of
professio
nal
training
and
sessions.
Yes this
will be
beneficial
for me and
make me
more
valuable.
8 month
CONCLUSION
It is concluded from above report that personal development plan is essential forb developing
skills and ability that can improve the powers and makes the person more competitive and
beneficial for an organisation. This is an essential for company to have the short term and long
term plans that assist in improving skills and attaining the planned goals. As been above
discussed the concept of personal development plan and action plan. Also it included the
personal swot analysis as a marketing manager this framework helps in understanding the
personal strength weakness and opportunity for themselves. This model also aids in improving
the interpersonal skills as it makes them more valued also it helps in developing the
professional skills that can be used in future plans. This increases the organisational
productivity and personal satisfaction.
References:
Ben-Shushan, E., Alroy, A. and Katz, B., 2022. Event Success: Maximizing the Business Impact
of In-person, Virtual, and Hybrid Experiences. John Wiley & Sons.

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Cailleteau, L., Gilmartin, E. and Hendricks, F., 2022. How conversational AI is enabling the
experience economy. Journal of AI, Robotics & Workplace Automation, 1(3), pp.256-
271.
Dadalt, P. and Zhang, D., 2022. Do financially trained managers make better deals? Evidence
from mergers and acquisitions. Journal of Corporate Accounting & Finance, 33(2),
pp.113-128.
Gayle, R.A., 2022. Exploring 4-Year Business School Curriculum’s Relation to Graduates’
Hiring and Earnings (Doctoral dissertation, Walden University).
Nandy, M., 2022. Relationship between R&D and Financial Performance in Indian
Pharmaceutical Industry. Palgrave Macmillan.
Peesker, K.M., and et. al., 2022. Hiring for sales success: The emerging importance of
salesperson analytical skills. Journal of Business Research, 144, pp.17-30.
Renkema, M., 2022. Consequences of artificial intelligence in human resource management. In
Handbook of Research on Artificial Intelligence in Human Resource Management.
Edward Elgar Publishing.
Appendix 1: LinkedIn Profile

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Appendix 2: CV
Curriculum vitae
Personal details
Name: Micheal sem
DOB: 21 -11- 1995
Address: 134, Fenside Avenue, Styvechale
Email Id: sem@ info.co.in
Marital status: Single
Mobile no. : 70000825
Summary
Well qualified with the management studies and is able to communicate effectively in order to achieve
the goals and objectives. I am a dedicated person in in order to ca hive the objectives.
Educational qualification:
September 2020 London university of Science and Engineering studying Business administration
September 1995 - July 1999 The National College
June 1999 - July 1999 GCSE’s
A* English Language
A Romanian Language

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B Anatomy
A National History
A Biology
Personal skills:
 Superior time-management skills
 Works well under pressure and able to meet deadlines
 Problem-solving skills
 Advanced customer service skills
 Organised and flexible
 Confident speaker with leadership skills developed over time, able to communicate easily
 Excellent knowledge of Microsoft Office packages
 Excellent with figures and pays attention to detail
 Target driven
Declaration:
I hereby declare that the above mentioned information is true to the best off my knowledge and belief,
if any of the information is untrue I solely liable for that.
Name: ________
Place:_________
Appendix 3: Other certificates, or proofs or evidence you have from previous jobs