Career Research Report: Analysis, Applications, and Skills Required

This report delves into the analysis and applications of career research in the retail industry, specifically focusing on the marketing field. It explores the general trends in the retail sector and the skills, knowledge, and experience required for a marketing career. The report also includes primary and secondary research findings, as well as an evaluation of the opportunities available in the retail industry.

Career Research
Report
(CW1)
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Table of Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS and APPLICATIONS................................................................................................3
Secondary research......................................................................................................................3
General trends that may have impact over chosen profession....................................................4
Skills / knowledge and experience required................................................................................4
Primary research..........................................................................................................................6
Evaluation...................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8
APPENDICES.................................................................................................................................9
APPENDIX 1...................................................................................................................................9
APPENDIX 2.................................................................................................................................10
APPENDIX 3.................................................................................................................................11
APPENDIX 4.................................................................................................................................12
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INTRODUCTION
Career research is one of the crucial aspect that every person go through in their life in order
to gain idea about the opportunities they have and to take better decision about their future. It is
important for a person to opt for career research is that they can gain best opportunity as per their
field and experience. Most of the time, career research is commonly conducted when a person
completed its graduation and post-graduation. They start searching job opportunities they have
for future in order to avail a successful career. I am recently completed my post-graduation as an
MBA in marketing field and like to pursue working in the same field. As per my knowledge
level and with the assistance of my tutors, It is observed by me that retail industry is one of the
growing and developing sector in recent times and also offer number of opportunities to fresher
especially the one who belongs from marketing area. By the assistance of primary as well as
secondary research, I found position of marketing manager on a retail outlet.
ANALYSIS and APPLICATIONS
The selected sector is retail, an industry that bridges gap among producers and customers
through engaging in buying and selling of goods as well as services. This sector is one of the
fastest and growing sector and herein trends is changing as per the market trends ans customer
requirements. It is analysed that retail sector contributes a major part on the development of
economy as it offer customer satisfaction, follow market trends and follow all the financial
structure as well (Bakker, 2018). Thus, for fresher retail industry & working in market area is
appropriate and suitable sector that directly contributes towards the improvement of
employability skills and attainment of objectives as well. For more evaluation, a potential career
option & internship within marketing field is undertaken and for this primary and secondary
research is going to conduct and is showcased below:
Secondary research
It is consider as an effective approach that assist in gaining relevant and reliable
information on the particular topic. In addition to this, secondary data is easy to gather as it is
already provided on sources that is Journal papers, articles, books, magazines and so on. In
addition to this, it is analysed that collecting secondary information is easy and consume less
time of researcher that has positive influence on the results gained.
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General trends that may have impact over chosen profession
The chosen profession is to become a marketing profession that is starting with doing an
internship in a renowned organisation that perform various actions and making use of marketing
techniques and tools for enhancing brand. It is analysed that in the role of marketing there are
various roles & responsibilities that is required to be perform such as conducting market research
to know market trends and customer requirements, create promotional strategies and plans, know
about competitors and so on (Jiang, 2019). Their main motive is to offer quality to customer with
a view to develop positive brand image and earn higher profits. Retail industry is dynamic as
well as developing that leads towards continuous improvement in performance and practices as
well. The recent trends within the retail industry is given below: Technological Advancement: It is undertaken as one of the important trends within the
retail industry that impact directly on the overall operations and performance as well. Due
to innovation in technology, retail sector is able to provide the option of online shopping
and home delivery . In addition to this, new and advanced technology also assist such
sector to promote their product and reach large number of customer that impact positively
on market performance and profitability of retail organisations.
 Globalisation- Another general trend and the reason of changing in trends of retail
industry is globalisation. Many organisations now have the idea about development and
changes which take place globally that is impacting on the trends of retail industry &
marketing requirements as well (Vondracek, Lerner and Schulenberg, 2019). This assist
companies to make the changes by analysing market trends and offer trendy to customer
that has a positive influence on productivity as well as profitability of an organisation. In
addition to this, globalisation also assist in expanding business operations in a proper way
and strengthen market performance as well.
Skills / knowledge and experience required
SKILLS: Good communication skill: It is one of the essential skill that is required in order to
convey information or message to other person in a proper as well as understandable
manner. In addition to this, effective communication skill also assist an individual to
develop relationship with people in an effective way. So it is important for a marketing
person to have good communication and interaction skills as well.
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 Leadership skills: It is determined that working in a team involves number of activities
that is important for an individual to lead and perform. An effective leadership skills
allow a person to be effective & instructing person in a proper way. Conflict management skills: It is determined that occurrence of issues and conflicts is
common so it is important for a person to have conflict handling and managing skills so
that issues is solved without affecting on performance.
 Time management: It is consider as one of the important employability skill that is
expected in every employee so that targets is achieved on time period (Guo, Wang and
Wang, 2019). This skill assist a person to attain objectives within stipulated time period.
KNOWLEDGE AREA AND EXPERIENCE: Information Technology: It is determine that technology brings a wide change within the
business sector and nowadays it is expected from employees that they have knowledge
about new techniques along with their usage. This help individual to draw an impression
and get attraction of other members and senior authorities in a proper way.
 Financing: In order to develop an effective strategy and implement it as per the set
standards, one of the major thing that is required is finance. For a marketing intern, it is
significant to have good knowledge of managing finance so that there is optimum
utilisation of given resources and funds as well.
PERSONAL SKILL AUDIT:
1. Bad
2. Not Bad
3. Average
4. Good
5. Very Good
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Skills (Personal Audit
Questionnaire)
1 2 3 4 5
Good Communication skills *
Leadership skills *
Conflict Management Skills *
Time management *
Information Technology *
Finance *
Primary research
It is a methodology that is used by investigator in order gather information directly instead
of depending on information collected from other researchers. There are various sources to
gather primary data that is questionnaire, observation, interviews etc (Laudel and Bielick, 2019)
(Eva, 2020). For gather primary information, I am using interview method that was conducted
with marketing manager of TESCO and will assist me in selecting right career path. The question
asked in interview and script is attached in appendix below:
Evaluation
I am a beginner or fresher to perform in the retail industry and entering in the real world. I
have freshly completed my post graduation in marketing & sales field that develop another stage
for my life which is career path towards future. For gaining knowledge about am appropriate and
effective career opportunity that I have, market research is conducted by me with the help of
primary as well as secondary methods. By the help of this, it is founded that retail sector is at
present providing best opportunity to the freshers and newcomers (Caputo, Fregonese and
Langher, 2020). It is evaluated that retail industry is flexible keep on continuously changing
with the change in requirements of customers as well as market trends. After conducting an
investigation, I am able to find an opportunity to work as a intern in renowned company which
offers me various opportunities to upgrade my employability skills and gain best opportunities in
coming future. Moreover, it is analysed by me that there are various skills and knowledge is
needed in order to get role of marketing in a reputed organisation that is communication, time
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management, conflict management, technical knowledge and so on. Furthermore, to work in a
retail sector, it is important for a person to be dynamic and flexible as it keep on changing and
developing according to market trends as well as customer requirements (Eva, 2020).
CONCLUSION
From the above discussion, it is analysed that career research is one of the significant aspect
that help an individual to know the opportunities they have in order for future growth. In addition
to this, research of respect career sector enables a person to identify all the challenges and
benefits that is gained while performing a job role. Moreover, it is important for an individual to
gain all the employability skills and learn them in a proper manner which further help in gaining
best opportunity in future. In the last, it is determined that it is significant nowadays to have
knowledge about new technologies existing in market as it help in gaining best opportunity and
also help in implementing activities in a proper manner.
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REFERENCES
Books and Journals
Bakker, A., 2018. Design research in education: A practical guide for early career researchers.
Routledge.
Jiang, Z., and et. al., 2019. Career exploration: A review and future research agenda. Journal of
Vocational Behavior, 110, pp.338-356.
Vondracek, F. W., Lerner, R.M. and Schulenberg, J.E., 2019. Career development: A life-span
developmental approach. Routledge.
Guo, W., Wang, L. and Wang, N., 2019. Research on the impact of career management fit on
career success. Asia Pacific Journal of Human Resources.
Laudel, G. and Bielick, J., 2019. How do field-specific research practices affect mobility
decisions of early career researchers?. Research Policy, 48(9), p.103800.
Eva, N., and et. al., 2020. Career optimism: A systematic review and agenda for future
research. Journal of Vocational Behavior, 116, p.103287.
Caputo, A., Fregonese, C. and Langher, V., 2020. Development and validation of the Dynamic
Career Scale (DCS): A psychodynamic conceptualization of career
adjustment. International Journal for Educational and Vocational Guidance, 20(2),
pp.263-292.
McMahon, M. and Patton, W., 2019. The Systems Theory Framework: A systems map for career
theory, research and practice. In International Handbook of Career Guidance (pp. 97-
114). Springer, Cham.
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APPENDICES
APPENDIX 1
Name of contact Mr. XYZ
Organisation TESCO
Job tittle Marketing manager
Date of contact 20/10/20
How did you contact them I was logged in some of the online websites of
job and there I found about internship
opportunity in TESCO. After this, on the
provided details I contacted with company for
collecting more information about internship in
TESCO in marketing department.
Question asked to be  What is organisation growth & its
experience in last years as per the
market conditions?
 How is the working culture and
environment of TESCO?
 What are the advantages of working in
a marketing department?
Summary of response According to me, I gained an idea about
diverse and varied experiences organisation
had in last years. With raising profit and
revenue level. In addition to this, it is observed
by me after interacting with manager that
organisation culture is friendly and positive and
herein leaders motivate employees as family.
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APPENDIX 2
JOB ADVERTISMENT
We're HIRING !!
Marketing Intern
It is an opportunity for talented as well as skilled people to work with renowned brand that is
TESCO. We are hiring interns for marketing of products and services.
32 working hours per week with extra benefits. The deadline for applying as intern is
November 18th 2020.
Pay and Benefits
-London Living Wage
-Travelling and other allowances
-24 days leave
Contact us:
 Email on TESCO official website.
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APPENDIX 3
CURRICULUM VITAE
Name: Mr XYZ
Phone No: - 9089876542
Career Aim: To work with the company where I gain ample opportunities to show my talent
and expertise to offer effective service and improve my skill sets.
Skills:
 Time building and managing
 Good communication
 Conflict management
Knowledge:
 Marketing
 Information Technology
 Finance
Educational Qualification:
 BBA
 MBA ( Marketing & finance)
Declaration:
I hereby declare that above given information is correct and true.
Date:
Place:
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APPENDIX 4
JOB DESCRIPTION
Organisation Name: TESCO
Post: Marketing intern
Roles and Responsibilities
 Ability to create marketing plans & strategies
 Help in developing & managing blog posts
 Able to conduct market research to know market trends and customer requirements
 able to perform online marketing and promotions
Required Qualification
 Graduated from affiliates university
 MBA in marketing specialisation
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