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(solved) International business management assignment

   

Added on  2019-12-28

11 Pages3382 Words162 Views
MANAGING INTERNATIONAL BUSINESS

Table of ContentsIntroduction..........................................................................................................................................4Task.......................................................................................................................................................4Q.1 Identifying why organizations expand internationally through considering strategic imperatives.......................................................................................................................................4Q. 2 Analyse why corporations expand globally by considering environmental imperatives........6Conclusion............................................................................................................................................9References...........................................................................................................................................11

Illustration IndexIllustration 1: Legal factors..................................................................................................................7

INTRODUCTIONManaging international business is essential for any organization to achieve marketleadership and remain competitive in the national and global market. It also helps the corporation toincrease its sales in various markets. It contribute effective role for the enterprise to understandpolitical, social, economic as well as technological environment of various nations. In addition tothis, managing international business also help the enterprises to increase innovation capability andin adopting advance technology in national and international market (Wild, Wild and Han, 2014).The present file identify the why organizations expand globally by considering strategic andenvironmental imperatives. TASKQ.1 Identifying why organizations expand internationally through considering strategic imperativesCorporations have many strategic imperatives like diversification, increasing brand identity,risk sharing market share and growth as well as competency to expand globally which help toincreases their business in the world. Diversification- It is also important factor to expand organizations in the world. It also helpsthe firms to take entry in the new field for doing business in the many states. It can be alsohelpful to expand the business of company in various countries. In addition, it contributeeffective role for enterprises to achieve diversified knowledge which help to develop anddesign its goal and objectives for international market. This way, organization can increaseits business various fields (Cavusgil and et.al., 2014). For example, Nokia organization wasin rubber business. Then after, enterprise select electronics market to expand its business indiversified area. This way, corporation has expanded to sell its mobile phones in manycountries. Nokia gets huge profit by doing this business in the world with help of thisstrategy. So diversification strategy can aid the firms to expand globally through consideringthis strategic imperative. Increasing brand identity- This factor can be important for organizations to increase itsglobal activities. Company can spread its name as brand in many nations with help of thisstrategy. This way, corporation can expand internationally to enhance business transactionswith its clients. This strategy contribute effective role for firm to become popularorganization in the world. It also helps the enterprise to increase its revenue by selling moreproducts in the world (Verbeke, 2013). For example, Sony organization uses this strategy toincrease its brand identity and value by maintaining appropriate quality in electronicsgadgets in many countries. This thing helps the firm to increase its sales by increasing brandawareness in global and national consumers. This way, Sony increases its income level as

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