Research Project TASK 11 Research proposal 1 Research proposal outline specification 1 Research project proposal 2 Matching of resources 3 Factors that contribute to process of research project select

Research Project
1

TABLE OF CONTENTS
TASK 1.................................................................................................................................................1
Research proposal.................................................................................................................................1
Research project outline specification.........................................................................................1
Research project specification.....................................................................................................2
Matching of resources..................................................................................................................2
Factors that contributes to process of research project selection.................................................3
Initial review of literature............................................................................................................4
Plan and procedure.......................................................................................................................6
TASK 2.................................................................................................................................................9
Research report.....................................................................................................................................9
Validity and reliability of data.....................................................................................................9
Questionnaire for business customers of Kjw Drylining Ltd......................................................9
TASK 3...............................................................................................................................................11
Interpretation and analysis of data.............................................................................................14
Findings and discussion.............................................................................................................23
Make recommendations and justify areas for further consideration..........................................24
REFERENCES...................................................................................................................................25
2

Illustration Index
Illustration 1: Theme 1...................................................................................................................17
Illustration 2: Theme 2...................................................................................................................18
Illustration 3: Theme 3...................................................................................................................20
Illustration 4: Theme 4...................................................................................................................22
Illustration 5: Theme 5...................................................................................................................24
3

TITLE
To assess the factors influencing the buyer behavior in the purchase and use of building
materials in the trade industry Case study on KJW DRYLINING LTD.
TASK 1
RESEARCH PROPOSAL
Research project outline specification
The behavior of consumer is defined as the purchase, selection as well as consumption of
the goods as well as services with the aim to satisfy their requirements. In present era, decision
with respect to purchase is affected by wide range of factors. At the time of buying customer
goes through series of steps. The initial step is related with search for product by the customer as
per their requirement. Following this, the next step is determining price of the product is made.
This is done to know whether the prices of goods are reasonable or not. Lastly, the analysis is
made regarding benefits which can be gained by using the product and thus decision to purchase
is taken by customers (Peter, 2010). There is existence of different factors that has impact on the
buyer behavior of the customers. This is comprised of cultural, personal, psychological as well as
social factors. The role of customers is increasing in determining the success of the organization.
This is due to the reason that, by making sales of the product as per customers need the firm can
creates its effective image in the market. Thus, it becomes essential for the organization to
develop product in accordance with the needs of target audience (Solomon, Russell-Bennett and
Previte, 2012). The culture, sub culture, social class, roles and status have huge impact on the
behavior of buyer towards purchase and use of building materials in trade industry.
In the present report, buying behavior of customers has been discussed with reference to
Kjw Drylining Ltd. The firm offers plastering as well as building services to the clients. There is
greater role of customer buying behavior in this industry. The decision to purchase is largely
influenced by different groups of people and the personal factors. The proposed research
includes primary as well as secondary research. For this, data will be gathered by implementing
several techniques. In addition to this, the report also covers analysis of the views of different
authors on the relevant subject matter.
Research aim
1

The aim of the study is to assess the factors influencing buyer behavior in the purchase
and use of building materials in the trade industry. For the purpose of attaining the aim of
research, certain objectives are required to be fulfilled which are enumerated below:
Research objectives
 To assess the concept of buying behavior in building material and trade industry
 To identify the factors affecting buying behavior of customers while making purchase
 To assess the importance of considering factors affecting buyer behavior by company
such Kjw Drylining Ltd
 To recommend the ways which can be adopted by trade industry to attract large number
of customers
Research project specification
For the purpose of attaining aim under proposed research, various research questions
have been devised which are enumerated below:
 What is the concept of buying behavior in building material and trade industry?
 What are key factors that have adverse impact on behavior of buyers while making
purchase?
 How important it is to consider factors affecting buyer behavior by company such as Kjw
Drylining Ltd?
 What are the alternative strategies that can be adopted by trade industry to attract huge
customer base towards organization?
Matching of resources
The proposed research aims at assessing the factors influencing buyer behavior in the
purchase and use of building materials in the trade industry. It provides detail knowledge
regarding the factors that have potential impact on the buyer's decision making for purchasing
and using products provided by Kjw Drylining Ltd (Del Aguila-Obra and Padilla-Melendez,
2006). For the purpose of making analysis, technique of survey has been taken into account as it
would assist in gaining deeper insight in the subject matter under research. The objectives of the
proposed research developed by researcher are as under:
 To assess the concept of buying behavior in building material and trade industry
 To identify the factors affecting buying behavior of customers while making purchase
2

 To assess the importance of factors affecting buyer behavior by company such as Kjw
Drylining Ltd
 To recommend the ways which can be adopted by trade industry to attract large number
of customers
Research questions on the basis of objectives framed are below:
 What is the concept of buying behavior in building material and trade industry?
 What are key factors that have adverse impact on behavior of buyers while making
purchase?
 How important it is to consider factors affecting buyer behavior by company such Kjw
Drylining Ltd?
 What are the alternative strategies that can be adopted by trade industry to attract huge
customer base towards organization?
Factors that contributes to process of research project selection
While making selection of research project, there existed certain factors which can
contribute in the study. In this regard, the major factor is the interest of the researcher. Further
with this, the analyst can carry out the analysis in an effective manner as he possesses interest in
the particular field (Dawes, 2008). In addition to this, because of lack of studies on particular
topic the researcher showed his interest in analyzing factors that affects the buyer’s behavior in
purchase and use of building material in trade industry. With the assistance, researcher can gain
knowledge regarding the phenomenon under the study. Furthermore, there are varied other
factors that affects the individual buyers behavior at the time of purchase and use of building
material in the trade industry such as cost, convenience and job prospects. All such factors help
in affecting the buying decision at the time of purchasing building materials. For instance, cost is
the factor that affects the buyer behavior because if the materials are available at the costly prices
then individuals are not able to purchase it and thus it affects the decision making process.
Similarly, convenience at the time of purchasing the material is essential otherwise it affects the
buying behavior of people.
Initial review of literature
This is considered as an essential section in any research. In this part, the researcher
performs deeper analysis on the subject matter. Under this, the information is collected through
3