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TASK 2 : IMPLEMENTATION OF RESEARCH PROJECT TABLE OF CONTENTS

   

Added on  2019-12-03

18 Pages4699 Words427 Views
RESEARCH PROJECT
TASK 2 : IMPLEMENTATION OF RESEARCH PROJECT TABLE OF CONTENTS_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 : THE RESEARCH PROPOSAL......................................................................................11.1 Formulating and recording research project outline specification...................................11.2 Factors contribute to the process of research project selection........................................21.3 Undertaking the critical review of references..................................................................21.4 Producing the research project specification....................................................................31.5 Producing appropriate plan and procedure.......................................................................32.1 Matching the research questions effectively with the research specification...................4TASK 2 : IMPLEMENTATION OF RESEARCH PROJECT.......................................................62.2 Undertaking the proposed investigation...........................................................................62.3 Record and collect the relevant data.................................................................................7TASK 3: EVALUATION OF THE RESEARCH OUTCOME FOR THE PROJECT.................103.1 Appropriate research evaluation techniques...................................................................103.2 Interpret and analyze the research findings....................................................................103.3 Making the recommendation and justifying areas for further consideration.................12TASK 4 : PRESENTATION OF RESEARCH FINDINGS.........................................................12REFERENCES..............................................................................................................................13APPENDIX....................................................................................................................................15Questionnaire........................................................................................................................15
TASK 2 : IMPLEMENTATION OF RESEARCH PROJECT TABLE OF CONTENTS_2
ILLUSTRATION INDEXIllustration 1: Dimensions of service quality...................................................................................5Illustration 2: Theme 1.....................................................................................................................7Illustration 3: Theme 2.....................................................................................................................8Illustration 4: Theme 3.....................................................................................................................9Illustration 5: Theme 4.....................................................................................................................9
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INTRODUCTION This research is based on the topic of analysing the impact of service quality on theprofitability and sales of UK retail firms: A case study of Debenhams. TASK 1 : THE RESEARCH PROPOSAL 1.1 Formulating and recording research project outline specificationBackground of the study For any firm, it is essential with regard to establish its unique and distinct image in theeyes of its respective buyers. This is because, if the given thing is not followed by thecorporation at the right time, then it will become difficult for them with respect to attract thetargeted buyers towards the enterprise in an effective way. In this context, number of aspects areidentified which can be used by the firm with an aim to build its unique image in the eyes ofbuyers. It consists of quality of service which needs to be provided and type of goods that shouldbe offered (Hensley and Sulek, 2007). Thus, it can be said that different types of services whichare being given by firm cause direct impact upon the sales of firm. This is because that bydelivering high quality of services, satisfaction level of buyers can be maintained. As a result,they will be influenced with respect to again use the goods and services of enterprise. Due tothis, profits of retail firm will be impacted positively. For the present study, Debenhams isselected which is the recognized retail firm of UK and it offers different type of goods andservices to its respective buyers (Debenhams, 2015).Research aims and objectives“ Main aim of this study is to assess the impact that quality of services has on the salesand profitability of UK retail firm: A case study of Debenhams”. Objectives for the specific study are depicted in below:To identify the different dimensions of service quality.To assess the impact that service quality has on the sales and profitability of UK retailcorporation.To recommend some other ways for enhancing the service quality of UK retail enterprise.Research question Research questions are depicted in below:
TASK 2 : IMPLEMENTATION OF RESEARCH PROJECT TABLE OF CONTENTS_4

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