Internet Marketing - PDF
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Added on 2020-01-07
Internet Marketing - PDF
Added on 2020-01-07
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INTERNETMARKETING1
TABLE OF CONTENTSIntroduction......................................................................................................................................3TASK 1............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................51.4.................................................................................................................................................5TASK 2 ...........................................................................................................................................62.1.................................................................................................................................................62.2.................................................................................................................................................72.3.................................................................................................................................................82.4 ................................................................................................................................................9TASK 3..........................................................................................................................................103.1...............................................................................................................................................103.2...............................................................................................................................................103.3 ..............................................................................................................................................13TASK 4..........................................................................................................................................134.1...............................................................................................................................................134.2 ..............................................................................................................................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................162
INTRODUCTIONInternet marketing is the most important process which consists of different activitiesrelated to expansion of business by targeting potential buyers. Internet refers to the any sourcethrough which online any information or anything is purchased by an individual. Marketingrefers to the any method that a company is following in order to provide information aboutproduct to the people and persuading them to purchase the products. Increasingly marketing isdone through websites by the business firms to attract customers in the business. This assistsbusiness to integrate different activities regarding promotion and products and services in orderto attract potential consumers. Present report is based on case study of Smart RestorationsLimited which is specialized in refurbished office furniture system. Here, business is planning toimprove websites and conversion rate for the purpose of increasing sales turnover. In this regard,elements of internet marketing and its marketing mix are also explained. Further, mechanics ofsearch engine marketing has been demonstrated along with best practices related to online publicrelations. In addition to this, internet marketing plan has been prepared by taking into accountpay per click advertisement. Apart from this, electronic customer relationship marketing is alsoused to interact with consumers and retain them for longer time span.TASK 11.1There are different elements of marketing which help business like Smart RestorationsLimited to sell furniture at global level. Internet marketing is the process to make efforts forpromotion of products with the use of web and email to increase the sales turnover (Pomirleanuand et. al., 2013). On the other hand, marketing is broad concept which covers advertising andmarket researcher for promotion of products and services. These are explained as follows-Search engine optimization-Search engine optimization is the most important aspectwhich assists corporation to improve service quality in an effectual manner. It is basicallyused to increase the search rating of website whereby it becomes easy to approachpotential buyers and increase their attention for purchasing good quality of products andservices in the marketplace (Baghdadi, 2013).3
Pay per click-Pay per click also plays important role which aids to promote the productsand service in the marketplace. Here, management of Smart Restorations Limitedfocuses upon preparing website effectively which contain appropriate content and otherrelated aspect for ease of buyers. This proves to be effective for create competitive edgeof the business in the marketplace.Social media marketing-Ir is also considered as the important role through whichmanagement of Smart Restorations Limited advertise for their furniture by using socialmedia marketing. Under this, large mass of people are attracted at the same time wherebyit becomes easy to know their preferences effectively (Charlesworth, 2009). This tends tocreate image of business at international marketplace and deliver good quality of servicesto large number of buyers.E-mail marketing-E-mail marketing is also used by businesses in order to approachbuyers. Here, management uses effective strategy wherein group of customers aretargeted and information is disseminated to them by using e-mail. It can be related tospecial offers and discount on specific products and services (Danaher and Rossiter,2011). At this juncture, Smart Restorations Limited uses e-mail marketing for gettingfeedback from customers related to quality of products and services offered by thebusiness. Owing to this, customers feel valued and they tend to refer products and citedfirm to others.It is recommended that out of all these methods Smart restorations ltd must useSEO, social media in order to do marketing of the products. It is recommended becausewhen one search something about the relevant product then due to use of SEO methodfirm name will be displayed on top of search page. Prospective customer willautomatically visit firm webpage and can convert in to real one. Through social mediaaccess can be made to the large number of customers and number of customers can beincreased in the business. Thus, due to high level of effectiveness both channel ofcommunication are recommended to the business firm.4
1.2Marketing mix includes wide aspect related to particular product and services which aredecided by management. It covers detail information regarding services or products throughwhich buyers can be attracted. These marketing mix are explained as follows-E-product-Product is the most important element under marketing mix for whichcustomer desire. According to the case study, Smart Restorations Limited deals in officefurniture system. For this purpose, internet marketing will be used to advertise productand attract more customers towards the same (Ifinedo, 2011). At this juncture, e-mailmarketing and social media can be used for attracting buyers and delivering informationrelated to furniture to them.E-price-Price is another important element which provide information regarding specialdiscount and other related information of product. However, product can be offered atdiscount in accordance with preferences of buyers. Apart from this, discount strategy tendto increase attention of customers towards purchasing the product (Miles, 2013). Owingto this, Smart Restorations Limited set appropriate price which in turn it becomes easy totarget potential buyers and retain them for longer time span. Mentioned firm can followprice penetration strategy and can sale its product at low price to the customers. Bydoing so it can increase overall number of customers in its business at fast rate.E-place-Place is the directly associated with product where customer to buy the same. Itplays important role because convenient options are selected for purchasing product. Atthis juncture, online marketing will be done regarding the product and the same can beplaced online also. Here, images and features of product will be displayed on onlineportal. This tends to attract more consumers to buy particular topic so that accordinglyoverall rate of return can be increased (Radhamani and Rao, 2012).E-promotion-It is another important aspect which assists corporation to advertiseproducts and services. Here, different strategies are applied for raising awareness amongcustomers. For instance, Smart Restorations Limited uses social media marketing underwhich large mass of people get information about the same at the same time.It is recommended that penetration pricing strategy must be followed by the firmin its business. It is also advised that on portal online purchase facility must be available5
to the customers. Detail specification about the product must be provided to the sitevisitor on single page. On the basis of USP product must be promoted on the portal. Inthis regard number of bookings of the particular product can be flashed on the webpage.1.3There are different internet marketing tools which can be used by Smart RestorationsLimited for advertising its products and services. This assists business to integrate all businessactivities and deliver good quality of services to large number of buyers. For example, Facebookis used for targeting large mass of people at a time. It can be critically evaluated that Facebookmight create issue for company as competitors can easily copy its strategy. For this purpose,professional sites are updated by adding chat options in the same (Vives and Svejenova, 2011).On the other hand, Twitter is used to gain popularity of firm by increasing its followers. At thesame time, it is important to update exiting products and services. It aids to increase attention ofconsumers and provide them appropriate service quality. Apart from this, Linkedin and otherprofessional sites are prepared just for the sake of developing relationship with consumers aswell as other stakeholders. LinkedIn in comparison to Facebook cannot be used to marketing ofthe firm product. This is because LinkedIn is the site where information about professionalpeople is available. This site has nothing to do with the company products. Hence, for marketingLinkedIn cannot be used by the business firm. Thus, it can be said that Facebook is the bestoption for the Smart Restorations Limited relative to LinkedIn. LinkedIn can be used only togenerate business by contacting number of parties. Information about industrial product can beprovided to the CEO directly through LinkedIn. Addition to this, search engine optimizationincreased views of site but at the same time competitors can easily copy the strategies adopted bybusiness. Hence, Smart Restorations Limited should go for Facebook to increase customer base.1.4Interactive order processing is a system under which one can place an order to purchase aproduct and can make payment through a relevant website (Reas and Fry, 2015). Orderprocessing refers to effective aspect under which products and services are delivered tocustomers by following particular facet. Here, Smart Restorations Limited follow belowmentioned process of interactive order-6
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