This document discusses the importance of marketing strategy in expanding and developing a business. It covers concepts and strategies such as promotion, branding, and product strategy.
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Marketing is the way to promote and trade their products in the markets and also support the company to analyse the demands and needs of the products in the market. Market principles going to help the company to divide their work accordingtotheneedofthemarketandorganisation capabilities. Relationship of marketing with other department Themarketingactivityisgenerallyaccomplishingbya differentiated sector, marketing intelligence pervade the whole company.Creatinganeffectualmarketingprocesswill necessitate clear connection with furthers areas of structural of the enterprise. This strategy will be going to help the company in achieving their goals and objectives as soon as possible. This department support the company blackberry to analyse the demands and requirements of the customer and which platform is much beneficial for them to promote their products in the market. Suppliers and producers will wishing to acquire thegoods in the industryveryquicklytoassureagonisticbenefit,where manufacture would want to attempt and create goods meagerly to assure thatthe company don't have tofix or regenerate faulty products. This sector will support the comp-any to create and producetheproductaccordingtocustomerdemandand requirementsso that will help them to increasing their production power in the market as compared to the other competitors. Research and development: This sector are also connected with the marketing sector because this sector will give the investigation and enhancement of the product. This department provide the brief and a structure to the company to promote their products accordingly. These departments are very interconnected with each other while promoting the products because they will help the company to analyse the benefits and best way to promote their products. CONCLUSION From the above mentioned context it has been analysis that marketing strategy is very important for the company to expand their business and also for development. This study shows the concept and strategies of the marketing like promotional, branding, and product strategy, these strategies will help the company to identify the advantages and issues of the company and that will also be segmenting their work according to the demands and requirement. REFERENCES Henríquez, F.A.G., 2018. Destination marketing essentials (2. Anuario Turismo y Sociedad, (23), pp.275-278. Finance department: There is a capable fund to identify and reach the inevitably for investigation, publicity and dispersion. The department offinance has entire concise of the company to assure that entire organisation workwith their abilities and capacity offinance. The company blackberry want that every sector of the company operate with its assigned program of fund.Like every sector, merchandising want to spend their gainful marketing possibility come out over the twelve month. The sector of marketing is going to focusing on gross revenue volume andalso focusing on creating the while, this sector more centred on cash flow, screening reimbursement and etc. Operations management:In this sector a marketing sector will going to connect with the operations or production sector of the Blackberrycompany. The production of orders are formulated by merchandising canreachthe period agenda needed for bringing .Marketing sector is going tofixed deadlines that might be expanse the abilities of the manufacture sector. Marketing Principles & Practice INTRODUCTION