Career Opportunities in Marketing Management

This report discusses the career opportunities in marketing management and the skills, knowledge, and experience needed for professionals in this field. It also explores the general trends affecting the marketing management profession, such as personalized services, internet of things, technological advancements, and globalization. The report concludes with a recommendation for the marketing management profession and highlights the role of social media managers in this field.

Career viewpoint

Table of Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
General trends affecting marketing management profession.............................................................3
Skills, knowledge and experience needed for professionals in marketing management....................4
Evaluation..........................................................................................................................................4
CONCLUSION....................................................................................................................................5
REFERENCES....................................................................................................................................6
APPENDIX..........................................................................................................................................7

INTRODUCTION
The present report is based on career opportunities available in the current job market
and it has made mandatory for an individual to acquire certain skills, experience, expertise
and knowledge in order to exploit various opportunities in different industries requiring
different professions (Schlee and Karns, 2017). So, in this report I will restrict my discussion
to marketing management profession and the required skills and knowledge to get one’s
career set in this field. Along with skills and areas of knowledge, in this report discussion will
be done on general trends prevailing in the market pertaining to this career opportunities and
how by working upon and adopting the new and emerging trends of the market, one can excel
in their marketing management career.
MAIN BODY
Analysis and Application
This section of the report will present the complete analysis of career opportunity in the
marketing management career opportunity in terms of how an individual going for this
profession should have a comprehensive idea of the new and emerging trends in this field of
profession. In addition to general trends various required skills and knowledge of this
professional field will be discussed to create awareness for those going for building their
career in marketing management.
General trends affecting marketing management profession
With the rising complexity in the decision making by customers regarding purchasing of
products and services, it has made the career of marketing management quite difficult as one
who is not able to adopt the marketing tools and techniques efficiently and effectively then he
might get failed in the marketplace. There are many trends emerging in the modern era in
marketing management profession are as follows:
Personalised services with an effective communication: As the career of marketing
management is filled with the act of promotion and communication of brand and company’
products and services among the target audience, so it is necessary from an individual in this
field to have understanding of how personalised experience can be guaranteed to the
customers so that their satisfaction level can be enhanced (Barna and Semak, 2020).
Internet of things: Nowadays, it is usually seen that marketing managers are largely
connected with the customers in order to obtain their feedback on regular basis, so that an
idea about buying behaviour of customers can be obtained (Alekseeva, Stroganova and
Vasilenok, 2019). So, one must be internet savvy who is going to opt his career in marketing
management as they need to be handy enough with internet facilities in order to acquire
knowledge and information regarding customer’s engagement so that customer experience
can be improved accordingly by designing an effective marketing campaign.
Technological advancement in marketing profession: technology is being widely used in the
area of marketing where digital marketing is gaining popularity very much. The various
marketing activities are carried out with the help of digital tools nowadays (Sheora and et.al.,
2018). So, it is necessary to have enough expertise and knowledge of handling digital devices
and tools in order to carry out the function of marketing in an efficient and effective manner.

Certain examples of marketing through digital tools are search engine optimisation, social
media marketing, etc.
Globalisation and its impact on marketing: There is a significant impact of globalisation on
marketing management where the marketing mix needs to be design on a global scale for
variety of different target markets in different countries of the world (Foroudi and et.al.,
2017). This allows for higher customisation for global customers and accordingly leads to
efficiency in selecting the method for marketing.
Skills, knowledge and experience needed for professionals in marketing management
Teamwork skills: Some of the skills form part of teamwork skills are problem solving,
collaboration, listening, conflict management and critical thinking marketing function cannot
be carried out in isolation instead of that it is performed by a team of many individuals
(Chang, 2017). So, one must have to possess these skills in oneself to carry out the activities
under marketing function in an effective and efficient manner.
Communication skills: Without having a good communication skill, marketing activities
cannot be performed effectively (Rahimpour and Roohbakhsh, 2017). As, promotional
activities are the base of any marketing department of a concern. Effective communication
must be in place in order to carry out the marketing function of a company because if it is not
done in a required manner then the company would not be able to obtain the results of
marketing as desired.
IT skills: In modern time, with the increase in use of digital platforms for carrying out
marketing function has made it mandatory for a marketing manager to possess a good deal of
IT skills in order to operate computers and other technical tools for marketing activities
(Zebal, Ferdous and Chambers, 2019). Without the use of digital tools for marketing,
companies can’t be able to access huge audiences for promoting their products and services.
Numerical skills: Numeracy skills is needed for marketing manager to carry out marketing
statistics related to demand and prices and for measuring ROI of a marketing campaign
(Dimitriadis, Dimitriadis and Ney, 2018).
Creativity: Creativity is needed in marketing to create a good deal of content for customers to
communicate the benefits and uses of a product or service (Kovacs, 2021).
Knowledge and experience
Knowledge of consumer buying behaviour: Vast knowledge of consumer buying behaviour
must be known to the marketing manager in order to design and deliver the products and
services in a manner that could lead to higher sales and profits for the company (Elhajjar,
Karam and Borna, 2021).
Knowledge of taste and preference in target market: Knowledge must be present in a
marketing manager of a target audience’s tastes and preferences as it allows for designing a
product as per customer’s preferences and modifying products according to the changing
tastes of the customers (Elhajjar, Karam and Borna, 2021).
Evaluation
Marketing management is responsible for the advertisement and promotion of the
products and services of the company along with improving its brand image by implementing

various marketing techniques. As the specific profession is of my interest area and have huge
career opportunity along with the personal and professional growth, so I especially
recommend the profession to others also. It is because the marketing management is on trend
now and have wide scope in present as well as. Nowadays, every business in order to stay in
the competitive environment have to maintain and put focus on their marketing strategies.
This indicate that every company whether in present or future must in need of or hire the best
and well-qualified candidates for the role of marketing managers. The particular role is of
mine interest because with this I get chance to work with the top management and I put my
contribution in the business strategic decisions (Kumar and Meenakshi, N., 2011). With the
help of this I can explore various new thinks in my life and learn new tools and techniques on
daily basis. The job opportunities I can prefer being in the marketing managers are social
media managers, sales managers, marketing research analyst, event planner and many more.
That’s why I personally suggest the particular profession to others as because it changes the
thinking level of the individuals.
From my views, the social media manger’s role of the marketing management
profession is the emerging role. Being a SM manager, I can increase the brand awareness of
my company among the existing and new customer’s. Due to the continue advancement in
the technology, people are more attached with social media platforms such as Facebook,
YouTube, Instagram, Twitter etc. By working with the other top managers, I can learn how
the business use this platform for their customers and sales increment. I can also learn and put
my contribution in planning, implementing, managing and monitoring the social media
strategy of the company. Because of my strengthen skills communication and leadership skill
with the help of which I can motivate and improve the performance of my team, I personally
believe SM role is perfectly fit for me. And I also consider the same to the others having the
communication skill (Colicev and et.al., 2018). The future of the social media managers is so
bright not only in the term of knowledge growth but also in the monetary growth. The
particular role has huge salary hikes, incentives, promotion and even a particular individual
become the CEO of the company. Not only that, an individual having critical thinking skill,
make proactive and reactive strategy by analysing the environmental changes and can also
start their own business as well.
For being a SM manager, I must keep my-self updated with all the new trends and
read the company and industry news on daily basis. As I always read newspapers and
magazines to know the current trend, issues of the people and I also analyse what strategy
help in solving the issues of the people (Keegan and Rowley, 2017). This particular role and
profession are future of the company and country and I also recommend it to others if they
have any interest in analysing the markets.
CONCLUSION
From the above report it has been concluded that one must need to know the emerging
trends, skills and knowledge of the marketing management field in order to carry out the
function and activities therein in an efficient and effective manner (Deepak and Jeyakumar,
2019). Without having prior knowledge of the profession in terms of trends, skills and
knowledge, one can’t lead the ladder of success as he could have if have the required
knowledge and skills.

REFERENCES
Schlee, R. P. and Karns, G. L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different
salary levels?. Journal of Marketing Education, 39(2), pp.69-81.
Rahimpour, A. and Roohbakhsh, A., 2017. investigating marketing knowledge and skills the
contrastive study between managers, instructors and marketing students.
Zebal, M., Ferdous, A. and Chambers, C., 2019. An integrated model of marketing
knowledge–a tacit knowledge perspective. Journal of Research in Marketing and
Entrepreneurship.
Dimitriadis, N., Dimitriadis, N. J. and Ney, J., 2018. Advanced Marketing Management:
Principles, Skills and Tools. Kogan Page Publishers.
Kovacs, I., 2021. Digital marketing soft skills and university students’ perceptions on
employability. GiLE Journal of Skills Development, 1(1), pp.25-36.
Elhajjar, S., Karam, S. and Borna, S., 2021. Artificial intelligence in marketing education
programs. Marketing Education Review, 31(1), pp.2-13.
Deepak, R. K. A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Foroudi, P., and et.al., 2017. Digital technology and marketing management capability:
achieving growth in SMEs. Qualitative Market Research: An International Journal.
Chang, J., 2017. The effects of buyer-supplier's collaboration on knowledge and product
innovation. Industrial Marketing Management, 65, pp.129-143.
Sheoran, M., and et.al., 2018. Understanding the trends of marketing research and its future
directions: a citation analysis. The Bottom Line.
Alekseeva, N., Stroganova, O. and Vasilenok, V., 2019, September. Identifying trends in the
development of marketing in the digital age. In International Conference on Digital
Technologies in Logistics and Infrastructure (ICDTLI 2019) (pp. 13-16). Atlantis
Press.
Barna, M. and Semak, B., 2020. Main Trends Of Marketing Innovations Development Of
International Tour Operating. Baltic Journal of Economic Studies, 6(5), pp.33-41.
Kumar, A. and Meenakshi, N., 2011. Marketing management. Vikas Publishing House.
Colicev, A. and et.al., 2018. Improving consumer mindset metrics and shareholder value
through social media: The different roles of owned and earned media. Journal of
Marketing, 82(1), pp.37-56.
Keegan, B. J. and Rowley, J., 2017. Evaluation and decision making in social media
marketing. Management decision.

APPENDIX