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Report on Case Study of Debenhams

   

Added on  2019-12-18

10 Pages2644 Words185 Views
CONTEMPORARYTHEMES

TABLE OF CONTENTINTRODUCTION ...............................................................................................................................3RESEARCH.........................................................................................................................................3Debenhams Market research............................................................................................................3MARKETING AND DIGITAL SOCIETY .........................................................................................4SWOT Analysis of Facebook...........................................................................................................4MOTIVATION, LEADERSHIP AND HRM........................................................................................5HRM problems and solutions of Bradleys Estate Agents................................................................5LAW: EQUALITY AND DIVERSITY IN CORPORATIONS ..........................................................6ACCOUNTING MODELS EMPLOYED BY CORPORATIONS......................................................7The corner shop bar.........................................................................................................................7CONCLUSION....................................................................................................................................8........................................................................................................................................................8REFERENCES.....................................................................................................................................9

INTRODUCTION The report describes the understanding of research in context to case study of Debenhams. Itis a leading multi departmental retailer in UK. Marketing and digital societies are also discussed bydetermining the SWOT analysis of Facebook which is the largest social media website across theworld. Problems of human resource management are evaluated and their solutions are identified bythe case study of Bradley Estate Agency, an established and developed estate agency organisation.Law of equality and diversity have been discussed in the report with reference to TESCO.Accounting models employed in the corporations are also evolved and the problems and solutionsare discussed in context to The Corner Shop Bar (BañosCaballero, GarcíaTeruel andMartínezSolano, 2014).RESEARCHDebenhams Market researchDebenhams is a multi departmental retailer in UK. It offers products of health care, beauty,home care, male clothing and female clothing. It has successfully rooted its tents among the leadingretailers of UK and the brand is highly popular there. In 1905 first department of the company wasstarted and today it has around 154 stores in major cities of UK and around 172 stores overall. It hasbeen procured by Texas pacific group, CVC capital partners, and many other groups in 2003 andtrading was ceased on London stock exchange (Debenhams plc (DEB), 2017). Customers- It mainly considers the shopping habits of the customers. It pays emphasis on storedesign and promotions. It follows inspirational and emotional connect with the buyers. Competitors- Its major direct competitors are John Lewis and M&S. Indirect competitors are Hightstreet brands, other online retailers and supermarkets.Supplier and supply chain- More outsourcing in other countries significantly in Asia is adopted.Socially ethical production takes place. They offer more choices to the suppliers and consumers. Distribution channels- Its main distribution channel is in UK. The offerings include smart phones,computers and other gadgets. The expansion has also taken place in Europe and other countries. Stakeholder and partnership relationship- It carries a reliable relation of partner sourcing and stablestakeholders. More efforts are required on sustainability policies and make it more transparent. The strategies of the company include UK retail focus, international expansion of the brand,enhancing choice and availability, delivery of compelling consumer proportion. It has 18.6% of

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