Strategies for Schindler to Raise Market Share

Case study based
group
presentation
Company : Schindler

INTRODUCTION
The rate of competition in elevation industry is high, there are
about 300 elevation firms that have come up just in China in
the year 2006. In order to be competitive, firms made use of
strategies like low pricing so that they are able to develop
strong customer base. The presentation is based on other
related strategies that have to be applied by Schindler so that
they are able to raise their market share in the future.

Opinions to be competitive
There are many strategies that can be applied by Schindler
with the help of which they can raise their market share in
the future. Below low given are the strategies that can be
followed:
• Differentiating
• Quality
• Maintaining customer services