Skills and Knowledge Needed by Newly Graduates in Marketing Profession

Running head: CAREER VIEWPOINT
CAREER VIEWPOINT
Name of the Student
Name of the University
Author Note

1CAREER VIEWPOINT
Executive summary
This paper is going to focus on the skills and knowledge that is needed by newly graduates in
the marketing profession. This paper is going to shed a light on the marketing skills that are
essential and also show the new skills that are needed to for marketing professionals because
of the change in trends. These details will be acquired by doing both primary as well as
secondary research. To understand the skills and knowledge needed by newly graduates
research papers by several scholars have been analyzed. Primary research has been conducted
by interviewing three managers from different marketing agencies to understand their
viewpoint on the topic. From both the research it has been found that there are some skills
and knowledge that newly graduates needed to have in order to make sure they can work
efficiently in this profession like some personal and professional skills like confidence,
learning abilities, technical knowledge and many more to work as marketing professional.

2CAREER VIEWPOINT
Table of Contents
Introduction................................................................................................................................3
Analysis and application............................................................................................................3
General trends that impact the profession marketing.............................................................3
Skills, knowledge and experience required in marketing......................................................4
Evaluation..............................................................................................................................5
Conclusion..................................................................................................................................5
Appendices.................................................................................................................................7
Appendix 1.............................................................................................................................7
Appendix 2.............................................................................................................................8
Job advertisement...................................................................................................................8