(PDF) Career Development in Organizations
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Career viewpoint
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Table of Contents
INTRODUCTION...........................................................................................................................3
Personal analysis..............................................................................................................................3
CAREER ACTION PLAN..............................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
2
INTRODUCTION...........................................................................................................................3
Personal analysis..............................................................................................................................3
CAREER ACTION PLAN..............................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
2
INTRODUCTION
Graduates needs to focus on their skills and knowledge for the future career
enhancement. The present study will be base on the career viewpoint where the researcher will
evaluate the own performance on the basis of personal analysis. On the basis of own SWOT
analysis of a graduate study further support the career action plan to overcome the weaknesses as
well. As according to the area of interest for which individual will develop an action plan is
Marketing Assistant.
Personal analysis
As marketing assistance I analyzed that there are different types of skills required in it. So,
on basis of skills a person is able to grow in their respective field. Apart from skills, it is
necessary to have knowledge about various things (Chughtai, 2018). This helps in providing
growth opportunities for person. I need to compare my current skills with those that is required
for role of marketing assistance. This will help me to identify which skill is crucial and how it
helps in this. I realised that there are various skills required. The main skills are interpersonal
skills. It is required to interact with people. Also, a person needs to analyse behaviour and then
apply tactics. Furthermore, a person must clearly listen, communicate and understand things.
But on contrary, my current skill is presentation skill. I am easily able to deliver
presentation to people. In this I know what body language is required, tone, language, content,
etc. to be used. Now, I can also develop attractive presentation and deliver them. I realised that in
marketing assistance role this skill is required but to some extent.
Furthermore, another skill that is essential for marketing assistant is marketing skills. The
individual needs to know product features, company info, market, etc. This makes it easy to
market product. Alongside it, knowledge is also required related to marketing process, types of
marketing, etc. This enables in doing marketing effectively.
Whereas my current skill is creative skill which allows me to develop strategies and find
out new ways to market products (Guittar and Rayburn, 2016). I possess knowledge on
different ideas of developing strategies and which type of strategy is applied and where.
Moreover, I am easily able to find out unique way of doing task.
Moreover, communication skill is important for a marketing officer. This allows to
communicate with people in different ways and to get their views. It shows various ways and
languages required to communicate with people. A marketing person must also possess
3
Graduates needs to focus on their skills and knowledge for the future career
enhancement. The present study will be base on the career viewpoint where the researcher will
evaluate the own performance on the basis of personal analysis. On the basis of own SWOT
analysis of a graduate study further support the career action plan to overcome the weaknesses as
well. As according to the area of interest for which individual will develop an action plan is
Marketing Assistant.
Personal analysis
As marketing assistance I analyzed that there are different types of skills required in it. So,
on basis of skills a person is able to grow in their respective field. Apart from skills, it is
necessary to have knowledge about various things (Chughtai, 2018). This helps in providing
growth opportunities for person. I need to compare my current skills with those that is required
for role of marketing assistance. This will help me to identify which skill is crucial and how it
helps in this. I realised that there are various skills required. The main skills are interpersonal
skills. It is required to interact with people. Also, a person needs to analyse behaviour and then
apply tactics. Furthermore, a person must clearly listen, communicate and understand things.
But on contrary, my current skill is presentation skill. I am easily able to deliver
presentation to people. In this I know what body language is required, tone, language, content,
etc. to be used. Now, I can also develop attractive presentation and deliver them. I realised that in
marketing assistance role this skill is required but to some extent.
Furthermore, another skill that is essential for marketing assistant is marketing skills. The
individual needs to know product features, company info, market, etc. This makes it easy to
market product. Alongside it, knowledge is also required related to marketing process, types of
marketing, etc. This enables in doing marketing effectively.
Whereas my current skill is creative skill which allows me to develop strategies and find
out new ways to market products (Guittar and Rayburn, 2016). I possess knowledge on
different ideas of developing strategies and which type of strategy is applied and where.
Moreover, I am easily able to find out unique way of doing task.
Moreover, communication skill is important for a marketing officer. This allows to
communicate with people in different ways and to get their views. It shows various ways and
languages required to communicate with people. A marketing person must also possess
3
knowledge on target market, their needs, competitors, etc. Communicating with people makes
helps in marketing. It also includes active listening and answering of questions.
On other side, I realise that my current skill is public speaking. I am very good at
speaking in public. I can easily read essay in front of people. In this way I am able to develop
relation with audience (Chugtai and Ali, 2018). This skill is not useful for me in my current
field. It only focuses on interacting with public. So, I do not require this skill.
Strengths
After doing comparison I came to conclusion that I was strong in some skills. Due to my
strength I was able to work at that position. Moreover, my main strength was communication
skill. I am easily able to communicate with people. I like to interact with them and identify their
needs. It helps me to create strong relations with people. For example – I communicated with
designers and asked them for logos. My one more strength is creativity skill. I apply unique and
new ideas to promote products and attract people. Also, I think outside the box and attain my
goals. This helps me to become expert in my field. So, I am highly valued person. These
strengths have allowed me to develop new strategies for marketing.
Weakness
I analyzed that I was lacking those crucial skills that is required in marketing assistant.
Also, I was not possessing some skills and weak in that (Akram and Hasan, 2018). I was weak
in negotiation skill as I am not able to negotiate with others. This affected my performance. For
example – I was not able to negotiate with clients on basis of price. Another weakness was
managerial skills. I was not able to manage my work on time. I always got delay in following my
schedule. So, I had to take extra time for completion. My plans did not work same.
I realised that I was weak in doing analysis as well. This means that I faced difficulty in
solving problems. Due to that I took decisions that were wrong or not effective. It is highly
affecting my performance. I did not what option to choose and how to evaluate each decision.
CAREER ACTION PLAN
Target Resources and
how can it be
measured
Personal
development or
career oriented
Key actions Timescale
Negotiation I need to develop Specific- I want Training from 2 months
4
helps in marketing. It also includes active listening and answering of questions.
On other side, I realise that my current skill is public speaking. I am very good at
speaking in public. I can easily read essay in front of people. In this way I am able to develop
relation with audience (Chugtai and Ali, 2018). This skill is not useful for me in my current
field. It only focuses on interacting with public. So, I do not require this skill.
Strengths
After doing comparison I came to conclusion that I was strong in some skills. Due to my
strength I was able to work at that position. Moreover, my main strength was communication
skill. I am easily able to communicate with people. I like to interact with them and identify their
needs. It helps me to create strong relations with people. For example – I communicated with
designers and asked them for logos. My one more strength is creativity skill. I apply unique and
new ideas to promote products and attract people. Also, I think outside the box and attain my
goals. This helps me to become expert in my field. So, I am highly valued person. These
strengths have allowed me to develop new strategies for marketing.
Weakness
I analyzed that I was lacking those crucial skills that is required in marketing assistant.
Also, I was not possessing some skills and weak in that (Akram and Hasan, 2018). I was weak
in negotiation skill as I am not able to negotiate with others. This affected my performance. For
example – I was not able to negotiate with clients on basis of price. Another weakness was
managerial skills. I was not able to manage my work on time. I always got delay in following my
schedule. So, I had to take extra time for completion. My plans did not work same.
I realised that I was weak in doing analysis as well. This means that I faced difficulty in
solving problems. Due to that I took decisions that were wrong or not effective. It is highly
affecting my performance. I did not what option to choose and how to evaluate each decision.
CAREER ACTION PLAN
Target Resources and
how can it be
measured
Personal
development or
career oriented
Key actions Timescale
Negotiation I need to develop Specific- I want Training from 2 months
4
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skills my negotiation
skills for
presenting my
capabilities in
marketing field.
To become a
marketing
assistant I need to
learn how to
convince others
and crack the best
deal for my
company.
Resources
required in
developing
negotiation skill
are effective
communicators,
collaboration
team work,
problem solving
approach etc.
besides, this skill
can be measure by
my performance
and number of
deals I will crack
for the business.
to improve my
negotiation skill
Measurable – I
will measure it by
doing negotiation
between persons.
Achievable – I
can learn ways of
negotiation.
Realistic- I will
gain knowledge
on negotiation.
Time scale – I
will do this within
2 months.
seniors, to get
more market
experience,
Workshops etc.
Managerial
skills
I should need to
develop my
Specific – I want
to enhance my
In order to learn
managerial skills
3 months
5
skills for
presenting my
capabilities in
marketing field.
To become a
marketing
assistant I need to
learn how to
convince others
and crack the best
deal for my
company.
Resources
required in
developing
negotiation skill
are effective
communicators,
collaboration
team work,
problem solving
approach etc.
besides, this skill
can be measure by
my performance
and number of
deals I will crack
for the business.
to improve my
negotiation skill
Measurable – I
will measure it by
doing negotiation
between persons.
Achievable – I
can learn ways of
negotiation.
Realistic- I will
gain knowledge
on negotiation.
Time scale – I
will do this within
2 months.
seniors, to get
more market
experience,
Workshops etc.
Managerial
skills
I should need to
develop my
Specific – I want
to enhance my
In order to learn
managerial skills
3 months
5
managerial skills
to manage my
subordinates or
team mates in best
possible manner.
Besides, that it
also required for
me to take
effective decision
making process
more effectively
done effectively.
In order to learn
effective
managerial skills
it must be
performed by
involving the
process of
interpersonal
skills, also I need
to develop my
knowledge in
management so
that I can perform
my task more
independently. I
can measure this
skill through
getting feedback
from my senior
management
skills.
Measurable- I
will take feedback
of others.
Achievable – I
want to gain
knowledge on
management
models.
Realistic- I will
be able to take
decision, develop
plans, etc.
Time bound- I
can improve this
skill in 3 months.
or enhance the
best developing
sources to
understand the
objectives and
goals. However, I
can join some
classes or
workshops to
better understand
the practices
involved in
developing
managerial skills
or I can evolve in
the process of big
projects to get
more
experienced.
6
to manage my
subordinates or
team mates in best
possible manner.
Besides, that it
also required for
me to take
effective decision
making process
more effectively
done effectively.
In order to learn
effective
managerial skills
it must be
performed by
involving the
process of
interpersonal
skills, also I need
to develop my
knowledge in
management so
that I can perform
my task more
independently. I
can measure this
skill through
getting feedback
from my senior
management
skills.
Measurable- I
will take feedback
of others.
Achievable – I
want to gain
knowledge on
management
models.
Realistic- I will
be able to take
decision, develop
plans, etc.
Time bound- I
can improve this
skill in 3 months.
or enhance the
best developing
sources to
understand the
objectives and
goals. However, I
can join some
classes or
workshops to
better understand
the practices
involved in
developing
managerial skills
or I can evolve in
the process of big
projects to get
more
experienced.
6
managers.
Analytical Skills Analytical skills is
the another skill
which I need to
develop for my
future objectives.
This skill can help
me to solve issues
and conflicts
between the
employees and
members. Also I
need to develop
my own personal
development
skills. I also need
to make sure that I
can better resolve
my issues by my
own if I can
develop my
analytical skill. I
can measure this
skill through
different process
like taking
feedback through
my peers, grinds,
my colleagues etc.
Specific – I want
to improve this
skill which can
help me to make
new friends, good
relation with the
employees
Measurable – I
will evaluate it by
analyzing
information and
then taking
decision.
Achievable – I
will be able to
analyze data in
effective way and
take decision. It
will help me to
contribute in my
creativity skills as
well.
Realistic- I will
be able to attain
my goals of
becoming an
analyst.
Time bound – I
require 2 months
to sharpen my
In order to take
action to learn
analytical skill for
that I can either
learn from my
seniors or can
develop this from
taking training
sessions of them.
However, I can
also grab this skill
through attaining
new practices and
tests that makes
me more capable
to solve the issues
and problems.
2 months
7
Analytical Skills Analytical skills is
the another skill
which I need to
develop for my
future objectives.
This skill can help
me to solve issues
and conflicts
between the
employees and
members. Also I
need to develop
my own personal
development
skills. I also need
to make sure that I
can better resolve
my issues by my
own if I can
develop my
analytical skill. I
can measure this
skill through
different process
like taking
feedback through
my peers, grinds,
my colleagues etc.
Specific – I want
to improve this
skill which can
help me to make
new friends, good
relation with the
employees
Measurable – I
will evaluate it by
analyzing
information and
then taking
decision.
Achievable – I
will be able to
analyze data in
effective way and
take decision. It
will help me to
contribute in my
creativity skills as
well.
Realistic- I will
be able to attain
my goals of
becoming an
analyst.
Time bound – I
require 2 months
to sharpen my
In order to take
action to learn
analytical skill for
that I can either
learn from my
seniors or can
develop this from
taking training
sessions of them.
However, I can
also grab this skill
through attaining
new practices and
tests that makes
me more capable
to solve the issues
and problems.
2 months
7
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analytical skill.
CONCLUSION
From the above, it has been concluded that how personal evaluation can help to
overcome weaknesses to make sure the own capabilities and strength. In order to achieve the
future action plan study defined the career action program in which it mentioned the process to
get overcome from the weaknesses. To fulfill the aim of getting marketing assistant job leaner
presented a brief about itself by the help of SWOT analysis tool. With the help of given above
procedure they can able to minimize the future risk and better understand the perspective of
market.
8
CONCLUSION
From the above, it has been concluded that how personal evaluation can help to
overcome weaknesses to make sure the own capabilities and strength. In order to achieve the
future action plan study defined the career action program in which it mentioned the process to
get overcome from the weaknesses. To fulfill the aim of getting marketing assistant job leaner
presented a brief about itself by the help of SWOT analysis tool. With the help of given above
procedure they can able to minimize the future risk and better understand the perspective of
market.
8
REFERENCES
Books and journals
Akram, M. and Hasan, S.S., 2018. Reflective view on Teaching as a Career: A Case
Study. Pakistan Journal of Social and Clinical Psychology, 16(1), pp.27-38.
Cheng, K. Y. and et.al., 2018. Action Research: Benevolence and Barriers of Reciprocal Career
Plan for Cancer Community.
Chughtai, A., 2018. Authentic leadership, career self-efficacy and career success: a cross-
sectional study. Career Development International, 23(6/7), pp.595-607.
Chugtai, D. and Ali, A., 2018. Career Development International Authentic leadership, career
self-efficacy and career success: a cross-sectional study.
Guittar, N.A. and Rayburn, R.L., 2016. Coming out: The career management of one’s
sexuality. Sexuality & Culture, 20(2), pp.336-357.
Paterson, S. and Santy, A., 2018. Can early-and mid-career conservationists get better career
guidance?. Oryx. 52(4). pp.615-616.
9
Books and journals
Akram, M. and Hasan, S.S., 2018. Reflective view on Teaching as a Career: A Case
Study. Pakistan Journal of Social and Clinical Psychology, 16(1), pp.27-38.
Cheng, K. Y. and et.al., 2018. Action Research: Benevolence and Barriers of Reciprocal Career
Plan for Cancer Community.
Chughtai, A., 2018. Authentic leadership, career self-efficacy and career success: a cross-
sectional study. Career Development International, 23(6/7), pp.595-607.
Chugtai, D. and Ali, A., 2018. Career Development International Authentic leadership, career
self-efficacy and career success: a cross-sectional study.
Guittar, N.A. and Rayburn, R.L., 2016. Coming out: The career management of one’s
sexuality. Sexuality & Culture, 20(2), pp.336-357.
Paterson, S. and Santy, A., 2018. Can early-and mid-career conservationists get better career
guidance?. Oryx. 52(4). pp.615-616.
9
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