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Case Study on Euro Disney

   

Added on  2020-05-16

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EURO DISNEY CASESTUDY
Case Study on Euro Disney_1

Answer 1: As far as the Hofstede model of cultural dimension is considered, it has been analysedthat it provides the variation in culture of the two countries1. It has been analysed that this helps in making the cultural comparison. The four factors that are to be considered here are:Power distanceIndividualismMasculinity Uncertainty avoidancePower distance: power distance deals with the extent of acceptance of the unequal distribution ofpower by the less powerful people in the organisation.US scores fairly low in this context which suggests that the power distribution is quite equal in US. The Americans believe in justice and liberty for all. In contrast to this, France scores high on power distance. The French people teach their children to be dependent on the family and this dependency gets transferred to teachers and then the superiors. This makes the French people to accept the high power distance. Individualism: this is the dimension that deals with interdependency of the people on each other in the society. In the societies that are individualistic in nature look for themselves while the people who believes in collectivism work in groups and also take care of each other. US scores high in this dimension that means the society in US is very much individualistic and work for themselves or their direct family only. France is also a society with high individualism. Parents in France make their children independent on the society they live in and teach them to work for themselves and look after their own family. Masculinity: In this dimension, masculinity is refers to the nature of the society that believes in competition, achievement and success and the people who live in this society can compromise their personal life for work. US scores high in this dimension which suggests that US is the place where people work and does not enjoy their life. They give more importance to their work. France on the other side is feminine in nature. The society in France believes in quality of life and this is the sign of success for the people. 1Hofstede, Geert. "Dimensionalizing cultures: The Hofstede model in context."Online readings in psychology and culture2, no. 1 (2011): 8.
Case Study on Euro Disney_2

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