Career Research Report on Marketing: Trends, Skills, and Opportunities

Career Research
Report

Table of Contents
INTRODUCTION.......................................................................................................................................3
Main Body...................................................................................................................................................3
Analysis and Application.........................................................................................................................3
Skills and knowledge required.................................................................................................................5
Evaluation................................................................................................................................................6
CONCLUSION...........................................................................................................................................8
REFRENCES..............................................................................................................................................9
Appendices 1.............................................................................................................................................10
Primary Research...................................................................................................................................10
Appendices 2.............................................................................................................................................12
Job Advertisement.................................................................................................................................12

INTRODUCTION
The current world is full with such opportunities which provide option to make a bright
and shining career to individuals. For students, it is imperative to choose right career path for
getting success in future period of time. The present report is based on discovering opportunities
for career enhancement and enrichment (Haschenburger and et. al., 2019). In this, I have been
selected marketing as the industry wherein I would like to make my career. Marketing is a broad
function under which several career options are included. I am a graduate student and elated for
making a great career in the field of marketing. Several competencies and skills along with the
recent trends has also been discussed in the following assignment.
Main Body
Analysis and Application
General trends:
In current challenging market place, there is new and advance trends are introduced in an
efficient manner. Main aim of such trends is to bring unique and innovative practice in market
place so that individuals within society get a better & quality life. In Marketing field, there is
new, advance, upgraded transformation has been introduced consistently for embarking
innovation and uniqueness in rightful manner. For this purpose, certain recent trends which are
likely to influence marketing domain are mentioned below:
Globalization: Globalization has opened the door of international business by easing out
the restriction over transactions between different countries. Here, it is related with interaction
which takes place between companies, individuals, government of different nations across the
world. Main aim of globalization is to minimize the restrictions over international and inter-
country transactions so that relationships of different countries get improve and strengthen
(Shambaugh, 2019). With ease in business, it is quiet easy to exchange services, products and
resources between different countries for meeting with predefined business purpose.
Technological advancement and enhancement has also been introduced by globalization. In
addition to this, globalization also enlarges the scope of marketing wherein marketers can easily

target not only domestic but international audience as well which is crucial for business
enhancement and enlargement. Now, it is easy for companies to enlarge its market share in
global business setting. Furthermore, it also allows marketers in order to inflate sales and
profitability by offering products & services to international audience. However, globalization
negatively influences small companies because insufficient resources and funds to stay in
competition with large & multination companies. Hence, globalization is an emerging market
trend which has a profound impact over marketing practices.
Technology: Now, technology has become an unbreakable part of business which is
useful in order to embark innovation and bring creativity & uniqueness. Apart from this,
technology is also vital for business enlargement and growth. In marketing use of technical
aspects is important for driving positive outcomes & improving current business performance
significantly. There are various tools applied in business setting for gaining familiarity regarding
needs, preferences, and demands of customers (Earp, 2018). In addition this, traditional
marketing approaches are being replaced with new and advance mechanism. Instead of
newspaper and TV, now promotion is done via digital platforms such as social media, search
engine and so on. All type of organizations irrespective of their size, scope and more are likely to
embark technical practices for promoting and advertising products at wide level. With the
implementation of technology, now, it is easy to gain attention of more number of audiences. So,
technology is something which is update on regular basis and simultaneously has a profound
impact over business setting.
Customer Relationship management: It is a practice which is often applied in
organizations for building and maintaining positive relationships with customers. Main motive of
CRM is to keep customers highly satisfied so that they not only purchase products but also refer
it to others (Hayden, Thompson and Fabian, 2017). Now, customer is considered as the king of
market who possesses the power to influence market trends and practices. CRM is a recent and
updated softwares which is helpful in embarking higher customer satisfaction and loyalty in
business.
The above mentioned information is based in general trends such as Globalization,
technology, CRM and so on. These trends are likely to have a great impact over marketing
profession which needs to follow in order to attain predefined goals and objectives significantly.