Career Viewpoint: Personal Analysis, Career Action Plan, CV

This report discusses personal analysis, career action plan, and CV for a marketing manager. It includes strengths, areas of development, and action plan to improve skills. The personal analysis identifies strengths in creativity, communication, and adaptability, and areas of development in attention to detail, interpersonal skills, and technical skills. The career action plan outlines steps to improve technical skills, attention to detail, and interpersonal skills. The CV includes contact details, work experience, qualifications, and skills.

MG410 Career
Viewpoint

Table of Contents
INTRODUCTION .............................................................................................................................3
Personal Analysis..........................................................................................................................3
Career Action Plan........................................................................................................................5
CV.................................................................................................................................................6
...........................................................................................................................................................8
CONCLUSION .................................................................................................................................8
REFERENCES...................................................................................................................................9

INTRODUCTION
Career plan is refer to a roadmap which is undertaken by a person form selecting an
occupation to obtaining a job and level up his career in respective field. It will help an individual
in reaching their selected career goals (Ballaro, Mazzi and Holland, 2020). The Self-reflection
enables people to think about themselves, evaluate, mediate on and offer the serious thoughts to
their attitudes, motivations, behaviours, desires and thoughts. This report will be based on the
personal analysis to measure the strengths and areas for development. this will also include a
career action plan for improving or developing key skills within chosen industry i.e. marketing
industry. At last , CV and LinkedIn profile will also be produce.
Personal Analysis
As I want to make my career within the marketing industry, for this, I have to study
different marketing courses so that I can become able to gain more knowledge skill and
information about the marketing field. I have got a chance to work within is most popular
marketing company that is Mark and Spencer. Respective company has diversified it business into
various segment including food, clothing, home ware product and many more (Bharti and
Rangnekar, 2019).It is identified by me that I need to develop few skill within in me as it will be
helpful for me in carrying out my work and job role as a marketing employees. Therefore, my
personal analysis is explained below:
Strength
 Creativity skill- When think about the marketing then creativity is frequently first thing
which spring to mind (Caputo, Fregonese, and Langher, 2020). Creativity skill is my
another strength as I have creativity solutions to the business problems or issues and new
ways of communication with my customer. I am capable to generate the ideas very well
and also able to put these ideas into the action in order to deliver effective outcome. It help
me to develop the new ideas for the promotions and campaigns. The idea generation act as
a catalyst for company's marketing department to attain an enhancement in success,
involvement and product sales.
 Communication skill- As in marketing communication skill is very significant, so I have
an excellent commination skill as I am able to sell the product in market very well because

of my effective communication skill. This skill help in moving the product, service and
ideas from the manufacturer to finals consumer and also build a relationship with my
customer. My good communication skill help me to put my though and ideas in to words
due to which I can convenience the customer easily to buy the products. Thus by having
skill, I can perform better in marketing field.
 Adaptability skill- It is most significant quality that I company look when selecting an
employee. Organisation need such employee which can adopt the changing marketing
condition and customer behaviour (Holbrook, 2018). I Am a very adoptable person as I
willing to learn the new things, make adjustment in order to suit the transitions at
workplace and also take the challenges in order to improve my efficiency. In marketing
industry I can adjust myself which the customer changing taste and preference and also
understand the changing situation in market place. So I am a suitable candidate in
marketing industry with this skill.
Area of the development
There are certain area in which I nee to pay more attention and improve them to work
effectively in chosen industry.
 Attention to detail- This mean to carry out the given task in hand thoroughly and with an
accuracy, working with a consistent high quality and also avoid any sloppy mistakes
(Mattila, Salminen and Astahova, 2019). As in marketing every employee mus that the
ability to pay attention on details. As a marketer the work is seen by the many eyes
whether it is social media graphic, post and piece of the promotional material. Therefore, I
am lacking in this skill as I am not capable to pay focus on every small things. This weak
skill of attention to detail make me less effective at workplace, decreasing my productivity
and also increasing likelihood of errors because the attention to details and work quality
are frequently linked.
 Interpersonal skill- For a marketer, strong interpersonal skill is very essential. It is very
critical for the marketing professional responsible to interact with the customer in order to
develop a positive customer service at all the stages of sale. This is another skill in which I
need improvement. I am lacking in interpersonal skill due to which it is doubtful whether I
will be able to create an effective interaction with customer or client. Due to this weak

interpersonal skill I am not able to work well in a team formally or informally. Sometime it
create a conflict that may impact my career.
 Technical skill- It is most significant skill than ever as with this skill are responsible to
show their audience that what the company has to offer and why customer should buy their
product. It is major lacking area in which I need to develop myself. I m have not enough
knowledge about the technical thing that need by be to perform any specific task. I am
lacking in the programming language, utilisation of the mechanical equipment and other
tool. As technology is upgrading on daily basis due to which I need to learn that how to
use such technology so that I can perform in the marketing field.
Career Action Plan
It is an individualised plan a person use to identify his career goals and define the steps
essentially to pursue such goals (Super, 2020). From the above analysis I have identified about my
strength and weakness of being a marketing manager within chosen firm. Therefore, in order to
does my job role efficiently in need to create an action plan that help me to grow my career by
improving the lacking areas.
Skills Importance of key
area
Action to improve
key areas
Time-scales
Technical Skills It is significant to have
a good technical skills
in order to work with
latest models and
equipment. By this
flow of the marketing
activities can be raise.
To improve my
technical skill I will
take few online session
where I can enhance
my knowledge about
the technical system.
6 months
Attention to detail This ability make the
people to allocate their
cognitive abilities to
focus on specific task
To make this skill
more share I will
improve my
concentration power
2 month

and multiple task. and exercise my brain
with the memory
games like puzzles.
Interpersonal skill It underpin individual's
ability to work with
others and for a
business to function
well.
For this, I will try to
communication with
other in effective
manner. For this I need
to learn about the self
discipline and listen
other carefully.
3 months
CV
Curriculum Vitae
(Marketing Manager)
Contact details:
xxx,UK 1256
(780)587-897293
[e-mail]
Purpose of the Career:
Main aim of my future career is to become an effective marketing manager within well known
and reputed organisation where I can explore my abilities and look forwards on my supportive
team. To learn various professional techniques or tools to do a marketing project efficiently and
effectively. To grow and develop in the professional working environment for long time period.
Work Experience:
 I have completed my professional internship with a popular marketing firm.
 I have attend various webinars and seminars related to the marketing for growing my
knowledge in technicality and other field.
 I have also performed different marketing operations for the recruiting organisations.
Qualifications:
 Got bachelor's degree in the marketing management.

 Attained the master course within field of the marketing.
 A PHD degree within domain of the marketing.
Skills:
 Influencing and Motivating skills.
 Communication and technical skills.
 Critical thinking and time-management skills.

CONCLUSION
Form the above report it is find out that if a person want to make a good career plan then
he need to grown in key area that further help the person in accomplishing their professional
goals. Personal analysis help the individual to identify that in which are they need to improve
themselves in which are they are performing well. For this, every persona should make a career
action plan and then identify the improving area so that they can become able to work in their
chosen field. An effective CV help a person to get a job in good company. So every personal
should make a well appropriate CV that help them to work in their respective field efficiently.

REFERENCES
Books and Journals
Ballaro, J.M., Mazzi, M.A. and Holland, K., 2020. Organization development through effective
communication, implementation, and change process. Organization Development
Journal, 38(1).
Bharti, T. and Rangnekar, S., 2019. Optimism and career planning: the role of gender as a
moderator. International Journal of Environment, Workplace and Employment, 5(2),
pp.128-150.
Caputo, A., Fregonese, C. and Langher, V., 2020. The effectiveness of psychodynamic career
counselling: a randomised control trial on the PICS programme. Psychodynamic
Practice, 26(2), pp.136-165.
Holbrook, M.B., 2018. Essay on the origins, development and future of the consumption
experience as a concept in marketing and consumer research. Qualitative Market
Research: An International Journal.
Mattila, M., Salminen, H. and Astahova, A., 2019. Coping with a boundaryless career–A focus on
Finnish self-initiated expatriates in Poland. In Global Mobility of Highly Skilled People
(pp. 207-229). Springer, Cham.
Super, D.E., 2020. Life-Span, Life-Space Career Theory and Counseling. Career Development
and Counseling: Putting Theory and Research to Work, 95.