Motivational Techniques at 'Jack Stores'

Motivational Techniques
at ‘Jack Stores’

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Overview of case study..........................................................................................................3
Maslow’s hierarchy of needs theory.......................................................................................3
Hertzberg’s two factor theory.................................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Motivation relates to the internal desire, needs, wants or drives of an individual which stimulate
and encourage them to put actions and efforts in achieving their goals. In an organisation it is
important that the employees are highly motivated so that they can give their best performance
and help the company in achieving its goals and objectives on time. The managers and leaders of
company should motivate their employees so that their productivity can be enhanced and they
can become more committed towards their work. In this report the motivational theories that can
be used by the managers of ‘Jack stores’ is discussed so that the employees can be highly
motivated to improve their performance so that high quality of services can be given to
customers.
Main Body
Overview of case study
Tesco is aiming at opening discount stores ‘Jack’ so that customers can be offered products
at discounted prices following the competitive pricing policy similar to Aldi and Lidl. The Jack
stores will have similar culture and values as Tesco so that an effective working environment can
be created and high customer satisfaction can be achieved by creating high value for them. In
order to keep the staff members at Jack stores highly motivated the managers can apply certain
motivational theories so that their work performance can be increased.
Maslow’s hierarchy of needs theory
This theory was given by Abraham Maslow according to which an individual has a
hierarchy of needs which must be fulfilled in a specific order so that they can stay motivated and
can improve their work performance. In this theory the needs hierarchy moves from the basic
needs to other needs of a person while gradually moving upwards the pyramid of needs. Once
the lower needs are satisfied they do not serve as a motivator and the other higher needs must be
satisfied so that the person can remain motivated to improve their performance and use their
complete potential in achieving certain goals (Camaj, 2019).