This assignment examines the cultural clash that plagued the opening of Euro Disney in France. It analyzes Hofstede's cultural dimensions model to compare American and French values, highlighting key areas of conflict such as power distance, individualism, masculinity, and uncertainty avoidance. The analysis also explores Trompenaars' framework, revealing differences in universalism vs particularism, individualism vs communitarianism, specific vs diffuse communication, and achievement vs ascription. The case study concludes by identifying three major mistakes made by Disney and outlining crucial lessons learned about cultural sensitivity and market research.