CASE ANALYSIS REPORT OF UNILEVER.

Running head: CASE ANALYSIS REPORT OF UNILEVER
Case Analysis of Unilever
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CASE ANALYSIS REPORT OF UNILEVER
Table of Contents
1. Introduction.........................................................................................................................2
2. Discussion...........................................................................................................................2
2.1. Analysis and evaluation of the situation......................................................................2
2.2. The need for change....................................................................................................3
2.3. Impact of the change on the culture............................................................................4
2.4. Effectiveness of the different styles of leadership and techniques used by the team
leaders in the Case Study.......................................................................................................4
2.5. Evaluation of the level of success of Unilever............................................................5
2.6. Recommendations.......................................................................................................6
2.7. Comments in terms of difference in leadership style in different situation................6
3. Conclusion..........................................................................................................................6
4. References:..........................................................................................................................8

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CASE ANALYSIS REPORT OF UNILEVER
1. Introduction
The emergence of globalisation has changed the whole world into a small global village,
where there is high stream of competitions and contentions within different organisations
(Teubner 2019). In such a scenario, the most beneficial manoeuvre for a company is creating
some innovative ways for conducting and maintaining business. In this process, change is
required often. Effective leadership plays an important role in ensuring effective
organisational innovation and change. It is to note that organisational change is a demand of
the present day and is a necessity for organisations for surviving in the long run.
This paper shall elaborate on analysing and systematically evaluating the situation, the
need for change, effect on culture and efficiencies of the leadership techniques and styles that
are used by the team leaders in the Case Study of Unilever of the year 2009. Finally, whether
the change is successful or not, shall be explained. Moreover, in this regard, two initiatives
for improving implementation of the strategy shall be provided while commenting on
whether leadership style would differ in different situations.
2. Discussion
2.1. Analysis and evaluation of the situation
Unilever, a British-Dutch transnational consumer goods company was created in the year
1930 with the merger of Margarine Unie (Netherlands) and Lever Brothers (United
Kingdom). This merger has led the company to attain its present success in the global market
(Murphy and Murphy 2018). Unilever focuses on having a leading position in market while
being there in the high growth markets. Notwithstanding this fact, it is to mention that
Unilever is facing some challenges in terms of economic headwinds and weak markets.
Negative changes in the currencies influenced the company and its level of product sales,