Case Study of Marketing Concept Essay - Apple

Added on - 21 Jul 2020

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CASE STUDY
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3a) Key marketing concepts and terminology applied in Apple Inc.............................................3b) Identify the role of marketing strategies and programs in achieving Apple Inc's objectives5c) Explain how marketing concepts and principles are used in Apple Inc's daily organisationaloperations....................................................................................................................................6d) Explain the relationship of marketing functions to other functional areas in Apple Inc.......7RECOMMENDATION...................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing concept is a very important for any organisation as it involves performingwork in accordance with customer's needs and wants. Market place is very dynamic in nature andkeeps on changing with time. Every business organisation have to draft such policies andprocedures that best suit their organisation. The company included is this project is Apple Inc,which is a top most company in mobile sector. It delivers various services or products in form oficloud, app store, iPhone, iPad, computers etc. Its main objective and aims is to deliver bestservices to their customers in market area. They also deals in retain sector. This report highlightsthe several marketing concepts, the important role played by marketing strategies with a focus ofobtaining the final objectives in given time period. The use of 7P's is also mentioned inmarketing process which is adopted by Apple Inc. The significance of various marketingfunctions that are interrelated with each other is also focused.MAIN BODYa) Key marketing concepts and terminology applied in Apple Inc.There are number of marketing concepts which are used by Apple company in order toperform their marketing procedure. As it is consider most reliable company in this field and hasto perform their functions in order to make their final clients happy so that they become satisfiedwith their services and show loyalty to them. It is very essential to maintain a healthyrelationship with the customers so that they excel in their areas and enjoy sustainable marketgrowth as well as share. There is added advantage enjoyed by this company band is that theyhave full favourable from customer's side. The clients can connect themselves with the devicesthat are provided by this company thus, they enjoy stable position which cannot be beaten by anyother company in same field (Rosenbloom, 2012). Organisational culture also plays a verycrucial role in enhancing the performance of individual as they work in the business institution asthe working environment impacts the productivity of people in number of ways.Branding is a essential concept used in marketing process which define as the action ofdeveloping name, symbol, or any design which is used to differentiate from products of othercompany. The brand strategy of Apple Inc involves many dimensions including what, where,
how, when, to whom the strategy of the institution is to be applied or implemented(Boone, andKurtz, 2013). Decisions related to channel of distribution of products is also featured under thistypes of strategy. Product's strategy of apple Inc is described below:Offering products having superior quality along with premium offerings: there arenumber of competitors available of Apple Inc, they have to consider all these conditionsand situations that has to cater the needs and wants along with their views in the marketarea.“Great product strategy”: This type of strategy relies on offering quality goods along withquantity. Apple always favour and concentrates the best they can offer to their clients. Itkeeps on making improvements in their existing products or services.Keep on updating their current product's features: Apple Inc, keeps on making changes intheir current products like they launch new and advanced version of iPhone.Product Strategy:It involve various methods and ways through which they deliver products totheir customers (Tomczak, Reinecke, and Kuss, 2018). Apple Inc sold approximately 211.8million I phones in 2016 financial year and and have strong product strategy that make themstrong in current market place. They offer variety of products that include iPhones, iPods, tablets,smartphones that have distinctive features. They are coming up with installation of devices withSiri.Branding StrategyThe branding strategy of Apple Inc can be described in three stages which is mentionedbelow:Technical Aspects: On the technical level, Apple present their technology throughoffering number of hardware and software in the form of high speed, high definitionquality, easy set up of stores.This implies that huge investments are made by Apple Inc,in reference to modify technical level of this sector.Functional Aspects: Apple provide number of functions to their customers or clients inform of obtaining information, providing direction, having customer support, contact toclose ones.Emotional Aspects: It is very essential to have a emotional attachment with the brand thathave to be attached with their instincts. On the other hand, it has been impossible withoutconsidering above two levels (Hill, 2012.).
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