Case Study Analysis

This report compares the business plan of Pty Ltd. with GMS through critical analysis of the business, marketing strategy analysis, and financial strategies. It also covers the importance of resource allocation and the use of SMART objectives for a successful business plan. The report recommends integrating all business units into a single document of strategy, implementing stakeholder policy, and preparing a justified budget to run a successful business.

Running Head: Case Study Analysis
Case Study Analysis
Institute and Affiliation
Student name
1

Running Head: Case Study Analysis
Executive Summary:
In this report, the researcher has compared the business plan of Pty Ltd. With GMS. Through the
critical analysis of the business, the researcher has tried to identify the future reliability of the
business. With the appropriate marketing strategy analysis, the report has also revealed the
appropriateness of the business objectives for a business plan. The report has also analysed the
importance of the budgeting and use of SMART objectives.
2

Running Head: Case Study Analysis
Table of Contents
Introduction:....................................................................................................................................4
Objectives:.......................................................................................................................................4
Operations:.......................................................................................................................................5
Marketing Strategy:.........................................................................................................................5
Market analysis and marketing plan of Pty Ltd. and GMS.............................................................6
Financial strategies adopted by Pty Ltd. and GMS:........................................................................7
Plan and effective resource allocation for the success of a business plan:......................................8
Use of SMART objectives for the successful business plan:..........................................................9
It is necessary to review the business plan:...................................................................................10
Recommendation:..........................................................................................................................10
Conclusion:....................................................................................................................................11
3

Running Head: Case Study Analysis
Introduction:
Business planning is essential for its entire existence. All successful business, reviews its
business plan regularly (Chambers & Humble, 2017). It helps to ensure the process to meet its
objectives. It is also necessary to review the present performance in a regular basis to adopt most
appropriate strategies to ensure growth. For this study, the researcher has selected a business plan
on Pty Ltd. The company is small company and a business planning adviser in Sydney. The
author will compare this plan with Growth Management Strategies (GMS) is a small firm in an
aim to serve the small business clients through logistical, business strategies and technical
services. A comparative analysis will help to determine how much the adopted strategies are
helpful to meet the business objectives in future.
Objectives:
The main role of a business plan is to set its objectives. With the setting of the objectives of the
business plan, the organisation will try to prepare its road map. Hence, the setting of an
appropriate strategy is necessary (McKenzie, 2017). In the current business plan Pty Ltd, the
author has set few objectives which are its main target and which needs to be fulfilled. The
objective of Pty Ltd. is to provide best business planning to its clients. On the other hand, GMS
has set few objectives like :
Help to access the SBA (Small Business Administration) loan on Startup.
Enhance client base up to 450% in next three years.
4

Running Head: Case Study Analysis
Hence, from both the objectives it has been identified that Pty Ltd. objectives are not stated
clearly whereas GMS objectives are clearly stated. Pty Ltd. business goal is not specific. It is
very hard to identify which parameters they have set for their future development.
Operations:
Operations of the business plan denote the location of the business and who are the suppliers and
customers. It is necessary to be clear about operation process of each and every business plan
(Finch, 2016). This will help to help to run the business in a strategic way. For Pty Ltd., it has
been identified that the business will operate with one business employee (managing director)
and the business will be operated through the home. All necessary equipment are obtained
already. For GMS, the employees will be altogether two and business will be run through a small
office (Bplans, 2018). Hence, it has been identified that Pty Ltd. has a clear operation plan
compared to GMS. Operation plan needs to be clearly stated in terms of the success of the
business.
Marketing Strategy:
Marketing strategy helps to determine the success of the business. Market strategies enable the
entrepreneurs to be familiar with the marketing aspects. It will help in defining the target market.
Also, it generates profit for the entrepreneurs within the competitive environment through
pricing, distribution, strategies for promotion. Marketing strategy indicates the industry growth
potential for the proposed company and allows in developing estimates for the future endeavour
(Gabler et al. 2017). Marketing strategies are identified that Pty Ltd. has done a survey before
preparing the business plan. The survey is conducted on :
 Australian Statistics Bureau
5

Running Head: Case Study Analysis
 Interviews with several business entities personally
 A brief survey on SME (Small Medium Enterprise) who already used consultants
 Online literature and statistical site
Market analysis and marketing plan of Pty Ltd. and GMS
Through the market analysis, it is necessary to identify the industry area and its market
potentials. It is really important for every business (Armstrong et al. 2015). There is a demand
for the business consulting services in the SME in Australia. Business growth declines in
December to January due to Christmas and summer holiday.There are several competitors of this
business, though they provide different types of services also. The business plan of Pty Ltd. also
shows the internal environment to determine the potentiality of the business. Through the SWOT
analysis the business strengths, weakness, Opportunities and Threats are identified. In the
marketing plan, the products and target market are identified. The promotional strategies are also
identified which will help to promote the business among the market. Pricing strategy also
identified trough a proper market research. Pty Ltd. has set $120 per hour a standard rate and this
rate must enable advantage for this organisation. For every start-up it is necessary to analyse
marketing strategy after 6 months.
In GMS marketing plan it has been identified that market growth is present at the very
beginning. It shows the market growth area will be the Boston/Cambridge Metro area and which
will be able to generate 3% growth and which will be ideal for lending SBA programs. This
signifies that apart from the market growth, the customer base of the company depends upon the
solid reputation and service needs. Through the analysis of the market segmentation, it has been
identified performance issue and management discord etc. help to differentiate the market. With
6

Running Head: Case Study Analysis
the calculation the market analysis is presented year on year basis. GMS also presents the target
market segmentation strategy. The strategy is divided into tier basis. In the first tier, the company
will be able to maintain consistent cash flow and second tier the company expected revenue will
be $501-$3 million. In the third tier, the company will be able to generate a good customer base.
Pty Ltd. has presented its marketing plan and strategy through a organised way. It is essential to
present marketing strategy in a proper way which will help to determine the organisation plan to
meet its objectives. This also determines the future obligations and help to plan accordingly.
GMS market analysis and strategy show the process is presented in a calculative way. The
marketing strategy helps to identify the future market of the organisation. At present, through the
GMS marketing strategy, it has been identified that they are focused on their target market and
customer service. Suitable customer service and on-time payment to the employees can help to
generate good entrepreneurship strategy. The setting of the marketing strategy of both the
companies are justified, internal analysis of industry is missing in GMS marketing strategy
though. Moreover, these strategies will surely help them to reach their business goals.
Financial strategies adopted by Pty Ltd. and GMS:
Pty Ltd. has presented the financial analysis with the calculation of basic income and expenses.
The gross cost of the goods has been identified as 60% and forecast has for only one year as it is
difficult to forecast for the long time period. Business financing also evaluates the potentiality of
the business for the industry. Business profit distribution also analysed to generate the idea about
the market growth of the business. In financial forecasts, net profit margin, break-even point and
market based earning for the start-up are analysed. At the end projected profit and loss statement
analysed through calculation using Microsoft Excel.
7

Running Head: Case Study Analysis
GMS the financial plan is based on the corresponding cash flow amount and pending of SBA
loan. The financial plan is projected on the basis of three years. The break-even analysis has
helped to determine the monthly revenue break even, assumptions etc. In this business plan cash
flow is also presented along with profit and loss statement. In this plan, the business ratio is also
presented through calculation with the help of Microsoft Excel.
Financial projection is necessary for every startup. Financial analysis helps to determine the total
cost and expenses of the business. It also generates the profit and loss for future endeavour.
Profit and loss are the main point of every business (Kotler, 2015). Every business starts with the
assumption of profit through the business. Hence, calculation of profit and statement, break-even
analysis and projected net profit margin are integral for a good business plan. In Pty Ltd., it has
been identified that the financial projection is stated properly with calculation. The budgeting
and cash flow statement Pty Ltd presents the actual business cost and how the applied cost will
be mitigated in one year. For GMS, the financial projections also present through calculation.
Break-even analysis and expected profit and loss statement of GMS have helped to determine its
market potentiality and future expectation.
Plan and effective resource allocation for the success of a business plan:
A business plan helps to play the most important role in resource allocating to meet projected
business objectives (Kotler, 2015). Business plan is necessary for start up business because this
business plan will help to determine the future obligations and to adopt necessary step to mitigate
the critical situation. It is also necessary to review the business plan on a regular basis so that it
will generate the expected resource allocation to work properly with the adopted strategy
(Muzellec et al. 2015). Resourcing is necessary to meet the target of the business. The resources
8

Running Head: Case Study Analysis
may be available in existing business plan. Hence recruiting is necessary. Business organisation
has to recruit suitable staffs for their business. Recruitment of efficient staffs for the business is
essential because business will be able to meet its objectives with their continuous effort. Hence,
in recruiting more staff and spending or buying equipment which may require more fund for the
business. Generally, it is obviously better funding for future growth by generating revenue. It is
essential to budget precisely to determine the resource of a particular department. It is
undoubtedly true that resourcing should be prioritised for the success of the business plan
(Baker, 2014). Hence, funding and resourcing are an integral part of every business plan. The
assured fund will help to collect resource which will enable in generating profit. Pty Ltd. Needs
to allocate proper resource for its business.
Use of SMART objectives for the successful business plan:
Use of SMART objectives strategy helps the business to set a proper target which will be able to
generate assured revenue. SMART objectives are Specific, Measurable, Achievable, Realistic
and Timely.
 Specific: objectives should be specific to the business goal
 Measurable: Business objectives should be measurable so that it could be achieved
 Achievable: Objectives should be achievable
 Realistic: Realistic objective setting will help the business to achieve growth very fast.
 Timely: Objectives should be set for a limited time frame which will drive the business to
meet within the timeframe.
Hence the use of SMART objective strategy helps to generate a positive outcome for the
business. Specific target helps the business realise the necessity of the target and they achieve it.
9

Running Head: Case Study Analysis
It is essential to supervise the employee performance, team or product through proper
performance indicators. These are profit and sales figure with given period, new product
development milestones, statistics of market share. Target setting also helps the employees to
visualise where are suitable for the organisation and what is their target. Clear objective setting
and proper monitoring help the business to reach its goal.
It is necessary to review the business plan:
For the every successful business plan, it is necessary to review the business plan on a regular
basis. After setting the business plan it is necessary to monitor it on a regular basis. Business
plan cycle will be effective to review the business plan. In some business, this cycle may be a
regular process through regular update and monitor. In some business, the annual plan has been
broken into the quarterly operational plan. It has been identified that sales driven business may
require monthly operation plan with weekly review and target. It is most important for every
successful business, any major events in the targeted business marketplace can indicate to review
the business objectives. Monitoring the business plan can help to mitigate any future issues and
also helps to take the initiatives for future difficulties. It is essential for the Pty Ltd to review its
business plan on a regular basis so that business will run smoothlessly in future.
Recommendation:
A successful business plan requires a proper and precise target or objectives. Target is also
necessary for the performance appraisal of the employees. Busines plan of Pty Ltd. needs to set
its objectives with the SMART objective strategy. For the sophisticated business plan, it is
necessary to integrate all the business unit into a single document of strategy. This can be a
complex strategy but it is crucial for every business. It is also important to implement
10

Running Head: Case Study Analysis
stakeholder policy in the plan. It is suitable to set the budgets of each unit and it can be the most
important process. Use of Information technology can also help to analyse the projected business
proposal on a regular basis. In Pty Ltd., it is necessary to allocate resource and monitor the
business plan regular basis. This will help to construct a good business plan and helps to
establish a solid startup. Budget and stakeholder are the two integral parts of the business. A
business plan is impossible without of budgeting. It is essential to prepare a justified budget to
run a business because future profit depends upon the budgeting of the business. For the
successful business plan it is necessary to prepare cash flow statement and breakeven analysis.
These will help the business to be aware about the critical stage of the business and necessity of
future investment if requires. Hence, a successful business requires review in each and every
quarter so that the business may avoid any financial downturn in future.
Conclusion:
In the conclusion, it can state that Pty Ltd. has surely set for a successful business but it needs
some specification and review. This will help to enable them to meet the business objectives.
SMART objectives are helpful and necessary for the successful business plan. All the marketing
plan and strategy are analysed by Pty Ltd. are justified and appropriate. Those are necessary to
reach the organisational goal. If any changes happen in the marketplace then the organisation
needs to review its objectives accordingly.
11

Running Head: Case Study Analysis
Reference:
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.
Bplans.com (2018). Business Consulting Business Plan Sample - Market Analysis | Bplans.
Bplans.com. Retrieved 17 April 2018, from
https://www.bplans.com/business_consulting_business_plan/market_analysis_summary_
fc.php
Chambers, I., & Humble, J. (2017). Plan for the planet: a business plan for a sustainable world.
Routledge.
Finch, B. (2016). How to write a business plan. Kogan Page Publishers.
Gabler, C. B., Panagopoulos, N., Vlachos, P. A., & Rapp, A. (2017). Developing an
environmentally sustainable business plan: An international B2B case study. Corporate
Social Responsibility and Environmental Management, 24(4), 261-272.
Kotler, P. (2015). Framework for marketing management. Pearson Education India
McKenzie, D. (2017). Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. American Economic Review, 107(8), 2278-
2307.
Muzellec, L., Ronteau, S., & Lambkin, M. (2015). Two-sided Internet platforms: A business
model lifecycle perspective. Industrial Marketing Management, 45, 139-150.
12

Running Head: Case Study Analysis
Rogers, T., & Davidson, R. (2015). Marketing destinations and venues for conferences,
conventions and business events(Vol. 14). Routledge.
13

Running Head: Case Study Analysis
14