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(solved) Career Research Project

   

Added on  2020-11-12

7 Pages1985 Words109 Views
CAREER RESEARCHPROJECT

Table of ContentsINTRODUCTION.....................................................................................................................................3MAIN BODY.............................................................................................................................................3Trends impacting the Marketing Industry........................................................................................3The skills, knowledge and experience required................................................................................4Evaluation.........................................................................................................................................5CONCLUSION..........................................................................................................................................5REFERENCES...........................................................................................................................................6APPENDIX 1 – JOB ADVERTISEMENT................................................................................................7

INTRODUCTIONBelow prepared is a career research project that develops a report on Business Hospitality industry. The report aims is to explore the requirements of pursuing a career in marketing industry. Today, marketing industry can be seen as an important industry across the world as people have made marketing and advertising as thier first aspect in order to achieve better organisational and business growth. The report findings is going to help an individual in maintaining and understanindg better career planning. It further contextualise and defines the employability of marketing graduates seeking employement in marketing industry (Arogyaswamy and Hunter, 2018). Along with it, it allows an individual to understand the importance of skills and knowledge required in marketing. MAIN BODYTrends impacting the Marketing IndustryBusiness Hospitality industry is a combination of different fields within the service industry which includes food and drink services, transportation, travelling, cruise lines and additional fields within the tourism industry. The improving economy has become a boom for many industries but benefitted the travel and hospitality more.Changes in the Business hospitality industries are going on rapidly these days. Some changes are as like nowadays the people are becoming more health concsious, so for that the hotels need to be well equipped with the fitness centers, pools and spas. Also the aviation industry needs to provide healthy food and beverages at the airport's pantry and in the aircrafts. Nowadays a new concept of corporate social responsibility is trnding globally. For this eco friendly practices are becoming the mandatory norms. For this many hotels are installing solar panels. For example, technological advancement in the hotel industry led to the development of a system in which the air conditioners and lights aotumatically switches off as and when the guests leaves the room. Another example is that a system has developed in which the guests can digitally check- in and check- out of the hotel. Also there is a new system developing in which a robot will be providing the services in the aircrafts instead of airhostesses. Even because of globalisation many new industries are being established in new countries and creating opportunities of employment in new countries (Agmon and Sjögre 2016). Due to globalisation many visitors are going to other countries, which facilitates travel industry to grow at a fast pace. Technological trends in the hospitality industry are the use of recognition technology like biometrics, finger prints, facial recognitions etc are being used nowadays like Marriott China has started using facial recognition check in system. Globalisation refers to integration of different countries and economies as a whole. The impact of globalisation are both positive and negative. Positive impact are larger market for selling products and services, more job opportunuties, technological advancements, varieties of international services available in one country only. The negative impacts are like, language and cultural barriers because of different countries doing business together, seasonal unemployement, countries with high level of technology doing business with developing countries etc. Trends other than globalisation and technology are increase in use of Artificial intelligence (AI),starting of smart rooms, focusing on data privacy and data security using organically grown food dishesin the hotels. Use of chatbots which help hotel operators to easily interact with the audience in conversational way. Bots are set up to respond to commonly asked questions and to interact with the audience.Hospitality is one of the fastest growing industry in the world today. Hotel, events, travel and

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