Career Research Report on Marketing: Trends, Skills, and Knowledge

This report provides insights on the current trends, skills, and knowledge required to make a successful career in marketing. It covers topics such as globalization, technology, communication skills, presentation skills, team work, and more.

Career Research
Report

Table of Contents
Introduction.................................................................................................................................................3
Analysis and Application.............................................................................................................................3
General trends..........................................................................................................................................3
Skills and Knowledge:.............................................................................................................................4
Knowledge and expertise:........................................................................................................................5
Evaluation:..............................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Appendices..................................................................................................................................................9
Job advertisement....................................................................................................................................9

Introduction
In the present time, there is extensive competition in job market hence, it is important to
have necessary skills and capabilities to grow in the career significantly. To grow in future, there
is requirement to have necessary skills, capabilities, knowledge and more. These skills and
knowledge allows an individual to grow in the career significantly. Selecting a right career part
allows students to make an enriching career in the future period of time. Marketing is a growing
filed that has ample of opportunities. A person can easily make an enriching career in the field of
marketing (Ray, 2021). In present context, I am looking forward to make a growing career in
marketing. The main rational is growth opportunities within the field. Being a student, I wish to
get tremendous amount of success within the chosen field. The report will include necessary
skills, competencies, knowledge and more to grow in the respective filed in profound manner.
Analysis and Application
General trends
Currently, ample of new trends have been introduced in the field of marketing. Here, the
new trends are introduced in order to facilitate creativity as well as innovation within the field.
Implementing trends is also helpful in terms of getting tremendous amount of success in the
future career. Further, following trends make the company enable to offer quality, unique and
advance products to the customers. In this regard, the recent trends related to marketing field are
mentioned below:
Globalization: Globalization is about exchanging the products from one company to the
other. Basically, it is related with cross border transactions with an aim to facilitate better &
effective relations between different countries. The main aim of globalization is to minimize the
restrictions on exchange of goods and services between two or more countries. Now, it is quite
easy to exchange the products from one country to the other. Further, it also contributes in
technological development and advancements significantly (Bajaj and et. al., 2021). It is
analyzed that the globalization has been increased scope of growth in marketing field. As a
result, companies can easily promote their products globally. Now, it is possible to exchange the
products between different nations so that pre-defined goals can be attained significantly.

Technology: In the present era, technology is a crucial part of each and every business
whether large or small. The main aim of technology is to make the entire process simpler and
smooth. Further, it also helps in developing advance products and services. By using latest
technology, a company can easily produce the updated, advanced and efficient products to gain
the attention of buyers. In this regard, several tools and techniques are used in the field of
marketing. These tools are helpful in performing marketing functions in an efficient manner
(Wolfson and et. al., 2017). Using technology also allows the marketers to promote the products
widely with an aim to earn substantial amount of profit margin. In present time, the products and
services are promoted using digital technologies like websites, social media and more. These all
tools and techniques play a crucial role in terms of attracting customers in significant manner.
Customer relationship management: It is also consider as one of the recent tools in the
field of marketing. CRM is one of the best tools to maintain long-term and effective relations
with customers. It also helps in maintaining positive positioning of the company in market place.
Apart from this, CRM is also useful in formulating positive relations with the buyers so that they
get ready to buy the products offered by the company. By effective implementation of CRM tool,
it is possible to maintain long-term and positive association with the customers that will further
allow the company to gain competitive advantage in market place (Kanders and et. al., 2020). As
the buyers are considered one of the significant parts of the company hence CRM helps in
maintaining and improving the loyalty of buyers significantly.
From the above-information, it is monitored that there are several trends related to
marketing field. These trends are related with current business environment. The major trends
have been identified as globalization, technology advancements and more. These trends are
useful in improving the overall performance of business in significant manner.
Skills and Knowledge:
Communication Skills: Communication skill is the key of success of any business. It is
useful in disseminating the information across the organization. This skill is helpful in
maintaining proper flow of information within the company. By having appropriate
communication skill, one can easily communicate with other people (Rahman and Syahrizal,
2019). In the respective profession communication skill is highly important in terms of
exchanging necessary information with the customers to attain the stipulated goals significantly.

Presentation Skills: This skill is related with presenting the products or services to other.
Presentation skills make a person enable to deal with the doubts and issues of customers. By
having abilities to effectively present the products or services, one can easily resolve the issues
that are being faced by the buyers significantly. In the field of marketing, presentation skills are
highly important to gain the attention of customers to ensure higher sales and profit in future.
Technical Expertise: With increasing demand of technology, need of technical expertise
is also increasing day by day. Having technical expertise allows individuals to perform their
duties appropriately. Here, they can easily make use of advance, updated and recent softwares. In
addition to this, technical expertise also makes the working practices simpler for the individuals
(Hyseni Duraku, Jemini-Gashi and Toçi, 2020). In context of the chosen profession, there is
requirement to have significant technical expertise with an aim to get better results in future
period of time.
Team work: While working in an organization, ample of people work together. To attain
the pre-defined goals of the company, team work is highly important. This skill makes a person
enable to work within a team of different people. It also helps in developing diversify knowledge
base in significant manner. Here, learnings gained during the team work helps in terms of
attaining growth & success in future period of time.
Decision-making skills: In business, it is required to take decisions regularly. To take
prompt and effective decisions, it is important to have necessary decision-making skills. These
skills make a person enable to contribute towards the success of the company by taking prompt
& significant decisions (Lucherini, 2020). Apart from this, decision-making skills are highly
important to grow within the selected field in profound manner.
Knowledge and expertise:
IT skills: With increasing use of technology in business field, IT skills have become
essential requirements of business personnel’s. To make an enriching career, it is imperative to
have necessary IT skills. These skills make a person capable enough to use the recent and
updated softwares profoundly (Štemberger, 2020). Through these softwares and tools, one can
easily perform their duties significantly.

Consumer behaviorist: Nowadays, customers are considered as significant part of each
and every company. To offer them remarkable services, it is firstly important to understand their
behavior. For this purpose, the person needs to maintain close relation with the buyers. In
addition, they need to have sufficient knowledge regarding the needs, requirements, desired and
wishes of the buyers. By having such skills and competencies, one can easily make an enriching
career in marketing field.
Evaluation:
After analyzing the present market environment, I have been decided to make a strong
career in the field of “digital marketing”. This position is in demand in current time and has
several opportunities that will allow me to grow in future. Nowadays, digital marketing has
become crucial part of the business. Majority of the organizations are likely to use digital tools
such as SEO, social media marketing, content marketing, email marketing and more to promote
their products and services. Here, main aim of using such technology is to increase the presence
of business with an aim to earn huge amount of profit. Cureently, different social media
platforms such as Face book, Instagram, YouTube and more are used so that the products and
services can be promoted significantly. Therefore, I can easily grow within the marketing
domain by having knowledge of digital marketing. This will enhance the career growth options
for me in an efficient manner.

Conclusion
Through the above assignment, it can be concluded that it is important to have necessary
skills and capabilities to grow in the career significantly The chosen field is marketing as it
contains ample of growth opportunities. It is analyzed that there are ample of general trends in
the marketing field such as globalization, technical expertise CRM and more. Further, there is
requirement to have significant skills and knowledge in terms of communication skills,
presentation skills, team work and more.

References
Books and journals
Bajaj and et. al., 2021. Career research productivity correlates with medical school ranking
among cardiothoracic surgeons. Journal of Surgical Research, 264, pp.99-106.
Hyseni Duraku, Z., Jemini-Gashi, L. and Toçi, E., 2020. Perceptions of early marriage,
educational aspirations, and career goals among Kosovar adolescents. Marriage &
Family Review, 56(6), pp.513-534.
Kanders and et. al., 2020. Mapping career causeways: supporting workers at risk.
Lucherini, M., 2020. Caught in the middle: early career researchers, public health and the
emotional production of research. Critical Public Health, 30(3), pp.367-372.
Rahman, A. and Syahrizal, S., 2019, April. Effect of compensation and career development on
turnover intention: Job satisfaction as a mediation variable. In 2nd Padang International
Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp.
187-193). Atlantis Press.
Ray, K., 2021. Criminal Career Research: An Overview of Past and Current Research
Methods. The Encyclopedia of Research Methods in Criminology and Criminal
Justice, 2, pp.576-582.
Štemberger, T., 2020. The teacher career cycle and initial motivation: the case of Slovenian
secondary school teachers. Teacher Development, 24(5), pp.709-726.
Wolfson and et. al., 2017. The impact of a scholarly concentration program on student interest in
career-long research: a longitudinal study. Academic Medicine, 92(8), pp.1196-1203.

Appendices
Job advertisement
JOB ADVERTISMENT
The current job advertisement is about the position of digital marketing executive within
marketing department of Sainsbury.
Job roles for the post of Digital marketing executive are mentioned below:
1) Implementation of the digital marketing strategies
2)Structuring strategies of online marketing.
Specific skills requirement:
 Presentation Skills
 Team work
 Communication Skills
 Decision –making capabilities
 Strong technical knowledge regarding tools
 SEO expertise
 Website management
 Google Analytics
No Salary bar for deserving candidates
Kindly send your applications:
HRmanagersainsbury@ gmail.com
Application deadline: 12 August, 2022
Job commencement date: as soon as selection will take place.