A Case Study Analysis of Tudor Boat Building Company

Running head: A CASE STUDY ANALYSIS
A CASE STUDY ANALYSIS
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1A CASE STUDY ANALYSIS
Executive summary:
Marketing strategy is a long-term plan for companies to achieve its target. It consists of
marketing plans, long-term objects and goals. The present study is a case study of the Australian
boat building company, Tudor. The Tudor is a boat building company that is challenged with
external as well as internal factors. The external elements of the company are examined with the
tool of Porter’s five forces. And there are analyses of the internal factors as well. Lastly, the case
study states the recommendation to improve the plight of the company.

2A CASE STUDY ANALYSIS
Table of Contents
Introduction:....................................................................................................................................3
Background:.....................................................................................................................................3
Tudor’s external macro-environment to reveal current issues and trends.......................................4
Determine the attractiveness of the industry environment for Tudor..............................................5
Identify issues in Tudor’s internal environment..............................................................................5
Tudor’s current strategies and their likely outcomes if unchanged.................................................6
Make justified recommendations for new strategies.......................................................................7
Conclusion:......................................................................................................................................7
References:......................................................................................................................................8