Building a Career in Marketing: Trends and Skills Needed

MG410 - Career Viewpoint (CW1)
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Table of content
INTRODUCTION...........................................................................................................................3
Analysis and application................................................................................................................3
Secondary study...........................................................................................................................3
Trends which may impact on chosen profession.........................................................................3
Skills and experiences needed for chosen profession..................................................................4
Primary research..........................................................................................................................5
Evaluation....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Appendix 1...................................................................................................................................8
Appendix 2...................................................................................................................................8
Appendix 3...................................................................................................................................9
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INTRODUCTION
For every individual it is necessary to build a successful career in life. This can be done by
taking effective decision and grabbing opportunities. The main step of building a career starts
after graduation. This is because there are ample job opportunities available and it requires
necessary skills and knowledge. I have recently completed MBA from reputed university and
having specialisation in marketing. I want to build my career in this field. I think that retail sector
is rapidly growing and there are many job opportunity in it. so, with help of primary and
secondary study i found marketing manager as job role in it.
Analysis and application
It is vital to collect information that are associated to the marketing profession as what
are the changes occurs, issues that industry faces and many more. Retail sector is growing
rapidly in present times. It has contributed highly in this pandemic period. However, there are
many changes occurring in it and employment opportunities as well. therefore, for more analysis
secondary study is being done. Data and information was collected from articles and journals.
Secondary study
Here, it is most important part in which data and info is collected and analysed. This
enable in giving insight on what changes are occurring. Also, it is authentic and realistic data as
well.
Trends which may impact on chosen profession
There are various trends which may impact on my profession in future. It may also affect
on developing strategies, taking decision, etc. within sector. So, there are various trends which
are defined as below
Market Research - With the help of Video analysis, machine learning, it becomes faster and
easier for the market Researcher to reach out the more number of people that earlier that leads to
better comprehensive understanding of consumer and more generated insights. As nowadays
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consumers are becomes health conscious as well as in various industries such as retail, apparel,
consumers needs are changes within a rapid manner as well as changing own strategies that can
leads to enhance the cost as well as time (Baker. and Hart, eds., 2016).
Technological advancement- It is rapid change which is being observed in industry for long
time. There are many new technologies which is being used by companies in their operations.
Also, new software and application are deployed in it to analyse data, gather info., etc. this has
resulted in improving efficiency of companies as well. Nowadays most of the firms uses digital
marketing as it is easier in approaching as well as interacting with global consumers
Skills and experiences needed for chosen profession
A new graduate who is performing role of a marketer needs some experience and skills
and thus on such basis selection can be done. Various vital skills as well as basic skills of
marketer through manager can hire graduates that can be known from the primary research as
well as by participating within career events involves.
Communication skill- it is most common skill which is required to interact with people in
marketing. So communication is consider as one of the important skills in order to performing
several roles of marketing within a more effective manner. Thus by having such skills, graduates
can also promotes brand and products of the firm and assist them in completing their goals as
well as objectives (Woods, 2016)
Team working skills.- this is also a basic skill which is required in marketing field. So as a
graduate have an effective team working skills is vital as to can get several effective information
of data that can plays a vital role in order to makes the development and consumer awareness
and decision making.
Creativity skills- in order to build career in this field it require highly creative skills to do
marketing and develop strategies. Moreover, this skill is needed to attain goals in effective way.
Hence, it makes it easy to work with creative mind and provide a new direction and ways to
others to work as well.
Leadership skills- working in team requires an effective leadership skills so that goals are
attained in time. Besides that, it require to guide and show direction to other as well in
completion of tasks and provide support to them if required.
Knowledge area and experience
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