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Marketing Principles and Practice Report of Apple

   

Added on  2020-07-22

12 Pages4453 Words166 Views
Marketing Principles andPractice
Marketing Principles and Practice Report of Apple_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1a) Key marketing concepts and terminology applicable in the Apple Incorporation.............1b) Role of marketing strategies and programs in achieving Apple inc's objectives...............3c) Marketing Concepts and principles that are used in Apple Inc's daily organisationalproblems.................................................................................................................................4d) Relationships of marketing functions with other functional areas in apple Inc.................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is considered as most significant element for each and every kind oforganisation ((Moriarty and et. al., 2014). With assistance of this, they will promote their itemsand services appropriately. Along with, entire function will be carry on significant way which aidto attain coveted targets and goals within limited period of time. Present assignment is based oncase which is related to Apple Incorporation. It is much popular technological segment andproviding best services to clients worldwide. They offer products and services to customersaccording to their needs and wants which enables them to maintain consumer base and brandimage at marketplace. This project is going to highlight distinctive marketing facets andconcepts. To attain desired objectives some strategies will be formulated by superior effectually.Marketing department share an effective relationship with other units; thus, overall work will getcompleted timely. Organisation has to utilize 7P's of marketing mix; thus, they will maintainposition in market and in addition segment it effectively.MAIN BODYa) Key marketing concepts and terminology applicable in the Apple IncorporationMarketing is termed as significant procedure which will include promotion as well assupply of items and services to their users (Hyndman and Athanasopoulos, 2014). Therefore,they will be able to satisfy their needs and demands in an effective manner. Marketing conceptrequired to better understand by managers of a company so that they could perform better anddeliver their message to target market world in better and signified manner. In relation to AppleInc, they are having effective marketing method and they are providing products to clientsthrough online, retail store etc. TOrganisational culture: Apple Inc is operating their business at international level;therefore, it is required for them to manage culture of company effectually. This assists them totake benefits from rivals at competitive world. Numerous kinds of issues are facing by them inmacro environment. This has been analysed that this element will influence performance ofworkers and in this manner production will affected. They implement latest and innovative ideas;therefore, they will develop creative products. Steve jobs is termed as most significantpersonality because he developed culture of organisation by maintaining proper secrecy;therefore, entire data and information will be secure. It aids to diminish adverse affect; thus, theywill attain coveted targets effectively. 1
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Branding: With the help of this, consumers can easily recognise about products andservices of an organisation which they are offering in market (Sheth and Sisodia, 2015). Applehas already spent great money pulling its brand name up in front of the world. Apple Inc isselling electronic products with unique features are helping them in hitting their targets in muchmore effective ways. Away from this, whenever they launches a mobile they spent a lot ofmoney in order to promote it so that sales of new electronic item can be maximised. Apple'sbrand value at current moment is approximately in the amount of $154.1 billion. Along with this,branding strategy which is being used by Apple is helping them to catch eyes of consumers inhuge numbers. Product strategy: For this, they need to follow some standards so they will attain goals.Products of Apple Inc is much complicated; hence, they will confront numerous problems. Theyare using latest methodology and in this manner, they will achieve objectives within limitedperiod of time.Promotional strategy: With support of this, they will be able to aware customersregarding goods and in addition generate demands of it at marketplace (Lees-Marshment, 2014).There are many kinds of methods which will used for this, such as advertisement, personalselling and so on. Apple Inc is using conductive system; thus, they will promote their goods andservices at marketplace effectively. They provide discount as well which help to increase theirsales. Target market segment:In context of Apple Inc, they basically focus on high classfamilies as they are the only one who will afford to buy their products. They always want to buythose goods which are much trendy and innovative. It is must for an enterprise to alter theirstructure timely as this aids them to attain coveted targets and objectives timely. Company willclassify market as per geographic, psycho-graphic, demographic and geographic. Apple targetsome countries, like Asia, America, Europe, Pacific, America and Africa. They are offeringsimilar kind of items to their all outlets worldwide.From above description, this will comprehended that Apple Inc will use various conceptsof marketing and terminologies as it assists them to make their operations more effective. Thus,they become more able to accomplish their targets properly and in better manner as well.Through this profit could be enhance for long period of course so that derivation of suitable2
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