Roles and Responsibilities of Marketing Function in Organisation : Report

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Merchandising functions and its various roles and responsibilities.......................................1
P2 Roles and responsibilities of marketing in 'Your Destination'...............................................3
TASK 2............................................................................................................................................6
P3 Application of marketing mix in marketing planning process...............................................6
TASK 3............................................................................................................................................8
P4 Marketing plan of 'Your Destination' ....................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing can be defined as process a process through which companies are creating
value for its customers and build strong customers relationships in order to capture value from
them in return. The basic function conducted here is buying and selling of goods and services. It
is considered as a very important proves because in an organisation because it helops in
identifying customers needs, wants and demand of customers. So , it can be said that it is a
managerial procedure which is accountable for discovering, analysing and gratifying customer's
needs and wants. Organisation referred here is 'Your Destination' which is a new transportation
company who is providing specialized services in private personal hiring in industrial
transformational facilities. This report will discuss roles and responsibilities of marketing
function in an organisation and their interrelationship with other functions. It will also explain
the process of marketing mix that will help in achieving goals and objectives. A marketing plan
will also be prepared for your destination.
TASK 1
P1 Merchandising functions and its various roles and responsibilities
Marketing is the management process through which goods and services are transferred
from main concept to the customers. It includes the coordination of four elements which are
called the 4 p's of marketing:
 Identification, development and selection of a product.
 Determination of its price
 Selection of a distribution channel through which reached to the customers place.
 Development and implementation of promotional strategy.
Marketing officers
It is the process which is managed by the marketing officers. Marketing officers are the
persons whom are responsible for the marketing and promotion of the product and make
available to the customers. So they are the responsible for availing the product to the reach of
final customers (Biemans, Brenčič and Malshe, 2010). Marketing officers are associated with the
complex job includes, marketing expenses, funding, brand image, company expansion and risk
mitigation.
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Duties and Responsibilities of marketing officers
1. Expenses and plans: Marketing officers are responsible for making financial plans
regarding marketing end of the business. The main goal of the marketing officers is to
increase the sales so it is required to properly deploit the funds to the selling department.
Making plans in advance regarding the sales helps the officers to understand easily about
their work and helps to proper implementation of these plans.
2. Brand image and market placement: Market officers are also associated with main work
of branding of the product and make it popular in the eyes of the customers. A good
branding is called when it makes space in the minds of the customers. For the purpose of
branding it is necessary that it advertises the product through different channels and
maintain the quality of the product and provide full customer satisfaction (Dibb and
Simkin, 2013).
The market placement of a brand is directly linked to its perception within the market.
3. Expansion: Market officers use the successful marketing campaigns to increase the
revenue. The marketing officers role is to use these extra funds to expand the company
size or market share. They also us new product development to grow the business and
expand market share. With the help focus research and market trends, marketing officers
will determine what thw market needs and wants and how best to fill those demands. If
this campaign works then it is helpful in creating the more revenue and extending the
market share.
4. Customer Experience: Marketing officers always try to work on new ways to enhance
and simplify the relationship between they company and the customer. This may be
accomplished through smart, innovative marketing campaigns, coming up with new ways
to reach the consumer and easier purchase delivery. So it is an step by the market officers
to provide more customer satisfaction (Dief and Font, 2016).
5. Risk & Policy: As a marketing officer, they have to must deal with the legal and financial
risks. They must have to see every time when they are preparing Ads campaign that they
not violate any copyrights and not copying and using others brand name.
Structure of Marketing department
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