Case Study. Company Overview. Catacomb, Inc. is a globa

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Case StudyCompany OverviewCatacomb, Inc. is a global logistics provider that offers fully integrated freight and supplychain services through managed warehousing and domestic and international freightforwarding. Services range from door-to-door domestic and international deliveryservices to total supply chain management. With branches across the United States andEurope and partners worldwide, Catacomb continues to expand, and it has experiencedrapid growth through acquisitions.Note:The termsupply chainrefers to all the elements involved in bringing anorganization's products from the raw-goods stage to the customer.The Association for Operations Management (APICS) dictionary ((http://www.apics.org/Resources/APICSDictionary.htm) defines “supply chain management (SCM)” as thedesign, planning, execution, control, and monitoring of supply chain activities with theobjective of creating net value, building a competitive infrastructure, leveragingworldwide logistics, synchronizing supply with demand and measuring performanceglobally.The Business ChallengeCatacomb is competing in an environment where freight transport is as much aboutkeeping customers informed as it is about on-time delivery. The company has adoptedweb-based technologies for tracking freight, differentiating its services, keepingcustomers informed, and ensuring the on-time delivery that is Catacomb's hallmark. Asa result, Catacomb enjoys a very high level of customer satisfaction.Its mobile workforce has rapidly increased, with drivers using PDAs to scanconsignments, which are then synced in real time via GPRS links to headquartersapplications that track the consignments. Customers use Catacomb’s web services toview the progress of orders, from dispatch to warehousing to final delivery. Customersalso use Catacomb’s web-based systems to create freight documentation and generatereports. With the EDI interface, invoices and payments are transferred directly betweenthe customers' systems and Catacomb, saving both time and money.As the company has expanded, the data flowing in the system have increased as well.Now, with more than 5,000 employees and thousands of customers worldwide,Catacomb is suffering from the effects of explosive growth. Demands on its wide areanetwork (WAN) are exceeding capacity. The main data center has experienced severalnetwork outages and unscheduled downtime. The aging ISDN telephone system isfailing, as the company has avoided the costly upgrades necessary to keep it operatingat optimal performance. Telephone bills have increased without warning, and the voicemail system is overloaded.Page1of4
The OpportunityCatacomb wants to provide increased bandwidth between all 47 of its US offices andthe main data center. There are five (5) metropolitan areas that have four (4) to eight (8)Catacomb locations that need to coordinate among themselves: Baltimore, Chicago,Dallas, Kansas City, and San Diego. The company desires a reliable and securenetwork to accommodate its planned growth as well as the unexpected.The company does not want to spend any more on telephone services than it doestoday, and its goal is to upgrade the services while protecting against escalating costsfrom its ISDN service provider.Efficiency and productivity goals for this rapidly growing company are of paramountimportance, and there is a desire to provide capabilities and services that incorporatetechnology solutions to improve in those areas as well as retain the high level ofcustomer satisfaction. Catacomb is also interested in reducing travel between its sitesby implementing video conferencing.In addition, Catacomb wants to be able to monitor and manage data and voice services,and ensure that capacity and usage is appropriate to its business needs.The DeliverableUsing this case study, you are to identify a minimum of five (5) requirements, analyzethem, and offer a proposal that provides Catacomb with a converged network solutionand explains how the components of the solution, and the solution as a whole, meet theidentified requirements. The proposed solution must address each of the requirementsidentified. At least one (1) diagram must be incorporated to illustrate your proposedsolution. You should do some research to address the cost issues and defend theproposed solution from a cost-benefit perspective. This is to be a general analysis of thebenefits versus the cost of a converged network, not a full cost-benefit analysis withcost data.Your deliverable will be a 3 – 4 page MS Word document. The page count includes thediagram(s), but does not count the cover page and references page. At least two (2)external sources (other than the assigned readings and other course materials) must beused, and citations and references must be in APA format. Your paper will be scoredaccording to the Scoring Rubric below. Theboldedattributes in the Scoring Rubricmust be used as section headings in the paper. Be sure you have incorporated allrequired aspects of the assignment.Page2of4
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