Career Action Plan and Self-Reflection for Marketing Manager

This report discusses the importance of career viewpoint and personal analysis for career growth. It covers the preparation of a professional CV and LinkedIn profile, analysis of personal strengths and weaknesses, and creation of a career action plan. The report focuses on the example of a marketing manager and includes subject, course code, and college/university information.

Career action plan and
self-reflection

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Preparing useful and precise CV and LinkedIn profile...................................................................3
Curriculum Vitae.............................................................................................................................3
LinkedIn profile...............................................................................................................................5
A brief analysis of self-strengths and development needs in relation to progressing into
employment and constructing a development plan.........................................................................6
PERSONAL ANALYSIS................................................................................................................6
CAREER ACTION PLAN..............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Career view point is the major perspective of a person in academic life in order to achieve
and accomplish various career related goals in a specific time period. In academic life career
view point play a major role by developing different opportunities which are essential for career
growth (Alexander, 2017). In academic and professional life, it is essential for a person to
consider career view point in a precise manner to gain growth in career related life. In this report
various aspects and dimensions of career view point are explained in a crucial manner. This
report also covers preparation of a professional CV and LinkedIn profile to facilitate career of an
individual. This report also covers a critical analysis of major strengths and weakness of own. In
this project a brief analysis of self which is also known as self-analysis is performed in precise
manner. In this report example of marketing manager is taken into consideration for better view
point of career. The main function of marketing manager of a business is to manage all the
employees of marketing department to understand marketing related job duties. The marketing
manager is also responsible for increasing sales of the company for precise development of the
business.
MAIN BODY
Preparing useful and precise CV and LinkedIn profile
Curriculum Vitae
Curriculum vitae

Marketing Manager
Contact Details:
areana, UK 1238
(789)540-379252
[e-mail]
Career Goals
Main career goal is to become a professional marketing manager who is able to lead a
team of large number of people. To learn various professional techniques of performing
marketing operations and to gain growth in working business organisation and to achieve
business targets in a set period of time.
Work Experience
 Performed marketing operations for a consultancy organisation near my house
 Attended various seminars and webinars related to marketing in order to develop
technical understanding of marketing.
 Gone through professional internship in a famous marketing organisation.
Qualifications:
● Bachelor degree in Marketing management
● Master’s degree in Marketing management
● PHD degree in Marketing management
Skills
 Time management and communication skills
 Problem solving and logical skills in order to deal with any type of situation.
 Leadership and motivating skills to lead large number of workers.

LinkedIn profile
Oliver Peter
Location - England, UK
Summary – In the present time I am working as market analyst for a local marketing outlet
near my home. I am preparing my LinkedIn profile in order to grow chances of self-
development and to gain growth in my career related life. I understand this LinkedIn will
help me in development of personality and will provide me best available opportunity
related to career. This profile will improve my competency skills and will also help in
developing different type of skills that are essential for individual growth. In my
professional life this profile will help in development of vast career opportunities.
Education - I have completed my educational activity in economics, accountancy and
marketing from College of England. I am also having professional certificate of leadership
course which will help me to grow in the upcoming organisation.
Skills – I am having great thinking and learning skills which will help to gain knowledge
related to a subject matter. In order to maintain coordination in upcoming organisation I am
having coordination management skills. I am also having detailed set of skills which will
help me to explore various career opportunities in my academic life. I have also developed
communication skills which will help me to manage large number of employees at the
marketplace.
Groups -
● Summary
● Education: Specific Skilled Groups
Companies:
● Barbour
Related to British clothing brand

A brief analysis of self-strengths and development needs in relation to
progressing into employment and constructing a development plan
PERSONAL ANALYSIS
In the academic life it is important for a person to perform personal analysis in order to achieve
organisational goals and objectives. I personally take interest in marketing of a business to
develop business sales. According to me there is major responsibility of person to improve
various skills and knowledge of marketing for growth and development. I personally get inspire
from marketing manager of Tesco as he is able to manage major operations of Tesco in different
countries. I understand that marketing manager of Tesco has various challenges and
opportunities that is why it becomes hard for a marketing manager to manage all the tasks and
activities. I have developed leadership skills in myself to manage large number of workforce in a
set period of time (Dheer, 2018). I consider that communication skills are important part of a
person’s life which helps in increasing harmony between two or more persons. The
communication skills are important part of personality of a marketing manager and it is very
much essential for a person to learn communication skills for team development. I personally
think that it is essential for a person to develop leadership quality in order to manage different
people. I observe that democratic leadership style should be followed by a person in order to take
mutual decisions which are beneficial for an organisation.
I will personally ignore autocratic leadership style in different operations related to a business as
the decision which are formulated in this style are not mutual. I will personally try to improve
my time management skills in order to take necessary actions in a specific period of time. I will
also consider various development related skills in order to gain competitive advantage in real
life. I will take assistance from experts and seniors which will be beneficial in providing
experience based learning to different people. In the era of stiff competition between different
companies it is essential for me to develop competency skills for talent management (Dikilitaş,
2018). Many business organisations nowadays choose a candidate who is having precise
practical knowledge of information and technology. I will learn to develop practical knowledge
of computer systems and advance software which can used for performing marketing operations.
I will try to formulate short and long term development goals which are beneficial in
achievement of formulated business goals and objectives (Gallant, 2017). Communication and

leadership skills are my two major strengths which will help me to serve an organisation in a
better manner.
CAREER ACTION PLAN
The career action plan is a kind of detailed document which deal with various techniques
that are helpful for vision and development. The career action plan supports a person in
determination of various skills which are important for development of personality of a person
and techniques to achieve success (Hansen, 2018). Career action plan is a brief overview of
career planning which also helps in formulation of a business development action plan. Career
action plan provides growth and development to a person which is essential for development of
whole organisation. In academic life it is important for a person to develop career action plan for
achieving goals in set period of time.
CAREER ACTION
PLAN
TARGETS – To develop
team development,
provide training to
employees for team work,
to develop efficiency,
develop problem solving
skills in employees, take
business development as
an opportunity and help
employees to gain growth.
Learning world class
management techniques to
develop ethics and
integrity in subordinate
employees. Development
of precise skills which are
helpful in increasing
coordination and
communication between
different employees

(Hartung, 2018).
POSSIBLE Plan of
actions -
Taking assistance of
senior management team
for growth and
development. Taking
advice of experts in the
field of management.
Preparation of a precise
career development plan
(Spanjaard, 2018).
TASK OR ACTIONS RESOURCES TIMELINE
Case Studies Synthesis Learning from past
experiences and development
of knowledge for business
growth. Taking guidance from
famous authors related to
management and gain
knowledge from seniors
(Lengelle, 2017).
In this procedure a time period
of 8 to 10 months is required.
Learning marketing plan
and development
The marketing techniques and
plan will be learnt by me to
understand the marketing
system in a precise manner.
Use of internet and technology
will also help regarding the
same (Maree, 2019).
In this process a minimum
time of 3 to 4 months is
required.
CONCLUSION
From the above discussion it can be concluded that it is important in academic life to focus
on career view point for development of career opportunities. This report also concludes that it is

compulsory for a person to analyse own strengths and weakness in order to gain opportunities in
professional life. This project concludes that it is important for a person to develop career
opportunities by the preparation of effective CV. This report also concludes that it is important
for a person to perform personal analysis as it helps in development of career opportunities. The
above stated report it can be concluded that it is necessary for a person to perform analysis in
order to develop competency edge in professional life.

REFERENCES
Books and Journals
Alexander, R., 2017. Social justice and geographical location in career guidance. In Career
Guidance for Social Justice (pp. 77-91). Routledge.
Dheer, R.J. and Lenartowicz, T., 2018. Career decisions of immigrants: Role of identity and
social embeddedness. Human Resource Management Review, 28(2), pp.144-163.
Dikilitaş, K. and Yaylı, D., 2018. Teachers’ professional identity development through action
research. ELT Journal, 72(4), pp.415-424.
Gallant, A. and Riley, P., 2017. Early career teacher attrition in Australia: Inconvenient truths
about new public management. Teachers and Teaching, 23(8), pp.896-913.
Hansen, S.L. and Hoag, B.A., 2018. Promoting learning, career readiness, and leadership in
student employment. New directions for student leadership, 2018(157), pp.85-99.
Hartung, P.J. and Santilli, S., 2018. My career story: Description and initial validity
evidence. Journal of Career Assessment, 26(2), pp.308-321.
Lengelle, R., Van der Heijden, B.I. and Meijers, F., 2017. The foundations of career resilience.
In Psychology of career adaptability, employability and resilience (pp. 29-47). Springer,
Cham.
Maree, J.G., 2019. Contextualisation as a determining factor for career counselling throughout
the world. In International handbook of career guidance (pp. 555-578). Springer, Cham.
Spanjaard, D., Hall, T. and Stegemann, N., 2018. Experiential learning: Helping students to
become ‘career-ready’. Australasian marketing journal, 26(2), pp.163-171.