Research on Hilton: Brand History, Social-Cultural and Technological Impact, Interplay with Other Organizations

Hospitality
Sector-

RESERCH ON HILTON 1
Contents
Introduction................................................................................................................................2
Brand History and Overview.....................................................................................................2
Impact of Social-Cultural and technological trends and adapting these changes......................2
Interplay of Hilton with other Organisation...............................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

RESERCH ON HILTON 2
Introduction
Formerly Hilton Worldwide Holding Inc. was known by name Hilton Hotel
Corporation. It is an America based multinational Hospitality Company having its head office
at Tysons. In 2017, profile of Hilton includes more than 5200 property with over 856,000
rooms in 105 territories and countries (Hilton, 2018). This report contains an overview and
history of Hilton, impact of Social-culture and technology trends and interplay of Hilton with
other organisation.
Brand History and Overview
Hilton Resorts and Hotels are world’s largest hotel brand. The main target for a brand
is holiday and business travellers. Before building the Hotels and Resorts brand gives priority
to locations which are near to convention centre, airports, major city centres and popular
vacation destination. Hilton Honours developed as a Hilton guest loyalty program and Hilton
Resorts and Hotels take part in this program. In this program the travellers or members who
book the rooms directly through owned channels of Hilton will receive exclusive amenities
and discount such as Free Wi-Fi, keyless entry, digital check-in and ability to select the room
of their choice by using Hilton App. Hilton was founded by Conrad Hilton in 1919 and
currently having its head office in Beverly Hills, California. Conrad Hilton Opened the first
hotel in 1925 at Texas. Hilton Hotels Corporation is formed in 1946 and in the same year the
brand got listed on New York Stock Exchange (Hilton group, 2018).
Impact of Social-Cultural and technological trends and adapting these
changes
Social-Cultural trends