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Case Study Of Globalisation Of Ikea

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Added on  2020-10-22

Case Study Of Globalisation Of Ikea

   Added on 2020-10-22

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Case Study Of GlobalisationOf Ikea
Case Study Of Globalisation Of Ikea_1
Table of ContentsINTRODUCTION...........................................................................................................................2ANALYSIS OF GROWTH AND PERFORMANCE ....................................................................4CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................81
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INTRODUCTIONIn the modern era, every organisation required to create better strategies and action plansfor growing business and attain sustainability. There are number of organisations who focus onadopting different strategies for the purpose of expanding and diversifying business at globallevel in adequate manner. Globalisation can be considered as biggest factors which support increating interaction among various organisation and individual at international level. It isessential in serving different activities that facilitates in better business growth, communication,increasing economy or finance conditions as well. Therefore, many of companies are grabbingsuch opportunities and focusing on expanding business at different countries so that they canmaximise the size and wealth of organisation to get higher profits (Hitt, and Ireland, 2012). Ikeafirm which is a Swedish-founded multinational group that deals in design and sell variousfurnitures, kitchen appliances and home accessories etc. They are considering the Indian marketfor the purpose of business expansions. It was founded by Ingvar Kamprad in the year of 1943.this firm generally provide eco-friendly products that is beneficial for expanding business inanother countries. Therefore, it is necessary to find the actual market conditions, customers andanalyse competitors before business expansions so that particular products and services can besold in the new market place. Ikea has around 415 stores in 49 countries and they are trying tocapture international market by expanding business in various countries with an appropriatemanner. For entering into new marketplace, company have to identify number of factors that canaffect on the business including government, competitors, customers choices and demands.Therefore, IKEA firm has required to analyse these forces while entering in Indian market. Thisreport is highlighted business growth and performance strategy in order to grabbing desiredgrowth from Indian market.There are defined some globalisation drivers in detailed form such as:Drivers of globalisation for Ikea Technological drivers: It is most important factors that has major impact in theorganisation so there is necessary to consider technologies changes and adopt best one formaking entire work in smooth manner (Hoskisson, 2012). These are essentials for businessorganisation in making proper modifications and alterations within firm as per the requirements.IKEA has strong brand reputation in the market so they have to consider such factors and makechanges in their technologies in time to time. Company can consider new innovation in their2
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