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Strategic Issues in Brewing Industry of UK : Case Study

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Added on  2020-03-23

Strategic Issues in Brewing Industry of UK : Case Study

   Added on 2020-03-23

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Running head: RESEARCH METHODStrategic Issues in the UK Brewing IndustryName of the Student:Name of the University:Author Note:
Strategic Issues in Brewing Industry of UK : Case Study_1
1RESEARCH METHODResearch Area:The case study highlights the emerging strategic issues in the Brewing industry of UK. Itis notable that the increasing competition and high level of maturity in the product life cycle hasbecome the major determinants for ensuring growth opportunity within the industry (Hawkins &Holden, 2014). The international competitors have achieved the capacity within the industry.They can easily enter the new market with the help of their advanced skills. The considerablechanges in the market share are creating the significant impact on the operational process.Accordingly, it is changing the brewing market in the domestic areas as well (Successive et al.,2014). It is notable that the companies have been facing the profitable growth in the sales ratio ofthe brewery products. Due to such increasing sales of these products in the supermarket, thepersonal import businesses have also been facing the considerable growth. As a result, it isnoticed that the country style public houses and the traditional towns are closing in a repeatedmanner. The pub chains are extensively facing growth experiences after such changes brought tothe brewing industry. However, on the contrary, the purchasing styles and lifestyles remainedconstant (Cabras & Bamforth, 2016). Due to the emerging challenges, the brewing industry hasbeen experiencing low growth as well. It is thus important to understand the major determinantsthat have been affecting the growth opportunity. Accordingly, it is essential to identify thefruitful strategic approaches that can be beneficial enough in developing the market place andgross profit margins. The establishment of the specific research objectives and questions arestructured below:Research Objectives:
Strategic Issues in Brewing Industry of UK : Case Study_2

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