Case Study of SONY Corporation
18 Pages6100 Words127 Views
Added on 2019-12-04
Case Study of SONY Corporation
Added on 2019-12-04
ShareRelated Documents
CONTEMPORARY ISSUES
Table of ContentsIntroduction..........................................................................................................................................4Q. 1 Conducting Force field analysis on the current situation of Sony...........................................4Q.2 Measuring key characteristics change leader for organization.................................................6Q. 3 Measuring the evaluation methods how Sony can enhance innovation including many factors structural, Cultural, human resource and technological factors...........................................8Q. 4 Ways to enhance Sony's Corporate Social Responsibility.....................................................11Conclusion..........................................................................................................................................14References..........................................................................................................................................16
Illustration IndexIllustration 1: Corporate Social Responsibility at Sony.....................................................................11Illustration 2: Employee participation in CSR activities...................................................................12
INTRODUCTIONFor better understanding of the contemporary issues, case study of Sony has been taken.Sony is a electronics company which provides optimistic products like Smart phone, television andother things to its consumers in many countries. Further, organization is facing many contemporaryissues such as financial loss, technological, competitive, customers expectation as well asmanagement issues in the many nations. In addition, these issues reduce the sales of enterprise invarious countries (Hamilton, Mitchell and Mangan, 2014). The present report introduces the Forcefield analysis of current situation of Sony. It represents characteristics of change leader which canhelp the firm to change present condition of company in electronics market. It describes theevaluation methods to improve its innovation in the corporation. It defines the importance ofCorporate social responsibility (CSR) for competitive advantage.Q. 1 Conducting Force field analysis on the current situation of SonyForce field analysis is a decision making tool. It contribute effective role for organization totake decision by measuring forces of against and change. It aids the firm to communicate the reasonbehind decision. To Conduct force field analysis, management of Sony has to identify driving and restrainingforces for new change (Swanson and Creed, 2014). There are many driving and restraining forces inthe firm. Mainly, driving forces of firm is financial, technological, Customer expectation, pricing aswell as quality. They also help the firm to make change. In addition, restraining forces of Sony isemployees resistance, economical, cost, lack of leadership, competitors and retrenchment of Staff.They are opposite forces which stops the firm for any type of change (Elam and Brands, 2013). Asper majority of rating, management of Sony can take decision regarding change.Driving forcesFinancial Structure- It most important aspect for Sony for its electronics product.Management of firm has many monetary funds to invest in the market after getting $2.1billion loss. Organization conducted joint venture with Ericsson in 2012 (Fullan, 2014). Thisprocess can help the Sony to increase its sales in the electronics sector. If Sony invest itsmonetary funds in effective way then company will get good profits from market. Thisaspect will help the corporation for better change to improve its image in its sector. Customer expectation- Consumers of Sony also keeps high expectations regarding itsproducts (Hayes, 2014) As per case study, organization has capacity to render effectiveproducts in all electronics sector because there are many commodities like camera, Smartphones of Xperia series as well as digital sound system which are best and contains good
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Contemporary Issues of Sony Corporationlg...
|16
|5490
|403
(solved) International business management assignmentlg...
|11
|3382
|162
Report on Air Traffic Control Services Named NATSlg...
|12
|3172
|46
Sony Mobile Communications Strategic Planning Process and Formulationlg...
|20
|1684
|83
Annotated Bibliography on History of Slavery and Its Impact on Contemporary Societylg...
|7
|1476
|399
International Marketing Management Introductionlg...
|12
|3074
|272