Case study analysis of Tudor boat manufacturing firm

Running head: CASE STUDY ANALYSIS OF TUDOR BOAT MANUFACTURING FIRM
Case study analysis of Tudor boat manufacturing firm
Name of the student – Umesh Bhardwaj
Name of the College – Martin
Student Id - 2280107

1CASE STUDY ANALYSIS OF TUDOR BOAT MANUFACTURING FIRM
Table of Contents
1. Tudor’s external macro-environment analysis to reveal current issues and trends.....................2
2. The attractiveness of the industry environment for Tudor..........................................................3
3. Issue within Tudor internal environment.....................................................................................3
4. Strategic theory to determine Tudor’s current strategies and their likely outcomes if unchanged
.........................................................................................................................................................4
5. Justified recommendations for new strategies.............................................................................5
References........................................................................................................................................6

2CASE STUDY ANALYSIS OF TUDOR BOAT MANUFACTURING FIRM
1. Tudor’s external macro-environment analysis to reveal current issues and trends
Upon taking into consideration the case study, it seems like the business firm Tudor lacks
innovation in business activities. Innovation in terms of ideas, new designs and models of boats.
However, the business unit as able to capture the interest of the high end society to some extent.
There takes place new business firms with the new modern technology which made the Tudor
operating firm backwards in terms of the product model and quality. The business firm such
Tudor faced a devastating challenge. Most of the activities and products manufactured by the
firmarea traditional basis. Speaking in terms of the suppliers, there are some suppliers within the
market manufacturing the same product, thus making the business firm to fall in the
commoncompetitive group. A business firm is required to be unique to capture the attention and
interest of new consumers. As there are numerous competitors within the market acquiring the
consumer’s preference is too hard for the Tudor business firm.
There are five forces that shape the industry; these forces are discussed by porters.
According to porters, there are five competitive forces which help in identifying and analysing
these competitive forces (Indiatsy et al., 2014). The five forces are:
 Competition in the industry (high): There are many companies in the rivalry position doing
the same business of making boats. They have their own strategies to sustain in the market.
Therefore, it makes the market for the Tudor company highly competitive.
 Threats of new entrants (High): There is high demand in this sector with rising consumers.
Therefore, more companies are getting in the market with the same business. The market is
place that is open for new businesses making it a high risk factor for the Tudor company (E.
Dobbs, 2014)
 Power of suppliers (Low): since there are endless suppliers available in the market, they do
not hold a strong position. There are many companies who available in the market who