Case of the Smartphone

Running head: CASE OF THE SMARTPHONE
CASE OF THE SMARTPHONE
Name of the Student
Name of the University
Author Note

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CASE OF THE SMARTPHONE
Executive Summary
The perception of the consumer and their view forms an integral part of the overall
organizational prosperity and hence, if any firm wants to ensure considerable success
then in such a case, it will be required to take into consideration, their viewpoint. The
main aim of the report is to highlight the influencing factors of the product which has
been chosen as the Huawei Smartphone. The customer motivation, attitude and beliefs
in relation to its purchase will be determined and the findings with the analysis will be
presented accordingly.

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CASE OF THE SMARTPHONE
Table of Contents
Purpose..............................................................................................................................3
Development of the survey instrument..............................................................................3
Administration processes...................................................................................................3
Data Analysis.....................................................................................................................4
Consumer perception.....................................................................................................4
The consumer attitude...................................................................................................4
Consumer Motivation.....................................................................................................4
Family and lifestyle.........................................................................................................5
Findings.............................................................................................................................5
References.........................................................................................................................6
Appendix............................................................................................................................7
Questions.......................................................................................................................7
Graphs and Tables.........................................................................................................8

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CASE OF THE SMARTPHONE
Purpose
The customers as present in the business environment can be considered to be
a crucial part of the firm and hence, any organization which aims to gain a competitive
edge in the market would be required to ensure that they are being able to adhere to the
needs of the customers and thereby take a note of their demands which will then enable
them to perform considerably well and attract a larger revenue from their overall
operations (Aschemann-Witzel 2015). The main focus of the paper lies on the
purchasing factors influencing the different customers and how the overall revenue of
the firm is purchased thereby.
Development of the survey instrument
The primary research was undertaken in order to gain an understanding of the
viewpoint and the perspectives of the customers and to analyze whether the customer
awareness is at its peak or not. The report has collected data from a survey and its
related responses (Bahl and Chandra 2018). The main focus of the survey was based
on the topic related to the Consumer behavior, the perception of the consumers and
their overall attitudes as well as the perspectives relating to the Huawei mate pro20.
The platform which was chosen for the analysis was the Survey Monkey. A set of 10
questions which were closed ended were presented to 15 customers.
Administration processes
The overall procedure which was followed with respect to the administration can
be stated to be the process of undertaking a survey. The research methodology which
has been essentially followed in the survey can be stated to be a mixed research
approach with respect to which the responses which will be received from the
respondents shall be analyzed and validated against the their as present. The total
number of responses which were gained can be stated to be 15 which can be stated to
be an accurate number.