Market Analysis of Senior Citizen Music and Nostalgia-marketing - Case Study
Added on -2020-07-23
| 16 pages| 2983 words| 87 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 16 pages
Case Study of Tribute Ltd.
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1Market analysis of senior citizen music and nostalgia-marketing..............................................1TASK 2............................................................................................................................................2a) Sales performance of Jonnie's last year sold CDs...................................................................2b) Analysis and advices for selling Jonnie Jones CDs................................................................2TASK 3............................................................................................................................................3a) Customers' views and interest in Jonnie's music.....................................................................3b) Justification for unbiased data collection................................................................................4c) Manner to improve data collection.........................................................................................4TASK 4............................................................................................................................................41) Ranking for buying Jonnie Jones music.................................................................................42) Ranking on music listening tools............................................................................................43) Age categories of music listeners...........................................................................................54) Gender.....................................................................................................................................5TASK 5............................................................................................................................................5Decision making for further operations for Tribute Ltd.............................................................5CONCLUSION................................................................................................................................5REFERENCE...................................................................................................................................6APPENDICES.................................................................................................................................7
Illustration IndexIllustration 1: Percentage of CD that has been sold........................................................................8Illustration 2: Profit percentage of Tribute Ltd................................................................................9Illustration 3: Views of customers on companion of Tribute Ltd....................................................9Illustration 4: Ranking of buying CDs of Jonnie's composed song...............................................10Illustration 5: Preferences songs ranking......................................................................................10Illustration 6: Age group listeners at Brighton mall......................................................................10Illustration 7: Age group listeners at theatre..................................................................................11Illustration 8: Age group listeners at theatre and Brighton mall....................................................11Illustration 9: At Brighton mall......................................................................................................12Illustration 10: At theatre...............................................................................................................12Illustration 11: Gender Combined at both theatre and at Brighton mall........................................13
INTRODUCTIONIn recent time, there are various kinds of music which are mixes into old song versionincluded in the tribute (Sousa, Vilela, Fonseca, Matos, Freire, Gruter, Coelho and Silvestre,2015). There are large number of different music launched and composed by which it willhighlight attract the people towards the music industry. The present report is related todetermining the senior citizen market and nostalgia-marketing which compose all songs as perthe likes of old aged people. It also expressed the way by which music CDs are selling at variousplace like shops, mall etc. It present the actual position of Jonnie music in market and givesdifferent ideas which are related to the compositions of music. In order to this, student willunderstand the Tribute Ltd. by analysing and making effective improvement by their services.TASK 1 Market analysis of senior citizen music and nostalgia-marketingAnalysis of music market of senior citizen: As per the research and collectedinformation it is found that person above 60 year age are highly attracted with listening old song.In addition to this, they want all those songs which give their old memories and refresh them. Allthese songs are highly demanded because they will gave peaceful environment to the seniorcitizen. As per their view, by listening old songs provide peaceful atmosphere and positivethoughts to them. Hence, it is analysed that music market of senior citizen is highly influencedwith the old songs which are rarely available in the market. In order to this, Tribute Ltd. try tomake an effective plan by which they will attract the senior citizen to provide all the favourablesongs in the market. By using this, old people can generate the old memories and feeling relaxwith the songs. Thus, senior citizen highly affected the music market is great level.Nostalgia-marketing: In this music concept, composer create new version of old song sothat it will be appreciated by the young and old people. It will help to create the old memoriesback by using the new version. It is beneficial for all aged group because it will create a positiveenvironment and helpful for reducing loneliness. Effective marketing strategies help to builtpositive attitude in people. Old people are highly attracted with the innovative songs. It alsoeffect the purchasing of all those CDs which is highly related to the organisation profitability. Inthis way, nostalgia-marketing help to compose old song by making some changes which highly1
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan