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Strategic Planning Worksheet #2 Industry Analysis

This assignment is a case study analysis of Tudor Boats Pty Ltd, a boat-building business in Australia. The report should address the case study questions and use strategic planning worksheets to analyze the company's strengths, weaknesses, industry attractiveness, and external environmental factors. Recommendations for new strategies should be provided.

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Added on  2023-04-23

Strategic Planning Worksheet #2 Industry Analysis

This assignment is a case study analysis of Tudor Boats Pty Ltd, a boat-building business in Australia. The report should address the case study questions and use strategic planning worksheets to analyze the company's strengths, weaknesses, industry attractiveness, and external environmental factors. Recommendations for new strategies should be provided.

   Added on 2023-04-23

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Strategic Planning Worksheet #2
Industry Analysis
The next stage of our external analysis is to identify industry characteristics in order to
determine if the industry is worth entering or staying in. We do this by applying the ‘five
forces of competition model’.
Refer to Week 3 learning resources for more information on using the model.
Element
Description of the
trend, issue or
change
The impact
will be:
Low,
medium or
high?
Positive or
negative?
Evidence to support this analysis
Competitive
rivalry
The recent trend of
sea recreational
options leads to ore
investment in the boat
building industry
giving rise to new
companies.
The impact is
very high on
the firm, and
is negative.
The trend is
due to the
geographical
location of
Australia and
the rise in
nation’s
economic
growth.
Threat of new
entrants
The demand in this
specific filed is only
to rise and attract
more and more
companies in joining
the industry.
High:
Negative
The new companies are eager to get in the
industry. Therefore they are willing to buy
the old boats as well.
Last updated on 23-Apr-23
Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 1 of 2
Strategic Planning Worksheet #2 Industry Analysis_1

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