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Marketing Essential INTRODUCTION

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Added on  2020-06-06

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Marketing Essential Responsibilities of marketing function1 P2 Relationship between market and other organisational functions3 TASK 25 P3 Marketing mix strategy of different organisations available resources about 5 TASK 38 P4 Covered in PPT8 CONCLUSION 8 REFERENCES 9 INTRODUCTION Marketing is a broad term which includes set of activities that help in identifying needs or wants of target clients. In today competitive world, it plays an important role because with the help of this, firm can achieve its desired result or outcome within

Marketing Essential INTRODUCTION

   Added on 2020-06-06

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Roles and responsibilities of marketing function..............................................................1P2 Relationship between market and other organisational functions.....................................3TASK 2............................................................................................................................................5P3 Marketing mix strategy of different organisations............................................................5TASK 3............................................................................................................................................8P4 Covered in PPT.................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONMarketing is a broad term which includes set of activities that help in identifying needs orwants of target clients. In today competitive world, it plays an important role because with thehelp of this, firm can achieve its desired result or outcome within stipulated period of time. Withthe support of this activity, organisation can easily serve to their customers as per theirrequirements so that their needs will be satisfied and they will remain in the company for longperiod of time (Baker and et. al., 2016). Through this action, enterprise creates awareness abouttheir products or services to the people by which they take decision to purchase its merchandise.This project is based on Wilkinson which is a British high-street chain that provides home waresand households goods to their customers. This assignment will state about key roles andresponsibilities of marketing functions and their relationship with wider organisational context aswell as will state about different marketing mix strategy of various organisations.TASK 1 P1 Roles and responsibilities of marketing functionMarketing is a very important part in an organisation because it aids in delivering goodsor services to their clients effectively and efficiently as well as creates value for them b yproviding better quality of goods. It convinces to the customers to take only its products ratherthan of its competitors. For this, manager has to adopt various promotional tools so that it canreach to its decided destination within stipulated period of time. There are various roles andresponsibilities of marketing functions which should be complied by it in every situation that aredescribed below- Product- It can be stated as a bundle of utilities which helps in satisfying needs or wantsof customers. If Wilkinson wants to capture large market share then it should design theiroffers as per demand of consumers so that it can get attention of large number of People(Berkowitz, 2016). For obtaining same, marketing department plays an important rolebecause it has main responsibility to carry out research activities for identifying needs orwants of customers. Collected information from this investigation assist in makinginnovative or unique products as per demand of clients. Price- It is one of the foremost important task for an organisation because with the helpof this, company can achieve competitive advantages over its rivals. Marketing function1
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has main obligation to keep prices of products as per market situation so that companycan reach to its decided destination within stipulated period of time (Brooks and Simkin,2012). Before setting value of merchandise, it is very necessary that research should becarried out for knowing about customers' affordable prices so that they will become readyto purchase goods or services.Selling- It is a last stage of buying process in which ownership of goods are transferred tothe end users. In this process, marketing function takes various efforts for making itsimple and convenient. Promotion- Marketing function of Wilkinson has responsibility to adopt variouspromotional tools and techniques so that awareness about merchandise of company canbe created among people. MIS [Management information system]- Before designing a product, marketing functionhas to do research for knowing about recent trends of market and other importantinformation regarding customers. With the help of this, top management is able to takeimportant decision regarding success of company. So marketing department of Wilkinsonhas responsibility to collect all relevant and important information so that firm can moveon towards the way of success. Distribution- In today competitive environment, there are various types of tools andtechniques which can be used by company for doing promotion of their merchandise.Here, market department has liability to select cost and time effective method so that firmcan reach to its decided destination within specified period of time (Brassington andPettitt, 2013). It will help in minimizing the cost of products which will attract largenumber of consumers. Financing- Marketing function has main responsibility to allocate budget to each andevery activities of company so that result can be obtained effectively. With the help ofthis, firm will be able to utilize all available resources in an optimum manner so thatorganisation can reach to its decided destination within stipulated period of time(Functions of marketing, 2017). From the above discussion, it can be said that all above mentioned aspect is the mainresponsibility of marketing function which need to be fulfilled by it timely or effectively so thatcompany can reach to its decided destination within specified period of time. For complying all2
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