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Case Study of Ernst & Young (E&Y)

   

Added on  2019-12-18

16 Pages3921 Words244 Views
IMPLEMENTING CSR ACTIVITIES WITHINORGANISATIONS TO MEET SUSTAINABLE OBJECTIVESA CASE STUDY OF ERNST & YOUNGTable of Content1

Introduction...................................................................................................................3Part 1............................................................................................................................3P1. Devising aim and objectives of the research work.................................................3P2. Producing a Project Management Plan based on the following............................4P3. Producing WBS and a Gantt chart for the required time frame.............................5Part 2............................................................................................................................6P4. Providing research methods used for the research work......................................6P5: Analysis of the research.........................................................................................7P6. Providing recommendations and drawing conclusions:.......................................13Part 3..........................................................................................................................13P7: Undertaking the objective value to meet the objectives and learning of own performance................................................................................................................13Conclusion..................................................................................................................15Reference List.............................................................................................................172

IntroductionCorporate social responsibility is an essential part of every business organization.Each and every business is doing their work in a specific environment and society.The government of a country provides area to do a business, so every businessorganization is responsible to give something in return to the government. Accordingto Companies Act in UK, it is mandatory to set aside a certain amount of companyprofit in order to meet some certain activities which are called “Corporate SocialResponsibility. ‘Ernst & Young’ is one of four largest companies in UK, having topreport regarding CSR activities. Relationship between developed and developingeconomy, global organizations, and different sectors increases the interdependencybetween business activities and society. CSR is part of this standard. ‘Ernst &Young’ is such a company in UK can maintain. It is having major role in developingthe economic growth of a nation. (Ernst&Young.com.2017)Reason of Choosing:Due to good quality CSR reporting, Ernst & Young Company has been chosen tohighlight their techniques used in maintaining corporate social responsibility. TheMost Remarkable impact of ‘EY’ on the society is supporting the stability of localeconomic growth. By their business, they contribute a remarkable portion of profit inenhancing the own country’s economy. Part 1 P1. Devising aim and objectives of the research workAims:The importance of Corporate Social Responsibility in maintaining sustainability andidentifying competitive advantages of the business.Objectives:To identify the importance of Corporate Social Responsibility To analyse the CSR activities that are performed by “Ernst & Young”Company in UK.3

To critically analyse the impact of CSR on sustainable development andcompetitive advantage of Ernst and Young, UKTo provide fruitful recommendations for upgrading the CSR activities of thecompanyP2. Producing a Project Management Plan based on the following1. Cost: On the basisof the company's information mentioned in the companywebsite and data collected from direct interactions with company managers,dissertation is made. After making face to face contact maximum information isgathered. Not only with head office but also interaction is made with different branchoffices of the company. Information is collected about activities of different levels ofmanagement. After taking the written information that is put into the computer andprint out is taken. Data of different accounting periods are taken to consider the CSRrelated activities which can be taken as standards by other companies.2Scope: Research work has been taken to show the emerging needs of CSRactivities in respect to current business scenario. CSR is vital part of each company’sbusiness activities which increases the levels of standard in a business organization.As the company is having excellent report in respect to corporate socialresponsibility, this is adopted as a tool to exert the CSR norms and its implicationsso that small companies can take correct steps regarding CSR activities.3 Time: Each and every research work whether it is business related or any otherissues, time is the main factor. On the basis of time research work can be doneproperly. In short time period long term project plan or any research work cannot bedone. For a big research work time is the main element. As per time research activityvaries. This variation reflects the reliability and acceptance of a specific researchwork. In this research work time is taken to collect data almost 7 weeks. During thistime period information collected and research work is completed successfully. Timelimit is the limitation of each and every project formulation work. So, in this researchtime is also a constraint i.e. within the above specified time period data collection isdone and according to the reflected figure ultimate research work is done.4. Quality: Maximum information is collected by making interview and a smallproportion of information is collected from the company website. As majority of4

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