Career Research Report on Marketing: Trends, Skills, and Knowledge

Career Research
Report

Table of Contents
Introduction.................................................................................................................................................3
Analysis and Application.............................................................................................................................3
General trends..........................................................................................................................................3
Skills and Knowledge:.............................................................................................................................4
Knowledge and expertise:........................................................................................................................5
Evaluation:..............................................................................................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8
Appendices..................................................................................................................................................9
Job advertisement....................................................................................................................................9

Introduction
In the present time, there is extensive competition in job market hence, it is important to
have necessary skills and capabilities to grow in the career significantly. To grow in future, there
is requirement to have necessary skills, capabilities, knowledge and more. These skills and
knowledge allows an individual to grow in the career significantly. Selecting a right career part
allows students to make an enriching career in the future period of time. Marketing is a growing
filed that has ample of opportunities. A person can easily make an enriching career in the field of
marketing (Ray, 2021). In present context, I am looking forward to make a growing career in
marketing. The main rational is growth opportunities within the field. Being a student, I wish to
get tremendous amount of success within the chosen field. The report will include necessary
skills, competencies, knowledge and more to grow in the respective filed in profound manner.
Analysis and Application
General trends
Currently, ample of new trends have been introduced in the field of marketing. Here, the
new trends are introduced in order to facilitate creativity as well as innovation within the field.
Implementing trends is also helpful in terms of getting tremendous amount of success in the
future career. Further, following trends make the company enable to offer quality, unique and
advance products to the customers. In this regard, the recent trends related to marketing field are
mentioned below:
Globalization: Globalization is about exchanging the products from one company to the
other. Basically, it is related with cross border transactions with an aim to facilitate better &
effective relations between different countries. The main aim of globalization is to minimize the
restrictions on exchange of goods and services between two or more countries. Now, it is quite
easy to exchange the products from one country to the other. Further, it also contributes in
technological development and advancements significantly (Bajaj and et. al., 2021). It is
analyzed that the globalization has been increased scope of growth in marketing field. As a
result, companies can easily promote their products globally. Now, it is possible to exchange the
products between different nations so that pre-defined goals can be attained significantly.